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Performance Marketing Manager (PPC)

Location: Mohali, Phase 8B (On-site)

Experience: 4+ Years

About the Role

75WAY Technologies Pvt. Ltd. is looking for an experienced Performance Marketing Manager (PPC) to drive lead generation and digital growth for our in-house IT services website. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid marketing campaigns for an IT software development company, with a strong focus on generating high-quality B2B leads.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
• Manage performance marketing campaigns for the company's in-house website to generate qualified IT service leads.
• Develop strategies to increase website traffic, lead conversions, and return on ad spend (ROAS).
• Conduct keyword research, competitor analysis, and audience targeting for IT services.
• Optimize campaign performance through A/B testing of ads, landing pages, and bidding strategies.
• Monitor and improve key metrics such as CPC, CTR, CPA, Conversion Rate, and ROAS.
• Collaborate with the SEO, Content, Design, and Development teams to improve campaign effectiveness.
• Create and manage remarketing and retargeting campaigns.
• Prepare weekly and monthly performance reports with actionable insights.
• Manage advertising budgets efficiently to maximize campaign performance.
• Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.

Position: Area Sales Executive/Manager (Designation will be based on the candidate’s last held position. If the candidate’s previous role was Senior or Manager level, they will be offered the Manager designation; otherwise, the Executive designation will be offered.)

Compensation Details:

• Fixed Monthly CTC up to ₹50K (Only PT and other mandatory deductions as per government norms) + Attractive Monthly Incentives & TA.

Open Locations & Coverage Areas:

• Mumbai: Candidate must be open to covering the entire Maharashtra region as needed. The selected candidates will report to the NSM.

• Lucknow: Candidate must be open to covering the entire UP region as needed. The selected candidates will report to the RSM.

Role Description:

We are looking for a dynamic and results-driven Area Sales Executive/Manager to join our team. The role involves promoting and selling medical devices in the assigned region. This is a full-time position with some flexibility for remote work. The selected candidate will be responsible for developing and executing sales strategies to drive revenue growth and expand market share.

Key Responsibilities:

• Drive sales growth for microscopes within the assigned region.

• Identify and explore new business opportunities in Pathology Labs, Diagnostic Centers, Hospitals, Medical Colleges, Universities, Agricultural Labs, FSL, and Industrial sectors.

• Approach and promote our products to both government and private sector institutions.

• Arrange and attend appointments with doctors, either through pre-scheduled meetings or regular outreach.

• Provide product demonstrations, training, and technical support to customers. • Achieve monthly, quarterly, and yearly sales targets for volume growth and productivity.

• Implement sales and marketing strategies as assigned by the Regional Sales Manager (RSM) or National Sales Manager (NSM).

• Ensure daily reporting and provide feedback on customer interactions. • Manage area sales, collect outstanding payments, address customer complaints, and conduct visits to hospitals and doctors.

• Analyze regional market potential, track sales performance, and maintain strong customer relationships.

• Engage with customers daily, weekly, or monthly as required.

• Learn product functionalities and effectively troubleshoot issues.

• Prepare and submit weekly reports to management.

• Complete task assigned by the reporting manager

Qualifications & Skills Required:

• Bachelor’s or Master’s degree in any relevant field.

• 1.5 to 3 years of experience in sales or business development, preferably in medical devices, microscopes, scientific instruments, or laboratory products.

• Strong sales acumen with high energy levels.

• Excellent business awareness and market orientation skills.

• Strong communication and interpersonal skills.

• Ability to work independently and collaboratively in a team environment.

• Strong organizational and problem-solving skills.

• Adaptability to a fast-paced work environment. 

We are looking for a highly skilled and motivated .NET Developer to join our team immediately. As a .NET Developer, you will be responsible for developing, customizing, and maintaining software solutions that align with our vision of creating transformative justice technologies. You will work closely with product managers, designers, and other developers to deliver robust and scalable applications.

Key Responsibilities

• Develop, test, and maintain efficient, reusable, and reliable code using .NET Core and .NET Framework technologies.

• Design and implement scalable APIs, web services, and applications.

• Collaborate with cross-functional teams to define, design, and ship new features.

• Troubleshoot, debug, and upgrade existing software.

• Write clean, scalable code following best coding practices.

• Participate in code reviews to maintain code quality standards.

• Ensure the performance, quality, and responsiveness of applications.

• Stay updated with the latest industry trends and technologies relevant to .NET development.

• Support continuous improvement by investigating alternatives and technologies to drive innovation.

• Create technical documentation for reference and reporting.

Key Skills and Qualifications

• Bachelor’s Degree in Computer Science, Information Technology, or a related field.

• 2–5 years of proven experience as a .NET Developer (Immediate Joiners Preferred).

• Strong proficiency in C#, ASP.NET Core, ASP.NET MVC, and Entity Framework.

• Experience with front-end technologies such as HTML5, CSS3, JavaScript, jQuery, and preferably Angular or React.

• Proficiency in RESTful APIs and Microservices architecture.

• Experience with MS SQL Server, including writing complex queries, stored procedures, and performance tuning.

• Familiarity with Azure, AWS, or other cloud services is a plus.

• Solid understanding of object-oriented programming (OOP).

• Knowledge of Agile/Scrum development methodologies.

• Strong problem-solving skills and attention to detail.

• Excellent communication and interpersonal skills.

We are seeking an experienced Lead Full Stack Developer with a strong background in the MERN stack and serverless technologies. The ideal candidate will have a minimum of 6 years of experience in software development, with significant expertise in both relational (RDBMS) and NoSQL databases. You will lead a team in designing and developing scalable, high-quality solutions while ensuring best practices are followed throughout the development lifecycle.

Responsibilities:

• Develop and maintain scalable backend services using Node.js and serverless technologies such as AWS Lambda, Google Cloud Functions, or Azure Functions.
• Architect and implement front-end solutions using React.js, ensuring seamless integration with backend services.
• Design, implement, and optimise both relational (PostgreSQL, MySQL) and NoSQL (MongoDB) databases.
• Translate business requirements into robust, efficient technical solutions.
• Conduct code reviews to maintain high standards of code quality, performance, and maintainability.
• Stay updated with the latest trends and advancements in the MERN stack, serverless architectures, and cloud platforms.
• Lead and mentor a team of developers, providing technical guidance and fostering a collaborative environment.
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Requirements:

• Minimum of 6 years of professional experience in software development, with at least 6 years specifically in the MERN stack.
• Proven leadership experience in managing and mentoring development teams.
• Proficiency in Node.js, Express.js, React.js, and MongoDB.
• Hands-on experience with serverless architectures, including AWS Lambda, Google Cloud Functions, or Azure Functions.
• Strong understanding of RDBMS (PostgreSQL, MySQL) and NoSQL databases (MongoDB).
• Solid understanding of RESTful APIs, microservices architecture, and cloud platforms.
• Excellent problem-solving, debugging, and collaboration

Additional Skills:

• Experience with GraphQL, Docker, and Kubernetes is a plus.
• Contributions to open-source projects are highly valued.
• Understanding of DevOps practices and CI/CD pipelines.

Roles and Responsibilities
1. Ability to work on diverse backend stack such as Node JS, Java, Express JS
2. Ability to work on diverse frontend stack such as React JS, Angular 6/7/8/9, HTML5, CSS3

3. Ability to deliver quick POC’s using cutting edge technologies.

4. Preparing reports, manuals and other documentation on the status, operation and maintenance of software.

5. Design, develop, and unit test applications in accordance with established standards

6. Developing, refining, and tuning integrations between applications. Analysing and resolving technical and application problems.

7. Ability to debug application.

8. Should have complete knowledge on developing RESTful Services.

9. Should be able to also work in agile development methodology.
10. Work with designated JavaScript framework to design, develop, and debug web applications
11. Can work on Angular and Integrate backend services
12. Work with the team to manage, optimize, and customize multiple web applications
13. Manage end to end module lifecycle management of the product
14. Push and pull codes via Git repository

Competency Requirements

1. Experience in NodeJS, Java and development using AngularJS / ReactJS
2. Experience in front end frameworks such as Angular.js, React.js, Bootstrap, Foundation etc
3. Experience in client/server application development
4. Knowledge of agile development methodologies
5. Knowledge of unit testing theory
6. Knowledge of AWS cloud
7. Experience in Java, Python and Go will be added advantage

MUST have skills (not just a class room training experience please) –

1. Hands on experience on Postman/ SOAP UI/ REST ASSURED/JUnit framework for API testing
2. Hands on experience on GIT, JIRA, Jenkins
3. Good Understanding of REST API types (GET, PUT, POST, DELETE) an it’s working
4. Good understanding of HTTP, JSON protocol and syntax
5. Good understanding of Message Schema, RAML, Message Request-Response mechanism
6. Working experience in Agile methodology.
7. Strong written and verbal communication skills (English).
8. The candidate should be good with communication as he/she will be interacting with global teams very often.

GOOD to have –

1. Understanding of STUB/Service virtualization
2. Understanding of any API testing tools like –Rest Client, Anypoint etc.
3. Been able to understand Retail Banking functions/requirements.

Key Activities

• Primary responsibility for test automation within Agile delivery streams
• Experience with building test automation frameworks and Continued Integration
  • Some amount of manual exploratory testing
  • Test preparation, test design, execution and reporting
  • Defect management lifecycle exposure (using Jira) from defect reporting to tracking to closure
  • Writing test plans and test completion reports
  • Active in Agile meetings when required for planning, retrospectives