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JD for Digital Marketer (Adword Expert)

Responsibilities and Duties

1.Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our site

1. Perform management of PPC accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
2. Assist in the maintenance and monitoring of keyword bids, budget caps and other important account metrics.
3. Create online banner adverts and oversee pay per click (PPC) ad management
4. Track and analyze website traffic flow and provide regular internal reports
5. Manage and maintain updates for keyword lists.
6. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting,

 display network, and other facets of paid search in accordance with client goals.

1. Familiarity with Google Adwords reporting interface

Job Requirements:

• Experience in Search Engine Optimizations (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Office
• Experience working with AdWords and Bing Ads
• AdWords certification required
• Ads 360 experience (previously Double-click Search)
• BS/BA degree preferred
• Agency experience preferred
• High proficiency with Google Analytics, Bing Analytics and other website analytics software

Desired Competencies (Technical/Behavioral Competency)

Must-Have

Snowflake, DBT , PL/SQL , Azure/AWS Overall Knowledge , Knowledge on DB Modelling , Knowledge on Data Warehouse concepts , Well versed with Agile Delivery, ETL Tools – Informatica/ADF

Good-to-Have

Azure 900/104/204 Certified, Informatica/SSIS/ADF

SN

Responsibility of / Expectations from the Role

1

Assist in the design and implementation of Snowflake-based analytics solution (data lake and data warehouse) on Azure.

2

Profound experience in designing and developing data integration solutions using ETL tools such as DBT.

3

        Hands-on experience in the implementation of cloud data warehouses using Snowflake & Azure Data Factory

4

Solid MS SQL Server skills including reporting experience.

5

Work closely with product managers and engineers to design, implement, test, and continually improve scalable data solutions and services running on DBT & Snowflake cloud platforms.

6

Implement critical and non-critical system data integration and ingestion fixes for the data platform and environment.

7

Ensuring root cause resolution to identified problems.

8

Monitor and support the Data Solutions jobs and processes to meet the daily SLA.

9

Analyze the current analytics environment and make recommendations for appropriate data warehouse modernization and migration to the cloud.

10

Develop Snowflake deployment (Using Azure DevOPS or similar CI/CD tool) and usage best practices.

11

Follow best practices and standards around data governance, security and privacy.

12

Comfortable working in a fast-paced team environment coordinating multiple projects.

13

Effective software development life cycle management skills and experience with GitHub

14

Leverage tools like Fivetran, DBT, Snowflake, GitHub, to drive ETL, data modeling and analytics.

15

Data transformation and Data Analytics Documentation

Strong State / Regional Business Leadership Profile (Solar / Energy D2C)

Mandatory (Experience 1): Must have 8+ years of experience in business development, with strong D2C exposure

Mandatory (Experience 2): Must have experience managing multi-branch or district-level operations with ownership of revenue growth and execution

Mandatory (D2C Exposure): Must have at least 2 years of experience in D2C sales industry, candidates purely from EPC, project-only or channel-only roles should be avoided

Mandatory (Business Ownership): Must have exposure to branch-level revenue ownership, P&L and market expansion responsibilities

Mandatory (Knowledge): Understanding of PM Surya Ghar Yojana, subsidy mechanisms, and DISCOM regulations

Mandatory (Language): Fluency in Odiya is mandatory

Mandatory (Location): Candidate must be comfortable operating from Balangir, Sambalpur, Jharsuguda, or anywhere in Western Odisha

Mandatory (Company): D2C product companies

Mandatory (Note): This role will be an equal mix of IC and team management responsibilities

Lead Generation & Sales

·        Identify and approach potential clients through cold calling, field visits, networking, and digital outreach.

·        Present and pitch our QR code solutions to local businesses, retailers, service providers, and event organizers.

Product Promotion

·        Conduct product demos and presentations to explain the benefits of our smart QR code system.

·        Educate clients on how Google reviews and digital engagement can enhance their business visibility and credibility.

Customer Relationship Management

·        Build and nurture relationships with new and existing customers.

·        Handle customer inquiries, provide support, and resolve issues to ensure a positive client experience.

Campaign Execution

·        Plan and implement local marketing campaigns to drive product awareness and adoption.

·        Represent company at events, exhibitions, and community forums.

Sales Reporting & CRM

·        Track personal sales performance against targets.

·        Maintain accurate customer data and interactions in CRM tools.

·        Submit regular activity and performance reports to management.

Market Feedback

·        Stay updated on competitor offerings, industry trends, and customer preferences.

·        Share insights with the product and marketing teams to help improve offerings

•  Work experience as a Java Developer.
•  Experience designing, building and testing Java EE applications.
•  In-depth knowledge of popular Java frameworks like JSF and Spring MVC.
•  Very good understanding of design patterns Hands on experience on ORM framework
•  Design and develop reusable libraries and APIs.
•  Experience with Object-Oriented Design (OOD).
•  Experience on handling exceptions Experience on handling transaction
•  Excellent knowledge of Relational Databases, SQL and ORM technologies ( JPA2, Hibernate)

Job Title: Digital Marketing Executive

Job Description:

As a Digital Marketing Executive, you will play a vital role in developing and implementing digital marketing strategies to enhance our online presence, drive brand awareness, and achieve business goals. You will work closely with the marketing team to execute campaigns across various digital channels, monitor performance, and optimize strategies for maximum effectiveness. Your creativity, analytical skills, and understanding of digital trends will be crucial in generating measurable results and fostering customer engagement.

Responsibilities:

1. Digital Campaign Management

2. Content Creation and Management: 

3. Social Media Management 

4. Search Engine Optimization (SEO)

5. Pay-Per-Click (PPC) Advertising

6. Email Marketing

7. Analytics and Reporting 

8. Conversion Rate Optimization (CRO)

9. Digital Trends and Market Research.

10. Collaboration

Requirements:

1. Bachelor's degree in Marketing, Business, or a related field.

2. Proven experience in digital marketing with a focus on campaign management, SEO, PPC, social media, and email marketing.

3. Familiarity with digital marketing tools and platforms, such as Google Ads, Google Analytics, social media management tools, and email marketing software.

4. Strong written and verbal communication skills.

5. Analytical mindset with the ability to interpret data and make data-driven decisions.

6. Creative thinking and ability to generate innovative ideas for campaigns.

7. Strong organizational skills and attention to detail.

8. Ability to work in a fast-paced environment and manage multiple projects simultaneously.

9. Up-to-date with the latest digital marketing trends and best practices.

Join our dynamic team and contribute to our digital marketing success! If you are passionate about leveraging digital channels to drive business growth and have a track record of delivering results, we'd love to hear from you.

Website: https://www.theuniqueculture.com/

We are #hiring !!

PHP developer 

Skills in HTML, CSS, Bootstrap, PHP, DHTML, XML, JavaScript, jQuery/Prototype and AJAX, WordPress

Generating WordPress themes and plugins.

Conducting website performance tests.

Full-stack developers will be most preferred.

Other CMS/framework(LARAVEL) experience will be an added advantage

Experience Preferred

Job Location: Bhubaneswar, Odisha

The Unique Culture

https://www.theuniqueculture.com/ 

Who we are looking for

A candidate who can design, build and configure applications to meet business process and application requirements.

Key Role Requirements:

• Experience in Java-J2EE Development
• Hands-on experience in Struts (Core Java, JSP, Servlets, EJB) framework.
• Hands-on experience in Oracle SQL, Procedures
• Hands-on experience in Spring boot, Spring batch
• Should have worked on application servers like IBM WAS / Jboss / Web logic.
• Knowledge of basic Linux commands and BIRT reporting tool is an added advantage.
• Knowledge in SVN or any other version control is an added advantage.
• Knowledge in Build tool like ANT, Maven is an added advantage
• Strong problem solving and analytical capabilities.

We are looking for an iOS developer responsible for the development and maintenance of applications aimed at a range of iOS devices including mobile phones and tablet computers. Your primary focus will be development of iOS applications and their integration with back-end services. You will be working alongside other engineers and developers working on different layers of the infrastructure. Therefore, a commitment to collaborative problem solving, sophisticated design, and the creation of quality products is essential.

Responsibilities:

• Design and build applications for the iOS platform
• Ensure the performance, quality, and responsiveness of applications
• Collaborate with a team to define, design, and ship new features
• Identify and correct bottlenecks and fix bugs
• Help maintain code quality, organisation, and automation.

Requirements:

• Proficient with Swift 4 (depending on project requirements), and Cocoa Touch
• Experience with iOS frameworks such as Core Data, Core Animation, etc.
• Experience with Online/Offline storage, threading, and performance tuning
• Familiarity with RESTful APIs to connect iOS applications to back-end services
• Knowledge of other web technologies and UI/UX standards
• Understanding of Apple's design principles and interface guidelines.
• Knowledge of low-level C-based libraries is preferred.
• Familiarity with cloud message APIs and push notifications
• Knack for benchmarking and optimisation
• Proficient understanding of code versioning tools (such as Git, Mercurial or SVN)
• Familiarity with continuous integration