Diginaar social commerce private limited
https://naar.ioAbout
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Performance Marketing Executive
Company: Naar Social Commerce Pvt Ltd.
Location: Chennai
Experience: 3+ Years
Employment Type: Full-Time
About Us
Naar Social Commerce Pvt. Ltd is a fast-growing social commerce platform that combines content, community, and commerce to create engaging shopping experiences. We are looking for a data-driven and result-oriented Performance Marketing Executive to drive customer acquisition, engagement, and revenue growth across digital channels.
Key Responsibilities
• Plan, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other digital advertising channels.
• Manage end-to-end campaign execution, including audience targeting, ad creation, budget allocation, bidding strategies, and performance analysis.
• Monitor and optimize key performance metrics including ROAS, CAC, CPL, CPI, CTR, Conversion Rate, and Customer Lifetime Value.
• Conduct A/B testing on ad creatives, landing pages, audience segments, and campaign strategies to improve performance.
• Analyze campaign data and provide actionable insights to improve marketing effectiveness and ROI.
• Collaborate with content, design, product, and sales teams to develop highconverting marketing campaigns.
• Track user acquisition, retention, and engagement metrics using analytics tools.
• Manage app marketing campaigns and optimize app installs, user engagement, and retention where applicable.
• Develop remarketing and customer retention campaigns to maximize conversions.
• Prepare weekly and monthly performance reports and present findings to stakeholders.
• Develop and execute performance marketing strategies aligned with business targets, proactively planning campaigns in advance and collaborating closely with cross-functional teams to ensure clear execution plans, accountability, and achievement of growth objectives.
• Stay updated on industry trends, platform updates, competitor activities, and emerging digital marketing practices.
Required Skills & Qualifications
• Bachelor's degree in marketing, Business Administration, Digital Marketing, or related field.
• 3+ years of hands-on experience in Performance Marketing, Digital Marketing, or Growth Marketing.
• Strong experience managing Google Ads, Meta Ads Manager, and other paid media platforms.
• Proficiency in Google Analytics (GA4), Google Tag Manager, Search Console, and performance tracking tools.
• Experience with conversion tracking, pixel implementation, attribution models, and campaign measurement.
• Strong analytical and data interpretation skills.
• Knowledge of SEO, ASO, affiliate marketing, and marketing automation is an added advantage.
• Experience in e-commerce, social commerce, marketplace, or consumer internet businesses is preferred.
• Excellent communication, presentation, and stakeholder management skills.
Preferred Qualifications
• Google Ads, Meta Blueprint, or relevant digital marketing certifications.
• Experience working in high-growth startups or consumer technology companies.
• Familiarity with CRM tools, customer segmentation, and retention marketing strategies.
What We Offer
• Opportunity to work in a fast-growing social commerce platform.
• Dynamic and collaborative work environment.
• Career growth and learning opportunities.
• Competitive salary and performance-based incentives.
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