TestMu AI

The Mission

At TestMu AI (formerly LambdaTest), we aren't just automating scripts — we're deprecating the era of manual-heavy testing. We're building the world's first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle. The name "TestMu" comes from our community conference — our users and team aren't an audience, they're the heartbeat of what we build. We believe AI augments human potential, not replaces it.

As our Performance Marketer, you'll own the Google Ads engine that puts our agentic platform in front of engineering leaders, QA heads, and CTOs defining the next decade of testing. Google Ads as your primary lever. 70+ live campaigns as your canvas. Pipeline as your scoreboard.

The Pillars of Impact

🚀 Google Ads Execution & Scale 50%

• Own Google Ads end-to-end across 70+ live campaigns — Brand, Competitor, Generic/Non-brand, Performance Max, AI Max, Search, Display, Video.
• Manage $25K+ in monthly spend with disciplined CPC strategy — competitor campaigns the highest, generic second, brand lowest, calibrated to funnel stage.
• Default to Phrase and Exact match types for new keyword builds; use Broad with intent, never by default, and keep auction waste out of the system.
• Diagnose spend volatility in real-time — know when CPM is lifting, when creative is fatigued, when the form itself is losing conversions.

⚙️ Attribution, Analytics & Reporting 30%

• Work fluently across attribution models — first touch, last touch, time decay, multi-touch — and know which model answers which question.
• Build and own daily, weekly, and monthly reports that connect spend to pipeline, not just clicks to leads.
• Use UTM parameters with discipline — campaign, source, medium, term, content — so every click is traceable to the campaign that earned it.
• Partner with GA4, Looker Studio, and Salesforce (or any CRM) to close the loop from ad spend to revenue influenced.

🧠 Landing Pages, Creative & Optimisation 20%

• Define landing page content and iterate on CTAs, copy, and layout — Hotjar, VWO, or similar — based on heatmaps and session data, not opinion.
• Brief and shape ad creative with intent; AI handles the first draft, you handle the judgement on what actually converts.
• Run continuous A/B tests across copy, creative, and landing flows — document what wins and what doesn't for the team's playbook.

The Bar

Non-negotiables. Every signal must be a yes.

Google Ads — in-and-out knowledge.

Fluent across Brand, Competitor, Generic, P-Max, AI Max. Not basic Search vs Display. You've shipped campaigns, not just reported on them.

$25K+ monthly budget managed.

Firm baseline. $20K considered only when every other signal is strong. Below $20K, this isn't the seat.

Attribution and diagnostic fluency.

First touch, last touch, time decay, multi-touch — you know them, and know when to use which. UTM depth is second nature.

Extreme Ownership.

Execution-first now, full channel strategy ownership as it evolves. You don't wait for the playbook. You write it.

The Interview Loop

Three rounds. Sharp, honest, and respectful of your time.

Round I · Talent Screen

30 min with the recruiting team — Google Ads fundamentals, campaign depth, baseline criteria check.

Round II · Hiring Manager

45 min with Himanshu Gulati (Director, Demand Generation) — your campaigns, your numbers, your diagnostic thinking.

Final · Leadership Conversation

30 min with our CMO — scope fit, long-term trajectory, mutual conviction.

Account-Based Marketing (ABM) Manager

Location: Noida (Work from Office)

About the Role

We are looking for a highly strategic and execution-focused Account-Based Marketing (ABM) Manager to drive targeted growth across high-value enterprise accounts. This role sits at the intersection of marketing and sales, owning personalized campaigns that directly impact pipeline and revenue.

You will work closely with Sales, Product Marketing, and Demand Generation teams to design and execute tailored outreach strategies for key accounts globally.

Key Requirements:

1. Years in performance marketing (2+ years)

2. LinkedIn Ads ownership + monthly budget (daily use with a budget of more than $20k)

3. Hands-on landing pages + ad creatives

4. Current company - B2B SaaS product

Key Responsibilities

• ABM Strategy & Execution Design and execute account-based marketing programs for targeted enterprise accounts
• Identify and prioritize high-value accounts in collaboration with sales teams
• Campaign ManagementPlan and run multi-channel campaigns (email, LinkedIn, events, content syndication)
• Drive personalized messaging tailored to specific accounts, industries, and personas
• Sales AlignmentPartner closely with Account Executives and SDRs to align on account plans and outreach
• Enable sales teams with insights, messaging, and campaign support
• Data & InsightsLeverage intent data, CRM insights, and marketing automation tools to refine targeting
• Track, measure, and optimize campaign performance and ROI
• Content & PersonalizationWork with content and product marketing teams to create account-specific assets
• Develop use-case driven narratives for enterprise buyers (CTOs, QA Heads, Engineering Leaders)
• Pipeline ContributionOwn ABM-driven pipeline generation and influence revenue outcomes
• Continuously experiment and improve conversion across the funnel

Requirements

3–7 years of experience in B2B Marketing / Demand Generation / ABM

Strong understanding of SaaS, enterprise sales cycles, and developer tools ecosystem (preferred)

Proven experience in running targeted campaigns for enterprise accounts

• Hands-on experience with tools like HubSpot, Salesforce, Marketo, Outreach, LinkedIn Campaign Manager, 6sense, Demandbase (good to have)
• Strong analytical mindset with ability to translate data into actionable insights
• Excellent communication and stakeholder management skills

What We’re Looking For

Strategic thinker with a revenue-first mindset

High ownership and ability to operate in a fast-paced, high-growth environment

• Strong collaboration skills across sales, marketing, and product teams
• Creative approach to personalization and engagement for linkedin messages/ Leads account based messages + timeline post