TECHBUDDIES IT SERVICES PVT LTD

About the Role

We are looking for a creative and result-driven LinkedIn Marketing Executive to strengthen our brand presence, generate quality B2B leads, and execute impactful LinkedIn marketing campaigns. The ideal candidate should have experience in organic LinkedIn marketing, employee branding, content strategy, and lead generation.

Key Responsibilities

• Plan and execute LinkedIn marketing strategies to increase brand awareness.
• Manage and optimize the company's LinkedIn page.
• Create engaging content including posts, articles, carousels, case studies, and thought leadership content.
• Develop and manage personal branding strategies for company leadership.
• Generate B2B leads through LinkedIn Sales Navigator and organic outreach.
• Build and nurture relationships with prospects through LinkedIn.
• Coordinate with the design and content teams for high-quality creatives.
• Monitor LinkedIn analytics and prepare weekly/monthly performance reports.
• Stay updated with LinkedIn algorithm changes, trends, and best practices.
• Work closely with the sales and product marketing teams to support lead generation campaigns.

Required Skills

• Hands-on experience with LinkedIn Marketing.
• Knowledge of LinkedIn Sales Navigator.
• Excellent content writing and copywriting skills.
• Understanding of B2B marketing and lead generation.
• Experience with Canva or Adobe Creative Suite is a plus.
• Familiarity with CRM tools is an advantage.
• Strong communication and analytical skills.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1–3 years of experience in LinkedIn marketing or B2B digital marketing.

KPIs

• Growth in LinkedIn followers and engagement.
• Qualified leads generated through LinkedIn.
• Profile and page engagement rate.
• Campaign performance and conversion rate.
• Brand visibility and reach.

Why Join Us?

• Work on innovative SaaS, HRMS, ERP, CRM, and AI-based products.
• Opportunity to build a strong B2B brand.
• Collaborative and growth-oriented work environment.
• Career advancement and learning opportunities.
• Competitive salary with performance-based incentives.