Baxture Technologies

Location: Pune 

Work Mode: Work from Office 

Experience: 2-3 Years 

Working Days: Monday to Friday 

Industry: IT Services & Consulting 

About Baxture 

Baxture is an IT consulting and technology services company helping businesses build, modernize, and scale digital products and software solutions. Our capabilities span Custom Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI-powered solutions, and Software Support & Maintenance. 

We work across multiple industries and combine technology, engineering expertise, and business understanding to solve real-world challenges. 

About the Role 

We are looking for a self-driven Marketing Associate who can combine digital marketing, content creation, SEO, and sales enablement to strengthen Baxture’s digital presence. 

This role is ideal for someone who understands the IT services industry, enjoys creating content around technology and business, and can independently take ownership of marketing initiatives from planning and creation to execution and performance analysis. 

What You’ll Do 

SEO & Website Growth 

• Conduct keyword research and identify opportunities to improve Google search visibility. 
• Create and optimize website pages, landing pages, blogs, and SEO-focused content. 
• Use Google Analytics and search performance insights to understand traffic and improve website visibility. 
• Identify content gaps and opportunities for organic growth. 

Content & Social Media 

• Research and write blogs, thought leadership content, website copy, and technology-focused content. 
• Create engaging content for LinkedIn, Facebook, Instagram, and X. 
• Repurpose blogs and long-form content into social posts, carousels, newsletters, and other formats. 
• Build and own the marketing and social media content calendar. 

Sales Enablement & Campaigns 

• Create white papers, newsletters, brochures, flyers, sales decks, pitches, one-pagers, conference announcements, and reusable marketing templates. 
• Plan and execute email marketing campaigns using Brevo. 
• Work with sales teams to create content that supports business development. 

Stakeholder Collaboration 

• Work directly with founders, leadership, sales, project managers, designers, and technical teams. 
• Understand business objectives and translate them into actionable marketing plans. 
• Work with internal subject matter experts to turn technical knowledge and project insights into compelling content. 

AI & Creative Tools 

• Use tools such as ChatGPT, Claude, Gemini, Gamma, and Genspark for research, ideation, content creation, and presentations. 
• Evaluate, fact-check, and refine AI-generated content rather than relying on raw outputs. 
• Have basic proficiency in Figma and a good understanding of visual communication. 
• Create visual concepts and AI-generated references that can be effectively communicated to designers. 

What We’re Looking For 

• 2–3 years of experience in digital marketing, content marketing, or a similar role. 
• Previous experience in IT services, IT consulting, software development, SaaS, or product engineering. 
• Experience working in a startup or fast-growing technology company is preferred. 
• Experience creating content for the US market or US-focused businesses is preferred. 
• Good understanding of IT services such as Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI, and Automation. 
• Hands-on understanding of SEO, keyword research, content marketing, social media, email marketing, and analytics. 
• Strong writing, research, communication, and storytelling skills. 
• Ability to manage multiple initiatives and work independently. 
• Portfolio or work samples are required. Please include a portfolio link in your CV or attach samples of blogs, website content, social media campaigns, newsletters, sales collateral, or other relevant marketing work when applying. 

Good to Have 

• Hands-on experience with paid digital marketing, including Google Ads, LinkedIn Ads, Meta Ads, or other performance marketing platforms. 
• Understanding of campaign targeting, lead generation, conversion tracking, and paid campaign performance metrics. 

What We Value 

We are looking for someone who owns the content, not just the task. 

You should be curious enough to identify opportunities, confident enough to ask questions, creative enough to develop new ideas, and self-driven enough to take them from concept to execution without waiting for the next task to be assigned. 

Why Join Baxture? 

• Work across multiple domains: Gain exposure to different industries, technologies, products, and business challenges. 
• Join a young, growing team: Work in an environment where new ideas are encouraged and individual contributions are visible. 
• Work closely with leadership: Collaborate directly with founders, senior leadership, sales, and technology teams. 
• Build technology marketing expertise: Create content around AI, software engineering, product development, QA, DevOps, cloud, and emerging technologies. 
• Work with modern AI tools: Make AI a practical part of your everyday marketing workflow. 
• Take real ownership: Develop ideas, build campaigns, experiment, measure results, and see the impact of your work. 

If you’re someone who doesn’t wait for the next task and enjoys turning technology, business insights, and ideas into meaningful marketing content, we’d like to hear from you. 

Experience: 2–4 years

Location: Pune | WFO

Market: US / International clients

Industry: IT Services / Software / SaaS / Product Engineering

Key must-have requirements

• Excellent English Communication Fluent written and spoken English
• Comfortable directly communicating with US clients
• Able to participate in client calls and explain marketing/content ideas clearly
• Strong email and professional communication skills
• Content Writing – Strong Hands-on experience writing blogs, website content and landing pages
• B2B/technology content experience preferred
• Strong research and storytelling ability
• Can understand technical concepts and convert them into easy-to-understand business content
• Experience creating thought-leadership content
• SEO Keyword research
• On-page SEO
• Content/blog optimization
• Landing-page optimization
• Search performance analysis
• Identifying content gaps and opportunities
• Understanding of organic traffic growth
• Digital & Social Media LinkedIn — especially important for B2B IT marketing
• Facebook, Instagram and X
• Social media content creation
• Content calendar planning
• Campaign execution
• Email Marketing Email campaign creation and execution
• Newsletter management
• Brevo or similar platforms
• Basic understanding of email metrics and optimization
• Analytics Google Analytics
• Website traffic analysis
• Content performance
• Ability to interpret data and recommend improvements

1. Sales/Marketing Collateral
2. Candidate should be comfortable creating or coordinating:

• One-pagers
• Brochures
• White papers
• Sales decks
• Flyers
• Conference/event content
• Case studies

1. IT/Technology Understanding
2. Prior experience in IT Services, IT Consulting, SaaS, Software Development or Product Engineering should be strongly preferred.
3. They should have at least a basic understanding of:

• Web & Mobile Development
• Product Engineering
• UI/UX
• QA/Testing
• Cloud & DevOps
• AI & Automation

1. AI Tools
2. Practical experience with tools such as:

• ChatGPT
• Claude
• Gemini
• Gamma
• Genspark

1. Important: Candidate should know how to research, fact-check, edit and humanize AI-generated content rather than simply copy-pasting AI output.
2. Basic Design

• Basic Figma knowledge
• Understanding of visual communication
• Ability to create basic visual concepts/references
• Comfortable working with graphic/UI designers

About the Role:

We are seeking an experienced and performance-driven IT Sales professional to our IT Services business targeting the US market. The role requires a strategic thinker with proven success in building client relationships, managing high-value deals, and achieving consistent sales growth.

Key Responsibilities:

• Drive the entire sales cycle - from lead generation to deal closure.
• Build and maintain long-term client relationships with international customers.
• Understand client requirements and align customized IT service solutions.
• Develop and execute sales strategies to meet and exceed revenue targets.
• Mentor and guide a team of sales professionals to achieve team goals.
• Collaborate with internal teams to ensure smooth project delivery.
• Manage client communication, proposals, quotations, and negotiations.
• Keep track of leads and opportunities using CRM tools for accurate forecasting.
• Stay informed about industry trends, Web and Mobile technologies, and competitive landscape.

Required Skills & Qualifications:

• Experience in IT Sales or Business Development.
• Strong exposure to US IT services market (mandatory).
• Proven track record of client acquisition and revenue generation.
• Excellent communication, negotiation, and presentation skills.
• Hands-on experience with CRM and sales automation tools.
• Ability to lead and motivate a small team effectively.
• Familiarity with bidding platforms like Upwork or Clutch is advantageous.

Why Join Us:

• Fast-growing IT services organization with a global presence.
• Opportunity to lead international sales initiatives.
• Competitive salary structure with attractive incentives.
• Work with cutting-edge technologies and an energetic team.

Your Role Will Include:

• Owning the entire IT sales process, from prospecting to closure.
• Building long-term partnerships with clients across the US.
• Managing and mentoring a team of driven sales executives.
• Preparing customized proposals and conducting client presentations.
• Collaborating with delivery and technical teams to ensure client satisfaction.
• Staying ahead of trends in Web and Mobile app development to meet client needs.

What You Bring:

• Experience IT Sales / Business Development with proven US market exposure.
• Strong communication, negotiation, and leadership skills.
• Experience in handling end-to-end client engagement.
• Proficiency in CRM tools and lead management systems.
• Hands-on experience in preparing technical proposals and quotations.
• Prior exposure to bidding or freelancing platforms is a plus.

Industry

• IT Services and IT Consulting

Employment Type

Full-time

Role Overview (Digital Marketing Manager (3–5 Years Experience)

We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads.

This role is a mix of organic growth + paid campaigns + outbound outreach.

Key Responsibilities

1. Organic Growth (SEO + Content)

• Manage and improve website SEO (on-page + off-page)
• Plan and publish content (blogs, landing pages, case studies)
• Improve search rankings and organic traffic

2. Social Media Management

• Manage LinkedIn and other relevant platforms
• Create and schedule posts consistently
• Build brand presence and engagement

3. Outreach & Lead Generation

• Run outbound campaigns via LinkedIn and email
• Identify target prospects and generate leads
• Build and manage outreach pipelines

4. Email Marketing

• Create and execute email campaigns
• Handle newsletters, cold email sequences, and follow-ups
• Track performance and optimize campaigns

5. Paid Marketing (Ads)

• Run and manage ads on Google, LinkedIn, and Meta
• Optimize campaigns for lead generation and ROI
• Test creatives, audiences, and messaging

6. Analytics & Optimization

• Track performance across channels
• Improve conversion rates and campaign effectiveness
• Share simple, actionable reports

What We’re Looking For

• 3–5 years of experience in digital marketing (preferably IT/services)
• Strong understanding of SEO, social media, and lead generation
• Experience with LinkedIn outreach, email tools, and ad platforms
• Ability to execute independently (hands-on role)
• Data-driven mindset with focus on results

Nice to Have

• Experience in B2B or SaaS marketing
• Familiarity with tools like HubSpot, Apollo, Google Analytics, etc.

Key Responsibilities

• Manage day-to-day accounting and financial operations.
• Prepare and review financial statements, MIS reports, and management reports.
• Handle direct and indirect taxation, including GST, TDS, Income Tax, and statutory compliances.
• Ensure timely filing of tax returns and regulatory filings.
• Coordinate with auditors, tax consultants, and government authorities during audits and assessments.
• Represent the organization before tax authorities, when required.
• Ensure compliance with applicable accounting standards, financial regulations, and statutory requirements.
• Manage month-end and year-end closing processes.
• Work on financial planning, budgeting, forecasting, and cash flow management.
• Recommend and implement process improvements to strengthen financial controls and operational efficiency.
• Maintain accurate financial records using accounting software and ERP systems.

Required Skills

• Strong knowledge of Accounting Principles, Financial Reporting, and Statutory Compliance.
• Hands-on experience in Direct and Indirect Taxation.
• Experience in statutory audit, internal audit, and financial compliance.
• Proficiency in MS Office (especially Excel) and accounting/ERP software such as Tally, SAP, Zoho Books, or similar.
• Excellent analytical, communication, and presentation skills.
• Strong attention to detail with the ability to work independently and meet deadlines.

Qualifications

• Qualified Chartered Accountant (CA) - Mandatory
• Bachelor's degree in Commerce (B.Com) or equivalent.
• Prior experience working with an IT Services or Software company is mandatory.

Experience

• 3-6 years of post-qualification experience as a Chartered Accountant.
• Candidates with experience in finance, taxation, statutory compliance, and accounting within the IT industry will be preferred.

We are seeking an experienced and performance-driven Sales Professional to lead our IT Services business targeting the US market. The role requires a strategic thinker with proven success in building client relationships, managing high-value deals, and achieving consistent sales growth. 

Key Responsibilities: 

• Drive the entire sales cycle - from lead generation to deal closure. 
• Build and maintain long-term client relationships with international customers. 
• Understand client requirements and align customized IT service solutions. 
• Develop and execute sales strategies to meet and exceed revenue targets. 
• Mentor and guide a team of sales professionals to achieve team goals. 
• Collaborate with internal teams to ensure smooth project delivery. 
• Manage client communication, proposals, quotations, and negotiations. 
• Keep track of leads and opportunities using CRM tools for accurate forecasting. 
• Stay informed about industry trends, Web and Mobile technologies, and competitive landscape. 

Required Skills & Qualifications: 

• Experience in IT Sales or Business Development. 
• Strong exposure to US IT services market (mandatory). 
• Proven track record of client acquisition and revenue generation. 
• Excellent communication, negotiation, and presentation skills. 
• Hands-on experience with CRM and sales automation tools. 
• Ability to lead and motivate a small team effectively. 
• Familiarity with bidding platforms like Upwork or Clutch is advantageous. 

Why Join Us: 

• Fast-growing IT services organization with a global presence. 
• Opportunity to lead international sales initiatives. 
• Competitive salary structure with attractive incentives. 
• Work with cutting-edge technologies and an energetic team. 

 Your Role Will Include: 

• Owning the entire IT sales process, from prospecting to closure. 
• Building long-term partnerships with clients across the US. 
• Managing and mentoring a team of driven sales executives. 
• Preparing customized proposals and conducting client presentations. 
• Collaborating with delivery and technical teams to ensure client satisfaction. 
• Staying ahead of trends in Web and Mobile app development to meet client needs. 

What You Bring: 

• Experience IT Sales / Business Development with proven US market exposure. 
• Strong communication, negotiation, and leadership skills. 
• Experience in handling end-to-end client engagement. 
• Proficiency in CRM tools and lead management systems. 
• Hands-on experience in preparing technical proposals and quotations. 
• Prior exposure to bidding or freelancing platforms is a plus. 

Role Overview (Digital Marketing Manager (3-5 Years Experience) 

We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads. 

This role is a mix of organic growth + paid campaigns + outbound outreach. 

Key Responsibilities 

1. Organic Growth (SEO + Content) 

• Manage and improve website SEO (on-page + off-page) 
• Plan and publish content (blogs, landing pages, case studies) 
• Improve search rankings and organic traffic 

2. Social Media Management 

• Manage LinkedIn and other relevant platforms 
• Create and schedule posts consistently 
• Build brand presence and engagement 

3. Outreach & Lead Generation 

• Run outbound campaigns via LinkedIn and email 
• Identify target prospects and generate leads 
• Build and manage outreach pipelines 

4. Email Marketing 

• Create and execute email campaigns 
• Handle newsletters, cold email sequences, and follow-ups 
• Track performance and optimize campaigns 

5. Paid Marketing (Ads) 

• Run and manage ads on Google, LinkedIn, and Meta 
• Optimize campaigns for lead generation and ROI 
• Test creatives, audiences, and messaging 

6. Analytics & Optimization 

• Track performance across channels 
• Improve conversion rates and campaign effectiveness 
• Share simple, actionable reports 

What We’re Looking For 

• 3-5 years of experience in digital marketing (preferably IT/services) 
• Strong understanding of SEO, social media, and lead generation 
• Experience with LinkedIn outreach, email tools, and ad platforms 
• Ability to execute independently (hands-on role) 
• Data-driven mindset with focus on results 

Nice to Have 

• Experience in B2B or SaaS marketing 
• Familiarity with tools like HubSpot, Apollo, Google Analytics, etc.