Booch Beverages
https://boochbeverages.comAbout
Booch Beverages is a company that specializes in fermented non-alcoholic drinks. Booch is distinct from typical soft drinks, cold drinks, health drinks, mocktails, and hard drinks. It is designed to act as a stress buster. The secret ingredient, L-theanine, is naturally found in green tea and is said to provide maximum relaxation. The fermentation process gives Booch its beer-like flavour.
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Booch is India’s first ‘non-alcoholic fermented’ drink that helps you to release your stress with without getting drunk or dizzy at your workplace, home, or anywhere you want to get relax. Booch has a unique flavour, low calories with a relaxation effect, making it irreplaceable with any other beverage.
It is led by alumni from top educational and professional organisations with the ambition of “Flying sober” in a world which is full of stress.
Roles & Responsibilities:
• Execute Marketing and Sales plans to achieve set business goals.
• Create strategies to build an immersive and engaging consumer with product experience at retail, brand events and offline community.
• Work with cross-functional teams to execute offline activities to increase brand awareness across Events, Retail shop and Community.
• Analyse sales data, campaign parameters and implement learning in future. Generate sales and marketing reports as per campaign.
• Contribute to building and executing sales and marketing strategies through on-ground pulse monitoring feedback bottom-up; competition scope research, platform determination, benchmarking, messaging and audience identification.
• Recommend & execute promotional activities in coordination with sales team.
• Ideate consumer connect initiatives to promote brand awareness and recall among consumers.
• Collaborate with the supply chain & sales ops teams to ensure consistency of consumer experience at offline activation.
• Undertake daily administrative tasks to ensure the functionality and coordination the team activities.
• Assist the creative team in designing and developing marketing collateral and promotional materials.
• Work closely with online teams who monitor forums and social media channels with an aim to conciliate and serve the customer’s order fulfilment needs on-ground.
Prerequisites:
• 1 - 2 years of experience in Marketing and or sales.
• Sound knowledge of sales and marketing strategies, channels, and branding for FMCG products.
• Good leadership, communication, and collaboration abilities.
• Strong time management and organizational abilities.
• Ability to travel as necessary.
• MBA from a reputed B- School is desirable but not essential
Industry Type: FMCG
Employment Type: Full Time
Role Category: Marketing & Sales
Location: HSR Bangalore
Salary Range: - Rs 25k to 35k/Month
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