

Pavans Group
https://pavansgroup.comJobs at Pavans Group
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Roles & Responsibilities:
- Manage ASO activities for Play Store and App Store applications
- Improve app ranking, organic installs, and app visibility
- Perform keyword research for SEO and ASO
- Handle On-page, Off-page, and Technical SEO activities
- Run Google Ads, Meta Ads, and app promotion campaigns
- Track performance using Google Analytics, Search Console, Firebase, and Play Console
- Create SEO-friendly content, blogs, and app descriptions
- Coordinate with design and development teams for marketing activities
Required Skills:
- Strong knowledge of ASO and SEO concepts
- Experience with Play Console, Google Analytics, and Search Console
- Familiar with Google Ads and Meta Ads
- Good keyword research and content writing skills
- Good communication and coordination skills
Preferred:
- IT industry experience preferred
- Mobile app marketing experience will be an added advantage
Why Join Us
- Work on high-impact Web and Mobile solutions for diverse and global clients
- Structured career growth within a professional, collaborative, and performance - driven environment
- Exposure to diverse industries and global markets, enhancing long-term career value
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About the company
We define technology with innovation, quality, and versatility. Our digital solutions are designed to provide a secure environment in an effective manner.
From humble beginnings 7 years ago in a dormitory in Mumbai, we have grown into a renowned company with a worldwide customer base.
We began as an open source service provider in cloud space. Since then we have transitioned into developing new products.
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Our products:
- Our main product is SaaS that provides online privacy tools for a solid customer base worldwide. It is a cloud platform where we deploy open source applications for users. We are currently serving over 8k users. Technology stack: Docker, Bash, PHP, jQuery.
- Our latest product in development is a news widget that helps websites perform targeted communication with their clients. Technology stack: MERN.
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We are a small IT company based in Vadodara, Gujarat.
We develop, market, and maintain our own software products.
We are constantly perfecting our main product and developing new independent products at the same time.
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