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Marketing Specialist (Demand Generation + SDR)
Role Overview
We are looking for a highly driven Marketing Specialist who will operate at the intersection of demand generation and outbound sales development. This is a hands-on, execution-heavy role designed for someone who is comfortable owning both marketing and SDR responsibilities.
You will work closely with the Marketing Manager to support pipeline generation efforts, execute campaigns, and directly contribute to top-of-funnel growth.
This role is ideal for someone who enjoys writing, outreach, experimentation, and direct impact on revenue, and is looking to grow into a full-stack B2B marketer.
Key Responsibilities
1. Outbound & SDR Execution
- Execute outbound campaigns across email, LinkedIn, and cold calling
- Build and manage target account lists and prospecting workflows
- Book qualified meetings for the sales team
- Continuously optimize messaging, sequences, and targeting
- Track and improve response rates, meeting conversions, and pipeline contribution
2. Campaign Execution (Demand Generation)
- Support execution of integrated marketing campaigns across outbound, inbound, and lifecycle channels
- Assist in running 1:1 and 1:few campaigns for target segments
- Work closely with the Marketing Manager on campaign planning and execution
3. Content & Copywriting
- Write cold emails, LinkedIn messages, and outreach sequences
- Develop campaign messaging and value propositions
- Support content creation for landing pages, ads, and marketing assets
- Continuously test and improve copy based on performance
4. Webinar & Podcast Execution
- Assist in planning and executing webinars and podcast initiatives
- Coordinate with internal teams and external speakers
- Drive pre-event outreach and post-event follow-ups
- Repurpose content into campaigns and outbound messaging
5. Lead Management & Lifecycle Support
- Support lead nurturing and follow-up workflows
- Ensure timely engagement with inbound and outbound leads
- Maintain hygiene of CRM and outreach tools
6. Channel & Audience Research
- Identify potential prospects using LinkedIn, communities, and databases
- Build and segment lists based on ICP criteria
- Explore new channels and opportunities for pipeline generation
7. Reporting & Optimization
- Track key metrics such as emails sent, responses, meetings booked, and conversions
- Share regular updates on campaign performance and learnings
- Continuously improve based on data and feedback
Key Metrics of Success
- Number of qualified meetings booked
- Response and conversion rates across outbound campaigns
- Contribution to pipeline generation
- Campaign execution velocity and quality
Required Skills & Experience
- 2–5 years of experience in B2B SaaS / AdTech / MarTech / Inside Sales / SDR roles
- Hands-on experience with cold email, LinkedIn outreach, and/or calling
- Strong copywriting and communication skills
- Ability to execute campaigns independently with minimal supervision
- High ownership and willingness to experiment
Preferred Qualifications
- Experience in AdTech / publisher ecosystem
- Exposure to webinars, podcasts, or event marketing
- Familiarity with tools like CRM, email automation, and prospecting tools
- Prior experience in outbound or SDR roles
Soft Skills
- Strong execution mindset (bias for action)
- Attention to detail and consistency
- Curiosity and willingness to learn
- Ability to work in a fast-paced startup environment
Why This Role Matters
This role is critical to building a consistent bottom-of-funnel engine by combining marketing execution with outbound sales development. You will directly contribute to pipeline growth and gain exposure to full-funnel marketing.
Compensation
- Competitive salary aligned with early to mid-level SaaS roles
- Performance incentives linked to meetings and pipeline contribution
Location & Flexibility
- Hybrid
- Willingness to work closely with global teams and adapt to campaign timelines
Data Science
Machine Learning (ML)Pls Contact to sairam.akirala
@
kiaraglobalservices.com
798
981 217 8
Location: New Delhi or Remote
Qualifications:
Education: Bachelor’s degree in Business Administration, AI/ML, Data Science, or a related field; MBA preferred.
Experience: Minimum of 5+ years of experience in strategic planning, business development, or operations management, preferably in the AI, IT, or outsourcing industry.
Skills:
- Strong analytical and problem-solving skills.
- Proven ability to craft actionable strategies backed by data-driven insights.
- Excellent communication and stakeholder management abilities.
- Solid leadership experience in managing teams and cross-functional projects.
Technical Knowledge: Understanding of AI, machine learning, and data annotation processes is a strong advantage. Proficiency in tools like Excel, PowerPoint, and data visualization software is required.
Preferred Qualifications:
- Experience in AI-related industries, including data collection, annotation, transcription, or localization.
- Proven track record of driving strategic initiatives that delivered tangible business results.
- Familiarity with global markets and managing offshore teams
Key Responsibilities:
- Strategic Planning
- Market Insights
- Client Growth Strategy
- Operational Optimization
- Performance Tracking
- Revenue and Cost Management
- Innovation Leadership
implementation project with AATP experience.
* Sound knowledge of SD module with MTO and MTS scenario.
*Should be well versed with Inquiries, Quotes, Sales Orders, Sales Return, Consignment Contract,
Scheduling Agreements, Credit Debit Memo requests, Rush Orders Cash Sales, Back Orders etc.
* Shipping Interface handling with 3rd Party and able to Handle EDI/IDOC Processing.
* Proficient with Z development handling.
* Candidate should have hands-on experience on of Sales Processes and SD Sales, Shipping, Billing,
Pricing, Credit Management, Outputs, & Basic Functions. Experience in preparation of functional specs
for development objects.
* Interacting with end-user and taking their inputs for any new requirements.
Selected intern's day-to-day responsibilities include:
1. Contacting potential & existing clients to establish rapport and arrange meetings
2. Conducting research on organizations to find new opportunities
3. Working on increasing the value of current customers while attracting new ones
4. Finding and developing new markets and improving sales
5. Helping the team with various marketing initiatives
6. Assisting the team in developing quotes and proposals for clients
7. Coordinating with the development team to resolve customer issues, give demonstrations, and upsell & cross-sell
React Native
iOS App Development
Android DevelopmentWe are seeking a skilled React Native Developer to join our development team in Noida. As a React Native Developer, you will be responsible for designing, developing, and maintaining high-quality mobile applications using the React Native framework. You will work closely with cross-functional teams to deliver outstanding mobile solutions.
Responsibilities:
- Develop and maintain mobile applications using React Native for iOS and Android platforms.
- Collaborate with designers and backend developers to implement intuitive user interfaces and ensure seamless user experiences.
- Write clean, efficient, and maintainable code, following coding standards and best practices.
- Integrate third-party libraries and APIs to enhance application functionality.
- Conduct thorough testing and debugging to identify and resolve any issues or bugs.
- Stay updated with the latest industry trends, technologies, and best practices in mobile application development.
- Collaborate with backend developers to ensure smooth integration of server-side logic.
- Participate in code reviews and provide constructive feedback to team members.
Requirements:
- 2-5 years of professional experience in mobile application development.
- Strong proficiency in React Native framework and JavaScript.
- Good understanding of mobile app development concepts, including UI/UX design principles and mobile-specific considerations.
- Experience with RESTful APIs and asynchronous programming.
- Familiarity with version control systems, such as Git.
- Knowledge of mobile app performance optimization techniques.
- Strong problem-solving and debugging skills.
- Excellent communication and collaboration abilities.
- Ability to work effectively in a fast-paced and dynamic environment.
- Bachelor's or Master's degree in Computer Science or a related field.
Preferred Skills:
- Have practical experience on deploying an app on "Play store"
• Project Planning and Management
o Take end-to-end ownership of multiple projects / project tracks
o Create and maintain project plans and other related documentation for project
objectives, scope, schedule and delivery milestones
o Lead and participate across all the phases of software engineering, right from
requirements gathering to GO LIVE
o Lead internal team meetings on solution architecture, effort estimation, manpower
planning and resource (software/hardware/licensing) planning
o Manage RIDA (Risks, Impediments, Dependencies, Assumptions) for projects by
developing effective mitigation plans
• Team Management
o Act as the Scrum Master
o Conduct SCRUM ceremonies like Sprint Planning, Daily Standup, Sprint Retrospective
o Set clear objectives for the project and roles/responsibilities for each team member
o Train and mentor the team on their job responsibilities and SCRUM principles
o Make the team accountable for their tasks and help the team in achieving them
o Identify the requirements and come up with a plan for Skill Development for all team
members
• Communication
o Be the Single Point of Contact for the client in terms of day-to-day communication
o Periodically communicate project status to all the stakeholders (internal/external)
• Process Management and Improvement
o Create and document processes across all disciplines of software engineering
o Identify gaps and continuously improve processes within the team
o Encourage team members to contribute towards process improvement
o Develop a culture of quality and efficiency within the team
Must have:
• Minimum 08 years of experience (hands-on as well as leadership) in software / data engineering
across multiple job functions like Business Analysis, Development, Solutioning, QA, DevOps and
Project Management
• Hands-on as well as leadership experience in Big Data Engineering projects
• Experience developing or managing cloud solutions using Azure or other cloud provider
• Demonstrable knowledge on Hadoop, Hive, Spark, NoSQL DBs, SQL, Data Warehousing, ETL/ELT,
DevOps tools
• Strong project management and communication skills
• Strong analytical and problem-solving skills
• Strong systems level critical thinking skills
• Strong collaboration and influencing skills
Good to have:
• Knowledge on PySpark, Azure Data Factory, Azure Data Lake Storage, Synapse Dedicated SQL
Pool, Databricks, PowerBI, Machine Learning, Cloud Infrastructure
• Background in BFSI with focus on core banking
• Willingness to travel
Work Environment
• Customer Office (Mumbai) / Remote Work
Education
• UG: B. Tech - Computers / B. E. – Computers / BCA / B.Sc. Computer Science
Job Description
> Reach out to warm leads on call and schedule product demo.
> Give product demo.
> Understand customer needs and requirements.
> Share product quotation and close the sale
> Maintain relationship with the customers.
> Get customer referrals from existing paid users.
> Provide after-sale support.
> Share weekly and monthly Sales Forecasts of probable conversion.
> Share product feedback to the product management team.
Requirement
> Excellent communication skills
> Prior sales experience is preferred.
> Good Logical and Analytical skills.
Perks.
> Smart and Collaborative team
> Best in the market Incentive Structure.
> Early-Stage start-up experience.
Qualification: Graduate/Post Graduate
Can join us immediately
Job Location: Noida
Number of working days: 6 Days
Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.
- Planning, monitoring and updating the ongoing company presence on social media
- Launching optimized online advertisements to increase company and brand awareness
- Being actively involved in SEO efforts (keyword, image optimization, etc.)
- Preparing online newsletters and promotional emails and organizing their distribution through various channels
- Measuring the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, SEM Rush etc.)
- Acquiring insights into online marketing trends and keep strategies up-to-date.
- Maintaining partnerships with media agencies and vendors
What you need to have:
- Experience 0 to 1 year
- Understanding of digital marketing concepts
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- The right candidate will have excellent English communication skills and presentation skills.
- Excellent communication and interpersonal skills
- Passion for all things marketing and technology
- Must have a passion for writing
- BSc/ BA/ BMM in marketing or relevant field
- Benefits: Being part of a startup thats turning out to be a game-changer
- Generate revenue by pitching prospects and converting them to sales.
- Meet and exceed pipeline contribution goals
- Respond quickly to assigned leads
- Willingness to be measured by weekly and monthly metrics.
- Use and become an expert on the Customer Relationship Management (CRM) system.
- Fully Responsible for meeting targets as assigned Periodically
- Comfortable with cold calling
- Experience from Event Industry and Artist Management space is a must
- Brilliant Negotiations Skills
- Good Communication Skills, Smart Worker
- Flexible, Able To Shift Priorities To Accommodate Changing Demands
- The ability to break the ice, and engage in extensive networking & socializing at various platforms
- Experience in working on CRM (eg- PipeDrive, Salesforce, Zoho) would be a plus
React.jsPermanent Work From Home option also available
Requirement-
-
Strong understanding of HTML, CSS, CSS preprocessors, JavaScript, Object-oriented programming (OOPS), Design patterns, Web principles, and UI Libraries like Bootstrap.
-
Strong skills in JavaScript frameworks and libraries (React).
-
Understanding of UX research and design processes.
-
Expert in REST web services.
-
Understanding of providing optimum web performance.
-
Experience using repositories, build & deploy tools like git and Jenkins.
-
Experienced with modern JavaScript coding, testing, debugging, and automation techniques
-
Experience in unit test formation and understanding of jest enzyme and snapshot testing.
-
Experience with popular React.js workflows (such as Flux or Redux)
-
Demonstrable experience with React State management - Redux-Saga and popular React.js workflows
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Experience with data structure libraries (e.g., Immutable.js)
-
Experience with common front-end development tools such as Babel, Webpack, NPM, etc.
-
Excellent knowledge of React hooks.
PHP
Python
Ruby on Rails (ROR)
NodeJS (Node.js)
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