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Marketing Specialist (Demand Generation + SDR)

Role Overview

We are looking for a highly driven Marketing Specialist who will operate at the intersection of demand generation and outbound sales development. This is a hands-on, execution-heavy role designed for someone who is comfortable owning both marketing and SDR responsibilities.

You will work closely with the Marketing Manager to support pipeline generation efforts, execute campaigns, and directly contribute to top-of-funnel growth.

This role is ideal for someone who enjoys writing, outreach, experimentation, and direct impact on revenue, and is looking to grow into a full-stack B2B marketer.

Key Responsibilities

1. Outbound & SDR Execution

• Execute outbound campaigns across email, LinkedIn, and cold calling
• Build and manage target account lists and prospecting workflows
• Book qualified meetings for the sales team
• Continuously optimize messaging, sequences, and targeting
• Track and improve response rates, meeting conversions, and pipeline contribution

2. Campaign Execution (Demand Generation)

• Support execution of integrated marketing campaigns across outbound, inbound, and lifecycle channels
• Assist in running 1:1 and 1:few campaigns for target segments
• Work closely with the Marketing Manager on campaign planning and execution

3. Content & Copywriting

• Write cold emails, LinkedIn messages, and outreach sequences
• Develop campaign messaging and value propositions
• Support content creation for landing pages, ads, and marketing assets
• Continuously test and improve copy based on performance

4. Webinar & Podcast Execution

• Assist in planning and executing webinars and podcast initiatives
• Coordinate with internal teams and external speakers
• Drive pre-event outreach and post-event follow-ups
• Repurpose content into campaigns and outbound messaging

5. Lead Management & Lifecycle Support

• Support lead nurturing and follow-up workflows
• Ensure timely engagement with inbound and outbound leads
• Maintain hygiene of CRM and outreach tools

6. Channel & Audience Research

• Identify potential prospects using LinkedIn, communities, and databases
• Build and segment lists based on ICP criteria
• Explore new channels and opportunities for pipeline generation

7. Reporting & Optimization

• Track key metrics such as emails sent, responses, meetings booked, and conversions
• Share regular updates on campaign performance and learnings
• Continuously improve based on data and feedback

Key Metrics of Success

• Number of qualified meetings booked
• Response and conversion rates across outbound campaigns
• Contribution to pipeline generation
• Campaign execution velocity and quality

Required Skills & Experience

• 2–5 years of experience in B2B SaaS / AdTech / MarTech / Inside Sales / SDR roles
• Hands-on experience with cold email, LinkedIn outreach, and/or calling
• Strong copywriting and communication skills
• Ability to execute campaigns independently with minimal supervision
• High ownership and willingness to experiment

Preferred Qualifications

• Experience in AdTech / publisher ecosystem
• Exposure to webinars, podcasts, or event marketing
• Familiarity with tools like CRM, email automation, and prospecting tools
• Prior experience in outbound or SDR roles

Soft Skills

• Strong execution mindset (bias for action)
• Attention to detail and consistency
• Curiosity and willingness to learn
• Ability to work in a fast-paced startup environment

Why This Role Matters

This role is critical to building a consistent bottom-of-funnel engine by combining marketing execution with outbound sales development. You will directly contribute to pipeline growth and gain exposure to full-funnel marketing.

Compensation

• Competitive salary aligned with early to mid-level SaaS roles
• Performance incentives linked to meetings and pipeline contribution

Location & Flexibility

• Hybrid
• Willingness to work closely with global teams and adapt to campaign timelines

Responsibilities

• Understand product requirements and create test plans, test cases, and test scenarios
• Perform manual testing of web and/or mobile applications
• Identify, report, and track bugs using tools like JIRA or similar
• Perform regression, smoke, functional, and UI testing
• Collaborate with developers to resolve issues and validate fixes
• Participate in requirement reviews and sprint planning
• Ensure high-quality releases within defined timelines

Requirements

• Experience in Manual Testing (Automation is a plus)
• Good understanding of SDLC and STLC
• Knowledge of testing techniques and methodologies
• Experience with bug tracking tools (JIRA, Bugzilla, etc.)
• Basic understanding of APIs, databases, or SQL is a plus
• Strong analytical and communication skills

Nice to Have

• Automation experience (Selenium, Cypress, Playwright, etc.)
• Experience testing mobile apps (Android/iOS)
• Knowledge of Agile/Scrum methodologies

• Lead multiple client projects in the organization. 
• Define & build technical architecture for projects. 
• Introduce & ensure right coding standards within the team and ensure that it is maintained in all the projects. 
• Ensure the quality delivery of projects. 
• Ensure applications are confirmed to security guidelines wherever required. 
• ​Assist pre-sales/sales team for converting raw requirements from potential clients to functional solutions. 
• Train fellow team members to impose the best practices available. 
• Work on improving and managing processes within the team. 
• Implement innovative ideas throughout the team to improve the overall efficiency and quality of the team. 
• Ensure proper communication & collaboration within the team 

• 5+ Years of experience in developing large scale applications. 
• Solid Domain Knowledge and experience with various Design Patterns & Data Modelling 
• Must be well-aware of the latest technological advancements for relevant platforms. 
• Should have Research Oriented Approach 
• Solid at Logical thinking and Problem solving 
• Solid understanding of Coding Standards, Code Review processes and delivery of quality products 
• Experience with various Tools used in Development, Tests & Deployments. 
• Sound knowledge of DevOps and CI/CD Pipeline Tools 
• Solid experience with Git Workflow on Enterprise projects and larger teams 
• Should be good at documentation at project level and code level 
• Should have solid experience with Agile Methodology and process 
• Should have good understanding on Software UX 
• Proficient with communication and good at making judgments 

Expected Outcomes

• Growing the team and retaining talent, thus, creating an inspiring environment for the team members. 
• Creating more leadership within the team along with mentoring and guiding new joiners and experienced developers. 
• Creating growth plans for the team and preparing training guides for other team members. 
• Refining processes in the team on a regular basis to ensure quality delivery of projects- such as coding standards, project collaboration, code review processes etc. 
• Improving overall efficiency and team productivity by introducing new methodologies and ideas in the team. 
• Working on R&D and employing innovative technologies in the company. 
• Streamlining processes which will result in saving time and cost optimization 
• Ensuring code review healthiness and shipping superior quality code 

• Unlimited learning and growth opportunities 
• A collaborative and cheerful work environment 
• Exceptional reward and recognition policy  
• Outstanding compensation  
• Flexible work hours  
• Opportunity to make an impact as your work will directly contribute to our business strategy.
  ​

At Nickelfox, you have a chance to craft a career path as unique as you are and become the best version of YOU. You will be part of a team with a ‘no limits’ mindset in an inclusive, people-focused culture. And we’re counting on your unique perspective to help Nickelfox grow even faster.  

Are you passionate about tech? Dedicated to learning? Come, join us to build an extraordinary experience for yourself and a dignified working world for all. 
 

What makes Nickelfox a great place for you?

In Nickelfox, you’ll join a team whose passion for technology and understanding of business has driven the company to serve clients across 25+ countries in just five years. We partner with our customers to fuel their growth story and enable them to make the right decisions with our customized technology services and insights. All in all, we are passionate to see our customers win the day. This is the reason why 80% of our business comes from repeat clients.  

Our mission is to provide dignified employment and an environment that recognizes the uniqueness of every individual and values their expertise, and contribution. We have a culture that encourages everyone to bring their authentic selves to work. Our people enjoy a collaborative work environment with exceptional training and career development. If you like working with a curious, youthful, high-performing team, Nickelfox is the place for you.

• Performing research on current benchmark trends and audience preferences
• Designing and implementing social media strategy to align with business goals
• Coordinating with key stakeholders to stay aligned with the brand's requirements in various aspects
• Heading Social Media efforts to achieve the brand's marketing goals while maintaining the brand's identity
• Setting specific objectives and reporting on ROI
• Generating, editing, publishing and sharing engaging content daily on our official handles
• Collaborating with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicating with followers, responding to queries in a timely manner and monitoring customer reviews
• Overseeing social media accounts’ design (e.g. Facebook timeline cover, profile pictures)
• Suggesting and implementing new features to develop brand awareness, like promotions and competitions
• Staying up-to-date with current technologies and trends in social media, design tools and applications
• Strategizing ways to increase followers and interactions
• Planning various activities and contests to enhance brand visibility and community engagement
• Devising plans to enhance community engagement
• Optimising influencer activity

Desired Candidate Profile

• Experience in managing Social Media in the current profile
• Ability to create Social media calendar
• Ability to coordinate with the Creative team or vendor for visual content
• Ability to search on relevant & trending hash tags
• Ability to manage Facebook, Instagram, LinkedIn, Twitter, YouTube
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Knowledge of online marketing channels
• Excellent communication skills
• Analytical and multitasking skills    

What you need to have:

The Role

• Create fast and functional and intuitive interfaces.
• Create mobile responsive web pages that work on desktop, tablets and smart phones.
• Create well-written JavaScript, as well as expanding current JavaScript code.
• Create and maintain web forms that integrate with our CRM.
• Assist with API integration for dynamic email/web prospect and customer communications.
• Translate designs and style guides provided by the UI/UX team into functional user interfaces, ensure cross-browser compatibility and performance.
• Create functional pages and banners from design mock-ups.
• Test code across platforms and browsers.
• Document work and communicate issues when they arise.
• Assist troubleshooting production issues.

Requirement:

• Associate degree in a technology-related field required (bachelor’s degree preferred).
• 3+ years of experience in front-end development in a start-up or similar work environment.
• 1+ experience with Front End frameworks such as Angular 2.0/React JS/React Native.
• Knowledge of web standards and accessibility (W3C and s508).
• Ability to create production-quality CSS, SASS, and HTML for web applications with support for mobile and tablet devices.
• Good understanding of web-based application architecture.
• Designing/coding to overcome browser/platform constraints.
• Excellent problem-solving skills and JavaScript Knowledge.
• Ability to learn new tasks outside immediate range of skills.
• Able to collaborate effectively with both technical and non-technical colleagues
• Deadline oriented and able to multi-task in a fast pace environment.
• Knowledge of unit test frameworks like karma, Jasmine, Mocha, Chai etc.

• Integrations: Responsible for system integration planning: API Management to connect with current infra and launching/planning new IT architecture. Such as LIS, RIS, PACS, CRM, Fareye, Acuity, GE AW, MWL, MPPS integrations.
• Process Improvement: Identify enhance and Implement IT platforms to optimize operational bottlenecks: such as Queue Management etc.
• Automations: Plan automation of manual tasks, such as integration of Pine Labs / PayTM EDC Machines with POS; Fujitsu PaperScan for Auto-digitization of Scanned Documents.
• Infra Management/Uptime Monitoring: Implementation of Organization wide SD-WAN and setting up protocol to manage network/bandwidth usage.
• Security/Firewalls: Implement organization wide Firewall (with SD-WAN), Implement Endpoint Security for All users.
• CRM Management: Maintenance of workflows in Call Centre
• Data Management: Excel expertise is a must for data corrections/ process
• Analytics: Responsible for Business Analytics and Process Management
• Website Monitoring/Implementations: Manage WPMUDEV (For WP Security) and evaluate a shift to Magento
• WAF Management: Manage and Plan Rules for Cloudflare, AWF and Fortinet Accounts.
• VPN Administration: Evaluate building an IP-SEC tunnel for enhanced security
• New project’s implementation
• Experience in Process Implementations
• Knowledge of AWS Infrastructure will be added advantage

Designation: Client Experience - Territory Manager

Experience: 2-5 years

Work Location: Gurugram, Haryana

About the role:

The Client Experience team is comprised of subject matter experts that drive Bizongo's 
solutions nationwide, for its clients. This team will need to ensure Client stickiness by leveraging on intelligences that can be derived through Operations, Product, Packaging and Design. 

Key responsibilities:

• Adopt a data-driven solution based approach to work on internal operations that impact Client Experience
• Work in collaboration with all internal teams to ensure seamless operations for order fulfilment of Strategic Clients 
• Strategize, create, track and report important metrics to monitor the "experience" of clients
• Increase the adoption of Bizongo's tech products amongst clients and internal teams
• Analyze data and identify trends that can aid in procurement planning, inventory management and increasing overall operational efficiency
• Understanding company’s internal operations, technology, capabilities and targets

 Job Requirements:

• Candidate should have clarity of thought to convert complex operational problems into clear solutions
• Must possess excellent Communication skills, both written and verbal to present the above solutions and to effectively manage different stakeholders
• Must be able to follow multiple processes routinely, and should be someone who is always on the lookout for improving the efficiency in the same
• Prior Account Management/Client Service experience can be beneficial, but not mandatory
• Proficient at Microsoft Office and should be inclined towards Data Analytics.

Why work with us? 

• Opportunity to work with "India’s leading B2B" E-commerce venture. The company grew its revenue by more than 12x last year to reach to a 200 Cr annual revenue run rate scale. We invite you to be part of the upcoming growth story of B2B sector through Bizongo.
• Opportunity to work with most dynamic individuals in Asia recognised under Forbes 30 Under 30 and industry stalwarts from across companies like Microsoft, Paypal, Gravitas, Parksons, ITC, Snapdeal, Fedex, Deloitte and HUL.
• Working in Bizongo translates into being a part of a dynamic start-up with some of the most enthusiastic, hardworking and intelligent people in a fast paced and electrifying environment.
• Bizongo has been awarded as the most Disruptive Procurement Startup of the year - 2017.
• This year ,Bizongo was awarded the highly prestigious & internationally acclaimed 'The DieLine Award' under the Sustainable Packaging category.
• Being a company that is expanding itself every day and working towards exploring newer avenues in the market, every employee grows with the company.
• The position provides a chance to build on existing talents, learn new skills and gain valuable experience in the field of Ecommerce.

  About the Company: 

• Company Website: https://www.bizongo.in/">https://www.bizongo.in
• Bizongo is a B2B marketplace for packaging, where we make trade, simple! Our doors are open for anyone looking to work in the - Next-Big-Thing- of the ecommerce industry. We believe that strong teams are the backbone of a company and getting best people on-board is a challenge for any growing organization. We are looking for passionate people at the top of their work who would like to take the company to the next level of growth and innovation.  
• We have been recognised as a game changer in the packaging industry; being heralded as the Industry Leaders at World Tea & Coffee Expo 2016, Startup Winners at IBM Global Entrepreneurship Program Smart Camp 2015, The Marketplace 2015 powered by Accel Partners, Red Herring Asia Top 100 2015, Best Innovation Award IndiaPack 2015, Top Five Businesses at Wharton India Economic Forum 2015, USA, Owl Open at Rice University 2015 and more, for bringing innovation to a market in dire need of technological solutions. We have featured in the list of '50 Best Startups to Work for - 2017' of Silicon India magazine.Our CEO, Aniket Deb's featuring in the Forbes Asia 30 under 30 in April'17 has also conferred the team with the appreciation and validation of our efforts, clearly highlighting the passion and devotion of the team. 
• Founded in 2015, Bizongo was started by 3 former IITians Aniket Deb, Ankit Tomar and Sachin Agarwal. Bizongo is backed by prominent venture capitalist Accel Partners (investor in Facebook, Flipkart, etc.) and IDG Ventures (investors in Baidu, Myntra, etc). The company has grown from a small team of 3 to a creative family of 70 in two years. The culture at Bizongo comes from diversity in cultures, thoughts, and professional goals who collectively work towards the vision of the company everyday. The culture self -evidently has come to be a beautiful amalgamation of the Team's collaborative ways, upscaling on processes, technology, etc, allowing employees to work and lead freely on opportunities while still being accountable and transparent for all actions.