EFY Enterprises Pvt Ltd

About the Role

We are looking for an Audience Engagement Lead to build and grow audiences across YouTube, Shorts, LinkedIn, Instagram and WhatsApp communities, and convert event registrations into website traffic and engaged communities.

Key Responsibilities

• Drive follower and engagement growth.
• Increase website traffic and conversions through social media and third-party platforms.
• Manage YouTube, LinkedIn, Instagram and WhatsApp communities.
• Script, shoot and edit short-form videos.
• Build and manage communities with a focus on engagement and retention.
• Conduct regular webinars and group sessions.
• Track and analyze social media performance.

Requirements

• 1–2 years of experience building an audience for a technical or student-facing Indian brand.
• Experience managing a community of 10,000+ with focus on retention and engagement.
• Strong technical English copywriting skills.
• Good anchoring and presentation skills.
• Knowledge of social media management and analytical tools.
• Hands-on experience with short-form video content.

Preferred Background

Developer communities, technical platforms, hardware companies, or B2B technology event marketing.

Not a Fit

Consumer-brand or agency social media profiles focused mainly on followers or impressions.

About the Role

We are looking for a Search & Content Performance professional who can improve organic traffic and content performance across our digital platforms.

The ideal candidate should have experience working with a digital publisher, education content site, or similar content-driven platform.

Key Responsibilities

• Manage organic search traffic and AEO performance.
• Analyze Google Search Console and Google Analytics data.
• Work on content clean-up and consolidation across large numbers of web pages.
• Improve on-page content standards and internal linking.
• Maintain index hygiene and identify technical content issues.
• Work on structured data and improve search visibility.
• Edit technical English content written by engineers and make it easy for general readers to understand.
• Support AI-assistant and search visibility initiatives.
• Use basic Python or Google Sheets scripting for working with Search Console and GA4 data.

Requirements

• 1–2 years of relevant experience, preferably with a digital publisher or education content platform.
• Strong hands-on experience with Google Search Console.
• Experience handling content clean-up or consolidation projects involving 1,000+ web pages.
• Ability to understand traffic changes after content optimization.
• Good English editing skills.
• Basic knowledge of Python or scripting in Google Sheets.
• Good understanding of organic search, content optimization, internal linking, indexing, and structured data.

Preferred Background

Candidates from digital publishers, ed-tech/study-content platforms, or developer/engineering content platforms would be preferred.

Not a Fit

Profiles primarily focused on link building, local business search, or e-commerce listings may not be suitable for this role.