Foyforyou

About FOY

FOY is redefining employee engagement and workplace experiences through innovative solutions that help organizations create happier, more connected, and productive workplaces. We are seeking a dynamic Brand Manager to strengthen FOY’s brand presence, drive impactful marketing initiatives, and ensure consistent brand communication across all touchpoints.

Role Overview

The Brand Manager will be responsible for developing and executing brand strategies that enhance awareness, engagement, and business growth. This role requires a strategic thinker with strong marketing expertise, creative vision, and the ability to manage multiple campaigns and stakeholders effectively.

Key Responsibilities

• Develop and execute brand strategies aligned with business objectives and growth plans.
• Ensure consistent brand positioning, messaging, and visual identity across all marketing channels.
• Plan and manage integrated marketing campaigns to drive brand awareness and engagement.
• Collaborate with content, design, social media, and performance marketing teams to deliver cohesive brand initiatives.
• Conduct market research, competitor analysis, and consumer insights studies to identify growth opportunities.
• Manage brand communication across digital, offline, PR, events, and partnership channels.
• Oversee the creation of marketing collateral, presentations, case studies, and brand assets.
• Monitor and analyze campaign performance, brand metrics, and customer feedback to optimize strategies.
• Coordinate product launches, events, and promotional activities from a branding perspective.
• Build and maintain relationships with external agencies, vendors, and strategic partners.
• Ensure all brand communications reflect the company’s values, vision, and market positioning.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 4–7 years of experience in brand management, marketing, communications, or related functions.
• Strong understanding of brand strategy, consumer behavior, and marketing principles.
• Experience in managing multi-channel marketing campaigns.
• Excellent communication, presentation, and stakeholder management skills.
• Strong analytical skills with the ability to interpret market and campaign data.
• Experience working with creative teams, agencies, and cross-functional departments.
• Proficiency in marketing tools, analytics platforms, and project management software.

Preferred Skills

• Experience in startups, SaaS, Consumer Tech, or B2B technology sectors.
• Knowledge of digital marketing, content marketing, and performance marketing.
• Experience managing employer branding and corporate communications initiatives.
• Familiarity with PR, influencer marketing, and event marketing.

Key Attributes

• Strategic and creative thinker.
• Strong ownership and execution mindset.
• Excellent organizational and project management skills.
• Ability to work in a fast-paced and dynamic environment.
• Results-driven with a strong focus on brand growth and business impact.

What We Offer

• Opportunity to shape and scale a growing brand.
• Collaborative and innovation-driven work culture.
• Exposure to high-impact marketing and business initiatives.

Significant opportunities for professional growth and career advancement.

About FOY

FOY is revolutionizing employee engagement and workplace experiences through innovative solutions that help organizations build stronger, happier, and more connected teams. We are looking for an energetic and relationship-driven Influencer Marketing Manager to build impactful influencer partnerships and drive brand awareness across digital platforms.

Role Overview

The Influencer Marketing Manager will be responsible for identifying, onboarding, and managing influencers, creators, and brand advocates to amplify FOY's reach and engagement. The ideal candidate should have strong networking skills, experience in campaign management, and a deep understanding of influencer marketing trends and performance metrics.

Key Responsibilities

• Develop and execute influencer marketing strategies aligned with brand and business objectives.
• Identify, evaluate, and onboard relevant influencers, content creators, and industry thought leaders.
• Build and maintain long-term relationships with influencers and talent agencies.
• Plan, negotiate, and execute influencer collaborations within allocated budgets.
• Manage end-to-end influencer campaigns, including outreach, contracts, content approvals, execution, and reporting.
• Coordinate with content, social media, and design teams to ensure campaign success.
• Monitor influencer content for brand alignment and compliance with campaign guidelines.
• Track campaign performance, engagement metrics, reach, and ROI.
• Stay updated on industry trends, creator economy developments, and competitor activities.
• Generate campaign reports and provide insights for future optimization.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Communications, Media, Business, or a related field.
• 2–5 years of experience in influencer marketing, social media marketing, digital marketing, or brand partnerships.
• Proven experience managing influencer campaigns across Instagram, LinkedIn, YouTube, and other social platforms.
• Strong negotiation and relationship management skills.
• Excellent communication and stakeholder management abilities.
• Understanding of influencer analytics, engagement metrics, and campaign reporting.
• Ability to manage multiple campaigns simultaneously and meet deadlines.

Preferred Skills

• Experience working with consumer brands, startups, HRTech, Employee Engagement, Lifestyle, or Technology brands.
• Existing network of influencers, creators, and talent agencies.
• Knowledge of social media trends and creator-led content strategies.
• Experience with influencer marketing and social listening tools.

Key Attributes

• Strong networking and interpersonal skills.
• Creative and trend-aware mindset.
• Highly organized and detail-oriented.
• Self-motivated with strong execution capabilities.
• Data-driven and results-oriented approach.

What We Offer

• Opportunity to work with a fast-growing and innovative brand.
• Exposure to high-impact influencer and brand-building campaigns.
• Collaborative and entrepreneurial work environment.

Career growth opportunities within the marketing function.

About FOY

FOY is transforming employee engagement and workplace experiences through innovative solutions that help organizations build stronger, happier, and more connected teams. We are looking for a creative and strategic Senior Social Media Manager to lead our social media presence, strengthen brand awareness, and drive audience engagement across digital platforms.

Role Overview

The Senior Social Media Manager will be responsible for developing and executing FOY's social media strategy across multiple channels. The ideal candidate should have a strong understanding of content marketing, social media trends, community management, brand storytelling, and performance analytics. This role requires a blend of creativity, strategic thinking, and data-driven decision-making.

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with business and marketing objectives.
• Manage and grow FOY’s presence across platforms including LinkedIn, Instagram, Facebook, X, YouTube, and emerging channels.
• Create, plan, and oversee the social media content calendar.
• Collaborate with design, content, and marketing teams to create engaging and impactful content.
• Lead social media campaigns from concept to execution, ensuring timely delivery and measurable outcomes.
• Monitor industry trends, competitor activities, and emerging social media opportunities.
• Manage community engagement, audience interactions, and brand reputation across platforms.
• Track, analyze, and report social media performance metrics, providing actionable insights and recommendations.
• Work closely with the performance marketing team to amplify content and optimize campaign performance.
• Coordinate with internal stakeholders to promote company initiatives, events, partnerships, and product launches.
• Mentor and guide junior social media executives and content creators when required.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Digital Marketing, or a related field.
• 5–8 years of experience in social media management, digital marketing, or brand communications.
• Proven experience managing social media accounts for brands with measurable growth and engagement results.
• Strong understanding of platform algorithms, audience behavior, and content optimization strategies.
• Excellent copywriting, communication, and storytelling skills.
• Experience with social media management and analytics tools.
• Ability to interpret data and convert insights into actionable strategies.
• Strong project management and stakeholder management skills.
• Experience in planning and executing organic and paid social media campaigns.

Preferred Skills

• Experience working in startups, SaaS, HRTech, Employee Engagement, or B2B technology companies.
• Knowledge of influencer marketing and partnership campaigns.
• Familiarity with video-first content strategies and short-form content platforms.
• Experience with social listening and reputation management tools.

Key Attributes

• Creative thinker with strong attention to detail.
• Self-driven and highly organized.
• Strong leadership and team collaboration skills.
• Ability to thrive in a fast-paced startup environment.
• Proactive, analytical, and results-oriented mindset.

What We Offer

• Opportunity to build and scale a growing brand.
• Collaborative and entrepreneurial work environment.
• Exposure to strategic marketing initiatives and leadership interactions.
• Career growth opportunities in a rapidly growing organization.

Product Manager (Data & Operations)

Experience: 2+ years

Must-Have: Candidate must have prior experience in a product-based company

Role Summary

We are looking for a highly analytical Product Manager to drive business growth through data analysis, operational efficiency, and structured experimentation.

This role will focus on identifying growth opportunities, reducing operational inefficiencies, improving unit economics, and building strong reporting systems across the ecommerce and AI-led product ecosystem.

You will work closely with Engineering, Marketing, Catalog, Operations, Finance, and Data teams to ensure decisions are backed by data and execution is operationally strong.

Key ResponsibilitiesData Analysis & Business Insights

• Own end-to-end funnel analysis (Impressions → CTR → ATC → Checkout → Purchase → Repeat)
• Identify drop-offs, leakages, and revenue gaps using SQL, GA, Clevertap
• Perform cohort analysis (new vs repeat, prepaid vs COD, personalized vs non-personalized users)
• Track and improve core metrics:
• Conversion Rate
• GMV & Revenue
• AOV
• Repeat Rate
• Cancellation & RTO %
• Margin contribution
• Build and maintain weekly/monthly dashboards for leadership visibility
• Translate raw data into clear, actionable insights

Operational Excellence

• Identify operational bottlenecks impacting conversion and fulfillment
• Analyze cancellation drivers & reduce COD RTO risk
• Improve payment success rates and checkout efficiency
• Work with logistics teams to optimize delivery timelines
• Collaborate with catalog & brand teams to improve SKU performance
• Monitor inventory health, sell-through rate, and stock rotation
• Drive pricing and margin optimization initiatives

Experimentation & Performance Improvement

• Run structured A/B tests to improve funnel performance
• Define clear hypotheses, success metrics, and impact measurement
• Analyze experiment results and recommend rollouts
• Build scalable processes for experimentation cadence

Cross-Functional Execution

• Convert insights into PRDs and operational roadmaps
• Partner with engineering for sprint-based delivery
• Align marketing, catalog, and operations on metric ownership
• Ensure every feature launch has measurable business KPIs

Must-Have Skills

• Strong analytical mindset and comfort with large datasets
• Advanced Excel / Google Sheets
• Strong SQL proficiency (mandatory)
• Experience with GA, Clevertap, Mixpanel or similar tools
• Experience working on ecommerce funnels
• Understanding of unit economics (GMV, margins, CAC, LTV)
• Strong problem-solving and structured thinking

Bonus Skills

• Experience in ecommerce marketplace or D2C
• Experience working with logistics, payments, or inventory systems
• Exposure to AI-led recommendation systems
• Experience building business dashboards

What Success Looks Like (First 6 Months)

• Clear dashboard visibility across all core business metrics
• 10–15% improvement in funnel conversion
• Reduction in cancellation & RTO rates
• Improved operational turnaround time
• Data-backed roadmap prioritization

Engineering Manager – FOY (FoyForYou.com)

Function: Software Engineering → Leadership, Product Engineering, Architecture

Skills: Team Leadership, System Design, Mobile + Web Architecture, DevOps, CI/CD, Backend (Node JS), Cloud (AWS/GCP), Data-driven Decision Making

About FOY

FOY (FoyForYou.com) is one of India’s fastest-growing beauty & wellness destinations. We offer customers a curated selection of 100% authentic products, trusted brands, and a seamless shopping experience. Our mission is to make beauty effortless, personal, and accessible for every Indian.

As we scale aggressively across mobile, web, logistics, personalization, and omnichannel commerce—our engineering team is the core engine behind FOY’s growth. We’re looking for a technical leader who is excited to build the future of beauty commerce.

Job Description

We’re hiring an Engineering Manager (7–12 years) who can lead a high-performing engineering team, drive product delivery, architect scalable systems, and cultivate a culture of excellence.

This role is ideal for someone who has been a strong individual contributor and is now passionate about leading people, driving execution, and shaping FOY’s technology roadmap.

Responsibilities

1. People & Team Leadership

• Lead, mentor, and grow a team of backend, frontend, mobile, and DevOps engineers.
• Drive high performance through code quality, engineering discipline, and structured reviews.
• Build a culture of ownership, speed, and continuous improvement.
• Hire top talent and help scale the engineering org.

2. Technical Leadership & Architecture

• Work with product, design, data, and business to define the technical direction for FOY.
• Architect robust and scalable systems for:
• Mobile commerce
• High-scale APIs
• Personalization & recommendations
• Product/catalog systems
• Payments, checkout, and logistics
• Ensure security, reliability, and high availability across all systems.

3. Execution & Delivery

• Own end-to-end delivery of key product features and platform capabilities.
• Drive sprint planning, execution, tracking, and timely delivery.
• Build and improve engineering processes—CI/CD pipelines, testing automation, release cycles.
• Reduce tech debt and ensure long-term maintainability.

4. Quality, Performance & Observability

• Drive standards across:
• Code quality
• System performance
• Monitoring & alerting
• Incident management
• Work closely with QA, mobile, backend, and data teams to ensure smooth releases.

5. Cross-Functional Collaboration

• Partner with product managers to translate business goals into technical outcomes.
• Work with designers, marketing, operations, and supply chain to deliver user-centric solutions.
• Balance trade-offs between speed and engineering excellence.

Requirements

• 7–12 years of hands-on engineering experience with at least 2–4 years in a leadership or tech lead role.
• Strong experience in backend development (Node/Python preferred).
• Good exposure to mobile or web engineering (Native Android/iOS).
• Strong understanding of system design, APIs, microservices, caching, databases, and cloud infrastructure (AWS/GCP).
• Experience running Agile/Scrum teams with measurable delivery outputs.
• Ability to dive deep into code when required while enabling the team to succeed independently.
• Strong communication and stakeholder management skills.
• Passion for building user-focused products and solving meaningful problems.

Bonus Points

• Experience in e-commerce, high-scale consumer apps, or marketplaces.
• Prior experience in a fast-growing startup environment.
• Strong DevOps/Cloud knowledge (CI/CD, Kubernetes, SRE principles).
• Data-driven approach to engineering decisions.
• A GitHub/portfolio showcasing real projects or open-source contributions.

Why Build Your Engineering Career at FOY?

At FOY, engineering drives business. We move fast, build big, and aim high.

We look for:

1. Rockstar Team Players

Your leadership directly impacts product, growth, and customer experience.

2. Owners With Passion

You’ll be trusted with large problem spaces and will operate with autonomy and accountability.

3. Big Dreamers

We’re scaling quickly. If you dream big and thrive in ambitious environments, you’ll feel at home at FOY.

Join Us

If building and scaling world-class engineering teams excites you, we’d love to meet you.

Apply now and help FOY redefine beauty commerce in India.

FOY for you is a hyper-personalised Smart Beauty and Personal Care e-commerce

platform with the vision of revolutionizing the BPC industry with immersive experiences

and innovative solutions. FOY aims to become India’s first customer centric retail

ecommerce platform which helps in making informed and quick purchases. We foster a

collaborative and results-oriented environment where innovation is encouraged and

employees are empowered to make a real impact on the future of beauty and personal

care.

Job Summary:

We are looking for an API Tester with UI Testing experience to join our QA team. If

you’re passionate about ensuring the quality of web and mobile applications, and have

experience testing APIs alongside UI, we want to hear from you!

Roles & Responsibilities:

• Analyze business requirements, PRDs, and functional specifications.

• Design, review, and execute test cases, test scenarios, and test plans.

• Perform functional, regression, smoke, sanity, integration, and UAT testing.

• Conduct end-to-end testing for web and mobile applications (Android & iOS).

• Perform app-based testing, including UI/UX, functionality, compatibility, and device-specific testing.

• Execute cross-browser and cross-device testing.

• Perform API testing using tools like Postman / Swagger.

• Identify, log, track, and verify defects using JIRA / ClickUp / Azure DevOps.

• Validate backend data using basic SQL queries.

• Collaborate with developers, product, and business teams in an Agile/Scrum environment.

• Support automation testing efforts by writing, executing, or maintaining test scripts (if applicable).

• Perform production sanity testing post-release.

• Prepare test execution reports, defect reports, and release sign-offs.

______________

Required Skills & Qualifications

• 3+ years of experience in Software Testing / Quality Assurance.

• Strong knowledge of SDLC & STLC.

• Hands-on experience in manual testing for web and mobile applications.

• Well-experienced in app-based testing (Android & iOS).

• Knowledge of API testing tools like Postman.

• Basic to intermediate exposure to automation testing (Selenium, Cypress, Playwright, etc.).

• Familiarity with test management and defect tracking tools.

• Good understanding of Agile methodologies.

• Strong analytical, debugging, and communication skills.

______________

Good to Have (Preferred Skills)

• Experience in performance testing using JMeter.

• Knowledge of CI/CD pipelines.

• Experience in eCommerce domains.

• Experience in mobile automation testing (Appium).Experience:

● 3+ years of experience in API testing and UI testing, preferably in a fast-paced

environment.

● Hands-on experience with API testing tools (Postman, Rest Assured, etc.) and UI

testing tools (Selenium, Appium, etc.).

● Familiarity with both manual and automated testing techniques for APIs and UI.

Technical Skills:

● Experience in scripting languages like Python for automation.

● Should have knowledge of databases, SQL and its query methods like SELECT,

INSERT, UPDATE, JOINs, DELETE.

● Strong understanding of RESTful APIs, JSON, XML, and web services.

● Experience with CI/CD pipelines and integrating tests into automation workflows.

● Should have working experience on Agile (Scrum or Kanban) methodologies and

test management tools (JIRA, etc.).

Nice to Have:

● Familiarity with cloud-based testing environments and tools like AWS Device

Farm or BrowserStack or LambdaTest.

● Knowledge of performance testing tools for APIs (JMeter, LoadRunner)

Experience: 2+ years Must-Have: Candidate must have prior experience in a product-based company

Role Summary: We are looking for a passionate Product Manager / APM to own and enhance the end-to-end product experience for both FOY Store (India & Global) and Personalise Me (Skin AI & Makeup Try-On). You will drive conversion, revenue, personalization, customer experience, and operational efficiency while collaborating closely with cross-functional teams including engineering, marketing, cataloge, operations, and data/ML teams.

Key Responsibilities: FOY Store:

Own the full customer journey: CTR → ATC → Checkout → Purchase → Repeat Define assortment strategy, navigation, product discovery, search, filters, PLPs, PDPs Collaborate with brand, cataloge, marketing, and operations for pricing, availability, and content accuracy Run rapid A/B experiments to optimize funnel and conversion Build scalable product integrations with payments, logistics, loyalty, and subscriptions Define product roadmap and write PRDs / user stories for engineering Track and improve store GMV, margins, retention, cancellations, COD risk Personalise Me (Skin AI + Makeup Try-On):

Own the hyper-personalized beauty experience: Skin AI test, Virtual Try-On, BeautyGPT Collaborate with data/ML teams to improve recommendation accuracy Understand beauty user profiles, concerns, and preferences deeply Integrate personalized recommendations into the shopping journey to boost conversion Drive metrics: activation → profile completion → recommendation clicks → purchase Work with brand and catalog teams to tag inventory for personalization

Must-Have Skills:

Strong analytical mindset + customer psychology understanding UI/UX intuition for ecommerce and personalization best practices Strong Google Sheets & Excel skills SQL proficiency Experience with funnels, Clevertap/GA, AB testing tools Customer empathy, problem-solving, and curiosity for beauty tech and AI

Bonus Skills:

Experience with ecommerce marketplaces, D2C, or AI-driven recommendation systems Experience with personalization, gamification, or form-based flows Knowledge of AI tools and product integrations

Why Join Us: Be part of a dynamic team shaping the future of beauty commerce, blending cutting-edge AI with customer-first product experiences.