Curl Up and Dye
https://curlupanddye.inAbout
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Jobs at Curl Up and Dye
We are seeking a dynamic Marketing Specialist to take ownership of our brand’s digital presence. In this role, you will be the voice of our brand across social media, websites, and marketing campaigns. You will work closely with the Chief Marketing Officer (CMO) and the CEO to translate Curl Up and Dye’s unique services into engaging content that drives traffic, engagement, and conversions.
*Note: This is a hybrid role for the first 6 months, transitioning to a full-time, on-site role at the studio thereafter.*
Key Responsibilities
Social Media Management & Content Creation
- Create, curate, and manage high-quality visual content (photos, reels, stories) for Instagram, Facebook, and other social media and digital platforms.
- Develop a cohesive content calendar that showcases brand, services, stylist expertise, client transformations, and behind-the-scenes moments.
- Post regular content optimized for maximum reach and engagement.
- Actively monitor and respond to comments, DMs, and engagement across all social platforms to foster community and handle enquiries.
Content Marketing & Website Management
- Write and publish SEO-friendly blogs, service descriptions, and promotional copy.
- Manage and maintain the brand website, ensuring content is up-to-date, visually appealing, and user-friendly.
- Produce video content (tutorials, testimonials, event highlights) for various marketing channels.
Campaigns & Advertising
- Ideate and execute marketing campaigns aligned with seasonal trends, new service launches, and festive periods.
- Manage paid advertising campaigns on Meta (Facebook/Instagram) and Google Ads to increase brand awareness and appointment bookings.
- Track, analyze, and report on campaign performance and KPIs in collaboration with the CMO.
Partnerships & Events
- Identify, pitch, and manage collaborations with influencers, content creators, brands, and partners to expand brand reach.
- Assist in planning and executing on-ground events, pop-ups, and in-studio experiences to drive community engagement.
- Maintain a digital asset library and ensure brand consistency across all platforms.
Requirements
- Experience: 3 to 5 years of marketing experience, preferably within retail, hospitality, beauty, or lifestyle brands.
- Content Expertise: Proven ability to create high-quality visual content (photography/videography) and copywriting tailored for social media and web.
- Tech Savvy: Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite,/Premiere Pro) and social media management tools (e.g., Meta Business Suite, Later, or Hootsuite).
- Advertising: Hands-on experience managing paid ads on Meta (Facebook/Instagram) and Google Ads, with a strong understanding of audience targeting and ROI analysis.
- Analytical Mindset: Comfortable using analytics tools (Google Analytics, social insights) to track KPIs and optimize performance.
- Communication: Excellent verbal and written communication skills in English; knowledge of Kannada or Hindi is a plus.
- Organization: Ability to manage multiple projects—from daily posting to large-scale campaigns—while maintaining attention to detail.
Work Schedule
- Schedule: Tuesday to Sunday (10:00 AM – 7:00 PM). *Note: Monday is a fixed weekly off.*
- Hybrid Stage (First 6 Months): This role will operate in a hybrid capacity, allowing a mix of remote work and in-studio presence to capture content and collaborate with the team.
- Full-Time On-Site (After 6 Months): Following the initial period, the role will transition to a full-time, on-site position at the studio to ensure deeper integration with the entire team.
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Passionate about education?
CK-12 is on the lookout for talented, creative, and dedicated people to join our mission to provide great education to students around the world. We are looking for candidates to join our office at Bangalore.
We have a strong education platform that has served over 200 Million users, have got over 1.45 Billion questions answered and have got more than 285 thousand customised Flexbooks. We have embarked on exciting journey to build AI-powered student tutor and Teacher Assistant to build next generation of learning platform.
About CK-12 Foundation
CK-12’s mission is to provide free access to open-source content and technology tools that empower students as well as teachers to enhance and experiment with different learning styles, resources, levels of competence, and circumstances.
To achieve this noble and ambitious vision, we at CK-12 are challenging traditional model of education to transform it dramatically. Technology has opened up lots of opportunities to revolutionize education for the benefit of students, teachers and parents.
We have chosen to be non-profit so that we can effectively realize our mission and so that we can do the right thing! It also provides us the ability to experiment big and bold ideas. CK-12 is backed by Vinod Khosla, a renowned technology venture capitalist.
At CK-12, you’ll experience the benefits of working in a dynamic, entrepreneurial, innovative and non bureaucratic environment where you will get a lot of cool things done than you ever imagined! We are a small group of passionate folks who are determined to disrupt the current form of education. We came together from companies such as Apple, eBay, Amazon, McGraw-Hill, and startups.
Technology is key to scale education and we deeply believe in it. Come develop great solutions on our cloud based (AWS) and AI-first platform delivering rich and interactive content.
Does our mission, people and technologies excite you? If the answer is YES! and you are a great technologist who will challenge status-quo (no order takers please!) by innovating, please come join us! Together, we will change the world!
Check out how CK-12 is making an impact in teaching and learning - https://www.ck12info.org/about/testimonials/
Flexi, our AI-powered Student Tutor - https://www.ck12.org/pages/student-tutor/
AI-powered Teacher Assistant - https://www.ck12.org/pages/teacher-assistant/
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