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What We Are Looking for in the Candidate

Experience Level

• 1.5 – 2.5 years of hands-on performance marketing experience
• Independently managed live Google & Meta ad accounts
• Experience working in a startup, SME, or agency environment preferred
• Has handled real campaign budgets (not just internship/demo accounts)

Google Ads Expertise (Primary Requirement)

• Strong experience in Search Ads
• Working knowledge of Display & Performance Max
• Experience with Remarketing campaigns
• Basic understanding of YouTube Ads
• Conducted keyword research independently
• Implemented negative keyword strategies
• Optimized bids (Manual CPC, Max Conversions, tCPA, tROAS)
• Monitored CPA, ROAS, CTR, Quality Score
• Managed and optimized campaign budgets regularly
• Set up and verified conversion tracking

 Meta Ads Expertise (Primary Requirement)

• Hands-on experience with Facebook & Instagram Ads
• Built full-funnel campaigns (Awareness to Conversion)
• Created Custom & Lookalike audiences
• Implemented retargeting strategies
• Installed and monitored Meta Pixel
• Optimized based on CPL, CAC, ROAS
• Improved campaign performance using data insights

Tracking & Analytics Knowledge

• Experience with Google Analytics
• Basic working knowledge of Google Tag Manager
• Understanding of conversion tracking setup
• Knowledge of attribution models
• Ability to read and interpret funnel metrics

 Performance Optimization Skills

• Daily campaign monitoring
• Budget allocation between campaigns
• Scaling profitable campaigns
• Pausing or restructuring low-performing ads
• Conducting A/B testing (creatives & copy)
• Identifying funnel drop-offs

 Reporting & Data Mindset

• Can prepare weekly performance reports
• Provides insights, not just numbers
• Makes data-driven decisions
• Comfortable explaining performance metrics clearly

We are looking for an experienced and results-driven Business Development Manager (BDM) – ERP Sales to join our team. The ideal candidate will have a strong background in ERP software sales or any kind of software selling, excellent relationship-building skills, and the ability to identify and convert leads into long-term business opportunities.

Key Responsibilities:

• Develop and implement effective sales strategies to promote and sell ERP solutions.
• Identify potential clients, generate leads, and maintain a strong sales pipeline.
• Conduct market research to understand customer needs and industry trends.
• Present and demonstrate ERP solutions to prospective clients.
• Build and maintain strong relationships with new and existing clients.
• Negotiate contracts, pricing, and close deals to achieve sales targets.
• Work closely with the technical and implementation teams to ensure seamless service delivery.
• Provide feedback on customer requirements and contribute to product enhancements.
• Prepare and present sales reports, forecasts, and performance metrics to management.

Requirements:

• Proven experience in ERP sales or any kind of software selling with a track record of meeting or exceeding targets.
• Strong understanding of ERP solutions and business processes.
• Excellent communication, negotiation, and presentation skills.
• Ability to generate leads and build long-term business relationships.
• Self-motivated, proactive, and result-oriented approach.
• Proficiency in CRM tools and Microsoft Office Suite.
• Willingness to travel as required.

Job Responsibilities

• Develop and maintain reusable components and front-end libraries for future use.
• Translate designs and wireframes into high-quality, responsive UI components.
• Optimize components for maximum performance across different browsers and devices.
• Implement ReactJS best practices using Hooks, HOCs, and Functional Components.
• Manage state efficiently using Redux/Flux.
• Collaborate with backend developers to integrate REST APIs.
• Debug and test applications using Mocha & Jest.
• Ensure code quality, maintainability, and scalability using modern front-end tools.

Required Skills & Qualifications

✔ 3+ years of experience in ReactJS development.

✔ Strong knowledge of JavaScript, DOM, JSX.

✔ Hands-on experience with React Hooks, HOCs, and Functional Components.

✔ Expertise in ES6+ concepts (Arrow functions, Destructuring, Spread/Rest operators, Classes, Import/Export).

✔ Experience in HTML, CSS, and responsive design.

✔ Familiarity with REST APIs and integrating backend services.

✔ Experience with state management (Redux/Flux).

✔ Strong debugging skills using Mocha & Jest for performance testing.

✔ Hands-on experience with Git, Webpack, Babel, NPM.

Good to Have:

➕ Experience with backend development (Java, Microservices).

➕ Knowledge of modern authentication mechanisms (JWT, OAuth).

Skills :-

• Should have strong experience in Automation testing, developing and executing test cases.
• Should have strong experience in Selenium with Java
• Should have a good amount of experience working with Web Application and Mobile Application testing
• Hands-on experience on Functional, Regression, System and UAT Testing.
• Experienced with few of the Automation Testing tools : Selenium, Java, TestNG, SOAP UI/Rest API and Appium.
• Exposure to Agile Scrum, Jira or Confluence.
• Should be familiar with the Linux environment.
• Should have good written and verbal Communication Skills

• Create a Digital Marketing Strategy
• · Manage the company website by updating, writing, and editing product and market content, while maintaining a consistent and appealing appearance throughout the web pages and documents
• · Improve SEO organically and through selective Strategic Google AdWords campaigns; managed internally or with outside consultant
• · Manage company global online presence on all vendor sites, industry directories, Google Business listings, and establish systematic LinkedIn posting plan with Sales & Service Manager input
• · Mine and analyze data from the ERP system to identify and create targeted Prospect Lists to be furnished to the company’s Inside and Outside salespeople
• · Ability to research business opportunities and present ideas and findings to company management

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• Qualifications and skills
• · Bachelor’s Degree in Business with major in Marketing with relevant coursework in Website design/management and analytics
• · Creative thinking (visual & messaging); digital design skills are a significant plus
• · Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
• · Deep knowledge of digital marketing across social, display, and programmatic platforms.
• · Strong analytical and strategic thinking skills.