

kappsoft pvt ltd
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Job Description: Paid Media Marketing Specialist (Web3/Crypto)
Location: Chennai (Work from Office)
Employment Type: Full-time
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Role Overview
Looking for a Paid Media Specialist with Web3/Crypto experience to run paid campaigns, drive user growth, and manage ad strategies across crypto-focused platforms and mainstream channels.
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Key Responsibilities
·        Create and execute paid media strategies for Web3 projects.
·        Run ads on crypto websites (CoinMarketCap, CoinGecko, DappRadar, etc.) and platforms like Google, Meta, X (Twitter), LinkedIn.
·        Manage display ads, banner placements, and sponsored posts in crypto communities.
·        Optimize campaigns to improve CTR, CPC, CAC, and ROI.
·        Collaborate with content/design teams for creatives and landing pages.
·        Track and report campaign performance weekly/monthly.
·        Stay updated on crypto ad policies and compliance.
·        Explore partnerships with crypto influencers, Telegram/Discord communities.
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Requirements
·        2–4 years in paid media marketing and Web3/Crypto.
·        Hands-on experience with crypto ad networks and mainstream platforms.
·        Strong knowledge of blockchain, DeFi, NFTs, and exchanges.
·        Skilled in Google Ads, Meta Ads, Twitter Ads, and LinkedIn Ads.
·        An analytical mindset with campaign tracking and reporting skills.
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