aimlay

JOB PURPOSE

To lead and drive the overall Domestic B2C Sales business with complete ownership of revenue generation, sales strategy, team performance, and business growth. The role involves managing multiple levels of the sales hierarchy, improving lead conversion, driving sales productivity, and ensuring consistent achievement of revenue targets.

KEY ROLES & RESPONSIBILITIES

• Take complete ownership of domestic B2C revenue targets and ensure achievement of monthly, quarterly, and annual business objectives.
• Lead, mentor, and manage Inside Sales Representatives, Assistant Managers, Deputy Managers, and Managers.
• Develop and implement effective sales strategies to drive revenue growth and improve conversion rates.
• Define individual and team-wise sales targets, KPIs, and performance benchmarks.
• Monitor daily sales metrics, including calls, demos booked, follow-ups, conversions, and revenue generation.
• Conduct regular sales reviews, performance meetings, and strategic discussions to ensure accountability across all levels.
• Ensure effective implementation and utilization of CRM tools (such as Zoho) for lead management, sales tracking, and reporting.
• Analyze sales performance, identify conversion gaps, and implement corrective action plans.
• Conduct regular training and coaching sessions to improve product knowledge, counselling skills, objection handling, and sales effectiveness.
• Present sales performance reports, revenue forecasts, and business improvement plans to senior management.

KEY RESULT AREAS (KRAS) & KEY PERFORMANCE INDICATORS (KPIS) KEY RESULT AREA KEY PERFORMANCE INDICATORS

• Revenue Generation- Achievement of monthly, quarterly, and annual revenue targets.
• Sales Conversion- Month-on-month revenue growth and business expansion.
• Sales Performance -Team target achievement, conversion ratios, and average revenue per sale.
• Team Productivity -Productivity and target achievement across Managers, Team Leaders, and Executives.
• Lead Management -Lead utilization, quality, follow-up efficiency, and conversion rates.
• Process & CRM Management -CRM compliance, sales reporting, and process adherence.
• People Development -Team retention, training effectiveness, and leadership development.

EDUCATIONAL QUALIFICATIONS

 Graduation in any discipline from a recognized university is mandatory.

 Post-Graduation / MBA in Sales, Marketing, Business Administration, or a relevant discipline will be preferred

EXPERIENCE REQUIREMENTS

 10–12 years of overall experience in Sales and Business Development.

 Significant experience in Domestic B2C / Inside Sales operations.

 Proven experience in managing large sales teams through multiple levels of management.

 Demonstrated track record of achieving revenue targets and driving business growth.

 Experience in CRM-driven sales environments and performance management. 

REQUIRED SKILLS & COMPETENCIES

 Strong leadership, team management, strategic planning, and business development skills.

 Excellent revenue management and business development skills.

 Strong understanding of B2C sales processes, lead funnels, and conversion management.

 Excellent analytical, communication, negotiation, and decision-making skills.

 Expertise in CRM management, sales reporting, and performance monitoring.

 High ownership, accountability, and result-oriented approach.

OVERALL ACCOUNTABILITY: Complete ownership of Domestic B2C revenue, sales team performance, lead conversion, and sustainable business growth.

Hi, 

Greetings from Aimlay Pvt. Ltd. (www.aimlay.com )

About us : Aimlay is a top-notch educational counselling firm for the last 12 years, exclusively for working professionals who are willing to discover their true potential by gaining higher education.

Before this, our vision was to become India’s top educational advisor & build a working professional – centric place. A platform where they can acquire their Ph.D. research, develop a powerful personality, and live the best life one strives for. But now, Aimlay tends to educate every working professional throughout the country and build a better future.

We believe that growing with every aspect should be our focus in our company. Aimlay tends to provide quality educational services with writing services for working professionals. Now, we have a broader comprehensive approach, and we tend to educate every working professional to build a better future.

Please find the Job Description and kindly revert with your updated cv.

Responsibilities

• Contact prospective customers through inbound leads follow up on calls and emails (leads are provided). 

• Counselling prospective students (working professionals) and guiding them about the different UG, PG, PhD and Medical courses offered.

• Explaining the services and converting the provided leads into Sales. 

• Understand customer needs and requirements and perform effective online demos to prospects 

• Use product knowledge to showcase the solutions that our company can offer to prospects (lead) 

• Strong listening and presentation skills 

• Close sales and achieve monthly quotas 

• Ensuring Monthly targets are met.

• Use database, CRM, or other software to track progress with new prospects 

• Actively tracking and following up on potential leads.

Perks and benefits

Fixed Salary upto 40,000 plus Monthly Incentives

Skills

• Experience as Business Development Associate in EdTech Industry.

• Strong In Tele Counselling, Inside Sales, and converting leads into sales.

• Excellent communication, interpersonal, and presentation skills.

• Strong listening and presentation skills