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Job Title: Senior Performance Marketing Manager

Location: Bangalore

Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth

Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health

COMPANY OVERVIEW

Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024

We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.

Learn more: www.miror.in

SUMMARY

Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

CORE COMPETENCIES

·       Senior Paid Media Strategy — Meta Ads & Google Ads

·       D2C & Marketplace Sales (Amazon, Website)

·       Revenue Scaling & Commercial Growth Ownership

·       Full-Funnel Campaign Architecture (Prospecting → Retention)

·       Budget Forecasting — CAC, ROAS, LTV, MER, AOV

·       A/B Testing & Structured Experimentation

·       Marketing Analytics, Attribution & Incrementality

·       Conversion Rate Optimisation (CRO)

·       App-Led Growth & Marketplace Revenue Expansion

·       Creative Strategy & Performance Briefing

·       GA4, Google Tag Manager, Pixel & Conversion API

·       Revenue Reporting & Actionable Insights

·       Team Leadership & Cross-Functional Collaboration

ROLE OVERVIEW

We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.

RESPONSIBILITIES

1. Revenue Strategy & Commercial Ownership

·       Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.

·       Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.

·       Forecast budgets and revenue projections in partnership with the business and product teams.

·       Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.

2. Campaign Execution & Optimisation

·       Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).

·       Continuously iterate on audiences, bidding strategies, placements, and creative formats.

·       Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.

·       Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.

3. Analytics, Attribution & Reporting

·       Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.

·       Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.

·       Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.

·       Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.

4. Creative & Messaging Strategy

·       Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.

·       Identify winning hooks, messaging frameworks, and creative formats based on performance signals.

·       Champion a test-and-learn culture for creative iterations tied to sales outcomes.

5. Growth, Scaling & Innovation

·       Identify and activate scalable audience pools and new revenue channels.

·       Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.

·       Lead CRO initiatives to improve landing page performance and purchase conversion rates.

·       Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.

6. Team & Stakeholder Leadership

·       Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.

·       Mentor junior performance marketers and contribute to building a high-performance growth team.

·       Present performance insights and growth strategies to senior leadership.

QUALIFICATIONS

·       5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.

·       Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.

·       Demonstrated track record of scaling revenue profitably at a D2C brand.

·       Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.

·       Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.

·       Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

·       Creative mindset balanced with a rigorous, data-driven approach to problem-solving.

PREFERRED SKILLS (GOOD TO HAVE)

·       Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.

·       Familiarity with marketing automation, deep linking, and experimentation platforms.

·       Prior experience leading or mentoring a performance marketing team.

·       Interest in skincare, wellness, beauty, or consumer-first health brands.

·       Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.

TOOLS & PLATFORMS

·       Meta Ads Manager & Google Ads

·       Shopify & D2C Website Platforms

·       SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)

·       Reporting Dashboards

·       Marketing Automation & Deep Linking Tools

WHAT WE OFFER

·       Competitive senior-level compensation + performance-based bonuses

·       Direct ownership of revenue outcomes with high visibility to leadership

·       Opportunity to build and scale a performance team as the company grows

·       Dynamic, data-driven, and purpose-led working environment

·       Career growth into a Head of Growth or Marketing Leadership role

WHY JOIN US?

·       Be part of a high-growth startup tackling a real and underserved need in women's healthcare.

·       Work with a passionate, purpose-driven team at the intersection of health and technology.

·       Own meaningful revenue goals with the autonomy to build and execute your strategy.

·       Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.

TO APPLY

Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/

Position Summary: Senior Software Engineer (Full Stack) We are seeking a highly skilled Senior Software Engineer to execute our strategy  preferably experienced in Financial Services/Procurement domain, to build a modern SaaS platform using latest technologies like ReactJS, Angular, Django, Python with Postgres and AWS as the platform. Athena, Lambda, Python, Spark and PowerBI. As a Full Stack Engineer, you’ll be responsible for designing, developing, and maintaining key features of our cloud-based SaaS product. You’ll work across the stack — from building rich client-side applications in ReactJS to crafting performant and secure APIs in Django. You will also play a key role in architectural decisions, DevOps integration, and driving engineering best practices across the team.

Technical Skills: Must Have: Expert – ReactJS, Django, Python, Shell Script, AWS, S3, Lambda, Postgres Significant work Experience – Jenkins, Power BI

 Responsibilities:

• Design and develop end-to-end web applications using ReactJS (frontend) and Python/Django (backend)

• Build and maintain RESTful APIs and integrate third-party services

• Work with PostgreSQL to model data and write efficient queries

• Implement scalable, secure, and maintainable backend services on AWS

• Collaborate with product managers, designers, and fellow engineers to deliver new features

• Write unit, integration, and end-to-end tests to ensure code quality and reliability

• Conduct code reviews, debug issues, and optimize performance across the stack

• Contribute to DevOps workflows including CI/CD pipelines, containerization, and monitoring Internal Use Only Qualifications/Experience:

Must have - 5–7 years of full stack development experience, preferably in a SaaS or product-first environment

- Strong proficiency with JavaScript, ReactJS, and component-based architecture

- Hands-on experience with Python and the Django web framework

- Solid understanding of PostgreSQL (or similar relational databases)

- Practical knowledge of AWS services (EC2, S3, RDS, Lambda, etc.)

- Familiarity with Git, CI/CD pipelines, Docker, and Linux-based environments

- Clear communication skills and a collaborative mindset

Good to have

- Experience with performance tuning in Django or PostgreSQL - Exposure to Infrastructure-as-Code (e.g., Terraform, CloudFormation) Nice to have 

- Understanding of frontend testing tools (Jest, Cypress) and backend testing strategies - Knowledge of security best practices for SaaS apps

Location: Bangalore 

Location: HSR, Bangalore

Employment Type: Full-Time

Must Known Language: Kannada, Hindi and English

Role Overview:

We are looking for a full-time Admin who can focus on managing office facilities and ensuring smooth day-to-day operations.

Key Responsibilities:

• Handle all facility-related tasks such as plumbing, repairs, maintenance, and general upkeep.
• Coordinate with vendors, electricians, cleaners, and other service providers.
• Oversee office security and ensure smooth functioning on the ground.
• Support the receptionist only if needed (as a backup).

Working Days: Tuesday – Sunday (Monday off)

Preferred Candidate Profile:

• Experience: Prior experience in office administration, facility management, or a similar role.
• Skills: Strong organizational skills, vendor management, problem-solving, and the ability to handle day-to-day office operations independently.

You will collaborate with a multidisciplinary engineering team to develop various

applications for the Additive Manufacturing process chain.

• You will be required to research and implement advanced algorithms and mathematical

models.

• You will optimize CPU performance and memory usage of applications.

• You will be involved in the design of the software architecture.

• You should be self-motivated and have strategic thinking abilities.

• The working environment and architecture primarily consists of C++ geometry processing

and simulation libraries, coupled with visualization frameworks

Writing and Documenting High-Quality Code for Additive Manufacturing applications

• Developing Algorithms for Performance Improvements

• Bug Fixing and Regression Testing

• Developing Test Cases

• Designing, Developing and Implementing Geometry Processing Libraries

• Leading a Team of Junior Software Engineers and Developers (This ability will be a plus)

• Good Understanding of OOPs Concepts, Design Patterns

• Hands-On Experience in Developing Applications for The Geometry Domain

• Math Proficiency - Linear Algebra, Numerical Analysis, Computational Geometry

• Ability to Work with A Multi-Disciplinary Team of Engineers.

• Technologies (Some combination of these will be suitable)

o Strong C++, C# Skills

o Python

o OpenGL, WPF

o C#.Net, ASP.NET

o JavaScript, React, Node.js

o GPGPU, CUDA

o Full-stack cloud development

o Familiarity with Azure Dev Ops

Skills required

·      Certified in Google Analytics (any popular certifier)

·      A minimum of 4+ years of experience in the web analytics domain

·      Consolidated knowledge of the GA4 platform

·      Excellent communication skills (written & verbal)

·      Good understanding of Analytics, Tag Manager, and Data Studio.

·      Basic knowledge of BigQuery & JavaScript

·      Familiar with HTML, CSS and Javascript, and will have the ability to read, reuse and customise code

·      Advanced understanding of Events Tagging and Custom dimensions.

·      Hands-on experience with data visualization (custom dashboards)

Roles and Responsibilities

·      Responsible for managing our Analytics (G4) and GTM accounts

·      Implementation of highly effective web data analytic solutions

·      Visualize customer behavioral data such as page/path analysis, clickstream, funnel progression, CTA optimization, page/site abandonment, etc.

·      Implement tagging and configuration that ensures data collection is accurate and adequate based on the business needs

In-depth knowledge in the following areas.

·      Determine tracking requirements.

·      Create functional and technical design (Dom Scrapping & Custom HTML) of the tags.

·      Install GTM container tag on the live/staging websites.

·      Create, publish and test tags on the live/staging websites.

·      Able to track the successful form submission.

·      Do regular Tag audits for the live/staging websites.

·      Coordinate with the marketing heads to understand and develop custom reports and dashboards.

·      Create specified digital analytics tagging standards to ensure robust and consistent data capturing.

·      Testing and validating the tracking using various debugging tools.

Introduction

http://www.synapsica.com/">Synapsica is a https://yourstory.com/2021/06/funding-alert-synapsica-healthcare-ivycap-ventures-endiya-partners/">series-A funded HealthTech startup founded by alumni from IIT Kharagpur, AIIMS New Delhi, and IIM Ahmedabad. We believe healthcare needs to be transparent and objective while being affordable. Every patient has the right to know exactly what is happening in their bodies and they don't have to rely on cryptic 2 liners given to them as a diagnosis. 

Towards this aim, we are building an artificial intelligence enabled cloud based platform to analyse medical images and create v2.0 of advanced radiology reporting.  We are backed by IvyCap, Endia Partners, YCombinator and other investors from India, US, and Japan. We are proud to have GE and The Spinal Kinetics as our partners. Here’s a small sample of what we’re building: https://www.youtube.com/watch?v=FR6a94Tqqls">https://www.youtube.com/watch?v=FR6a94Tqqls 

Your Roles and Responsibilities

We are looking for an experienced MLOps Engineer to join our engineering team and help us create dynamic software applications for our clients. In this role, you will be a key member of a team in decision making, implementations, development and advancement of ML operations of the core AI platform.

• Work closely with a cross functional team to serve business goals and objectives.
• Develop, Implement and Manage MLOps in cloud infrastructure for data preparation,deployment, monitoring and retraining models
• Design and build application containerisation and orchestrate with Docker and Kubernetes in AWS platform. 
• Build and maintain code, tools, packages in cloud

• At Least 2+ years of experience in Data engineering 
• At Least 3+ yr experience in Python with familiarity in popular ML libraries.
• At Least 2+ years experience in model serving and pipelines
• Working knowledge of containers like kubernetes , dockers, in AWS
• Design distributed systems deployment at scale
• Hands-on experience in coding and scripting
• Ability to write effective scalable and modular code.
• Familiarity with Git workflows, CI CD and NoSQL Mongodb
• Familiarity with Airflow, DVC and MLflow is a plus