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Job Description for Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Company: Mydbops

Location: Bengaluru

About Mydbops

Mydbops is a leading database consulting and managed services company specialising in open-source database technologies. With a team of 120+ certified professionals, we support over 800+ clients globally across 3,000+ database instances. We're also an AWS Advanced Consulting Partner, delivering high-impact, cost-efficient database solutions at scale.

Role Summary:

We're looking for a data-driven Digital Marketing Executive who can execute B2B campaigns, create compelling content, and most importantly—track, analyze, and optimize marketing performance with strong analytical rigor. This role requires someone who can bridge technical database services marketing with measurable ROI-focused campaign execution.

Key Responsibilities

• Campaign Management & Execution
• Plan, execute, and optimize Google Ads, LinkedIn Ads, and Meta campaigns for B2B database services
• Manage end-to-end campaign workflows including audience targeting, ad creative, budget allocation, and performance tracking
• Develop and execute lead generation strategies targeting CTOs, IT Managers, and DevOps teams

Analytics & Data-Driven Decision Making (Critical Requirement)

• Set up and maintain Google Analytics 4, Google Tag Manager, and conversion tracking systems
• Build comprehensive campaign performance dashboards with actionable insights
• Analyze campaign data to identify trends, optimize spend, and improve conversion rates
• Provide weekly/monthly performance reports with clear recommendations
• Track full-funnel metrics: impressions, CTR, CPC, conversions, lead quality, and ROI
• Conduct A/B testing and implement data-backed improvements

Content & Creative Development

• Create social media graphics, ad creatives, and marketing collateral using Canva or similar tools
• Collaborate with technical teams to translate complex database concepts into compelling marketing messages
• Design infographics and explainer visuals for technical blog posts and LinkedIn content

Technical Collaboration

• Work closely with DBAs and technical staff to understand product offerings and client pain points
• Develop technically accurate marketing content for database optimization, migration, and managed services
• Stay updated on database industry trends and competitive landscape

AI & Automation

• Leverage AI tools and LLMs for content generation, campaign optimization, and workflow automation
• Explore and implement marketing automation tools to improve efficiency

Must-Have Skills

Analytics & Tools (Non-negotiable)

• Strong proficiency in Google Analytics (GA4), Google Tag Manager, and Google Search Console
• Experience setting up conversion tracking, UTM parameters, and attribution models
• Ability to analyze data and extract actionable insights
• Excel/Google Sheets proficiency for data analysis and reporting

Campaign Management

• 0-1 years managing Google Ads and LinkedIn Ads campaigns with proven ROI
• Experience with B2B lead generation and marketing funnel optimization

Design & Content

• Proficiency in Canva, Figma, or Adobe Creative Suite
• Strong copywriting skills for technical B2B audiences
• Experience creating social media content and ad creatives

Technical Aptitude

• Ability to quickly learn and understand technical products (databases, cloud services, SaaS)
• Familiarity with WordPress/Webflow, hosting platforms, and web technologies
• Comfortable working with technical teams and translating technical concepts
• 
  

Nice-to-Have Skills

• Experience marketing SaaS, cloud, or database products
• Knowledge of marketing automation platforms (HubSpot, Marketo, Salesforce)
• Certification in Google Analytics, Google Ads, or digital marketing
• Experience with AI-powered marketing tools and LLM applications
• Understanding of SQL or database concepts
• 
  

Job Details:

• Job Type: Full-time opportunity 
• Work time: General Shift
• Mode of Employment - Work From Office (Bengaluru)
• Experience - 0-1 year

A BIT ABOUT US:

Appknox is a leading mobile application security company, trusted by Fortune 500 enterprises and consistently recognized by Gartner and G2. Headquartered in Singapore with a strong presence in Bengaluru, we enable organizations to secure their mobile applications through fast, scalable, and high-quality security testing solutions.

Today, Appknox partners with 300+ global customers across APAC, the Middle East, the US, and India, helping some of the world’s most recognized brands build and scale secure digital products. We are a profitable, high-growth SaaS company operating at the intersection of cybersecurity and modern application development. As mobile and digital ecosystems continue to expand, the need for robust application security is only accelerating - placing Appknox in a strong position for continued growth.

Our culture is built on ownership, speed, and collaboration. We value people who are proactive, curious, and driven to create impact. At Appknox, you’ll get the opportunity to work closely with experienced leaders, contribute meaningfully to business growth, and be part of a team that is shaping the future of mobile security.

Role Overview:

We are looking for a high-performing Sales Development Representative (SDR) to drive the outbound pipeline across the APAC region (ANZ, SEA, India, and emerging APAC markets). This role is focused on outbound-led pipeline generation for mid-market and enterprise customers, particularly in industries like BFSI, fintech, SaaS, e-commerce, and digital platforms.

You will work closely with the regional sales team to open new accounts, engage senior stakeholders, and convert early-stage conversations into qualified opportunities. This is a hands-on, high-ownership role suited for someone who understands APAC market nuances, is comfortable with early-morning alignment, and thrives in outbound sales environments.

Key Responsibilities:

• Own outbound pipeline generation across assigned APAC regions
• Prospect into defined ICPs including CISOs, Heads of Application Security, DevSecOps leaders, and Engineering stakeholders
• Execute multi-channel outreach (cold calling, email, LinkedIn, account-based prospecting) with strong personalization
• Leverage modern sales and AI tools to improve research, targeting, and outreach efficiency
• Qualify prospects using structured frameworks (e.g. MEDDPICC / BANT) based on use case, urgency, and stakeholder alignment
• Book qualified meetings and ensure clear, context-rich handoff to Account Executives
• Tailor messaging based on market, industry, and regulatory context across APAC
• Maintain accurate CRM hygiene and track activity, pipeline, and conversion metrics
• Collaborate with Sales and Marketing to continuously refine messaging, ICP, and outbound strategies

What We’re Looking For:

• 2-3 years of experience in SDR/BDR roles within B2B SaaS / IT Sales
• Experience targeting APAC markets (ANZ or SEA) preferred
• Strong cold calling, outbound prospecting, and account research skills
• Ability to engage and build credibility with technical and security stakeholders
• Excellent communication skills with the ability to simplify complex technical concepts into business value
• Hands-on experience with CRM tools (HubSpot, Salesforce, etc.) and sales engagement platforms
• Proficiency in leveraging modern sales and AI tools (e.g., Apollo, LinkedIn Sales Navigator, Outreach, ChatGPT, Claude) to enhance research, improve targeting, scale personalized outreach, and drive productivity and conversion outcomes
• High ownership, resilience, and a results-driven approach

Nice to Have:

• Experience in cybersecurity, DevSecOps, or developer-focused SaaS products
• Exposure to multi-region outbound sales environments

Growth & Opportunity

High-performing SDRs will have a clear path to progress into:

• Senior SDR / Team Lead roles
• Account Executive (closing roles) as APAC business scales

Interview Process:

• Round 0: Profile Evaluation - TA
• Round 1: Interview with Regional AE
• Round 2: Assignment/Roleplay
• Round 3: Interview with Regional Head
• Round 4: HR Discussion / Final HR Round

Compensation:

Competitive base salary plus performance-based commission tied to pipeline and revenue generated.

Why Join Appknox?

• Global Exposure: Work with enterprise customers across APAC and global markets, gaining firsthand experience in international sales and market dynamics
• High Impact Role: Play a direct role in building pipeline and driving revenue in a fast-scaling business
• Early Finisher: Master the APAC time zone and reclaim your evenings 
• Learning & Growth: Continuous learning through hands-on experience, mentorship, and exposure to cybersecurity and enterprise sales
• Ownership & Culture: Fast-paced, high-ownership environment with a strong focus on outcomes, collaboration, and transparency
• Compensation & Benefits: Competitive salary with performance-based incentives, comprehensive medical insurance, and wellness support for you and your family
• Career Progression: Clear path to grow into senior SDR and Account Executive roles as the business scales

Ready to secure the future of mobile apps? If you’re a driven SDR with a passion for sales and technology, we want you on our team. Apply today to help Appknox continue making mobile apps a safer place for businesses and users around the globe.

Job Description: Python-Azure AI Developer

Experience: 5+ years

Locations: Bangalore | Pune | Chennai | Jaipur | Hyderabad | Gurgaon | Bhopal

Mandatory Skills:

• Python: Expert-level proficiency with FastAPI/Flask
• Azure Services: Hands-on experience integrating Azure cloud services
• Databases: PostgreSQL, Redis
• AI Expertise: Exposure to Agentic AI technologies, frameworks, or SDKs with strong conceptual understanding

Good to Have:

• Workflow automation tools (n8n or similar)
• Experience with LangChain, AutoGen, or other AI agent frameworks
• Azure OpenAI Service knowledge

Key Responsibilities:

• Develop AI-powered applications using Python and Azure
• Build RESTful APIs with FastAPI/Flask
• Integrate Azure services for AI/ML workloads
• Implement agentic AI solutions
• Database optimization and management
• Workflow automation implementation

Role: .Net Developer

Experience Level: 4 to 9 Years

Work location: Mumbai, Bangalore, Trivandrum (Hybrid)

Key Responsibilities:

● Develop and maintain scalable .NET microservices for diverse client projects

● Implement robust Web APIs with proper error handling, validation, and security

● Write comprehensive unit and integration tests ensuring high code quality

● Design portable, efficient solutions deployable across different client environments

● Collaborate with cross-functional teams and client stakeholders

● Optimize application performance and implement caching strategies

● Implement security best practices for enterprise applications

● Participate in code reviews and maintain coding standards

● Support deployment and troubleshooting in client environments

Must have skills:

Core Technical Expertise:

● .NET Framework/Core: 4+ years of production experience with .NET Core 3.1+ / .NET 5+ and C# 8+

● Frameworks: Strong hands-on experience with ASP.NET Core Web API, Entity Framework Core

● REST API Development: Proven experience designing and implementing RESTful web services, middleware

implementation

● Design Patterns: Solid understanding and implementation of SOLID principles, Dependency Injection, Repository

pattern

● Testing: Experience with unit testing (xUnit, NUnit, MSTest), mocking frameworks (Moq), integration testing

Microservices & Deployment:

● Containerization: Hands-on Docker experience for packaging and deploying .NET applications

● Microservices Architecture: Understanding of service decomposition, inter-service communication, distributed

systems

● Abstraction & Portability: Configuration management (appsettings.json, IConfiguration), environment-agnostic design

● Package Management: NuGet package management, understanding of project dependencies

Good to have have skills:

Advanced Technical:

● Advanced Frameworks: .NET 6/7/8, Minimal APIs, gRPC, SignalR for real-time communication

● ORM & Database: Advanced Entity Framework Core, Dapper, database migrations

● Orchestration: Kubernetes, Docker

● Cloud Platforms: Azure (App Service, Functions, Service Bus), Alibaba, or GCP services

● Message Brokers: Azure Service Bus, RabbitMQ, Apache Kafka

● Databases: Both SQL (PostgreSQL, MySQL) and NoSQL (MongoDB, Cassandra)

● API Gateway: Azure API Management, Kong API Gateway

Development & Operations:

● CI/CD pipelines (Azure DevOps, Jenkins, GitHub Actions)

● Monitoring & Observability (Application Insights, Serilog, Prometheus)

● Security best practices (HTTPS, CORS, input validation, secure coding)

● Background Services (Hosted Services, Hangfire, Quartz.NET)

Around 4 years of experience in creating and implementing Web-based applications using

C#, ASP.net, Web API, MVC, Micro Services, JavaScript and SQL Server.

Familiarity or exposure to CI / CD, Dev Ops such as Dockers, containers, Azure, Pipeline is

highly recommended

Ability to work in an Agile, fast-paced environment, and learn rapidly.

Bachelor degree in computer science, computer engineering or similar.

Familiar with object-oriented development, design patterns and specifically in .NET

Framework (C#) with a strong background in web-based development and service-oriented

Architecture.

Expert in HTML, CSS, JavaScript, JQuery, JSON.

Writing clean, readable, and easily maintainable code.

Must have knowledge of project/task management tools like Jira,

Familiarity with Version Control like Bitbucket, Git etc.

Understanding of UI, cross-browser compatibility and web standards.

Build features and applications with responsive design

Good English communication skills, written and spoken.

Able to work with minimum supervision as well as perform under pressure and meet

Deadlines.

• Must have experience in either of JavaScript frameworks: Angular (Preferred) / ReactJS/Node.
• Must have experience in either of backend software development in NODE Js or [J2EE, Spring Boot, Spring core, JPA]
• Must have experience in designing/implementing Hibernate/ORM, Restful web services, Micro Services using Java or Node Js
• Knowledge with relational/ NoSQL databases (e.g., Oracle, MySQL, MongoDB)
• Knowledge with versioning (Git or SVN) /build tools (Maven/Ant/Gradle/Junit), Unit testing & code coverage tools is desired
• Knowledge of App / Web servers (NGINX / Tomcat / Jboss Wildfly)
• Understands the process of new application development and has the ability to apply these concepts with minimal mentoring and supervision.
• Advanced knowledge experience using any of IDE (e.g., Eclipse, SonarQube, STS, VS Code)
• Knowledge on Cloud platform, technologies & deployments is an added advantage
• Resolves technical issues through debugging, research, and
• Must have experience with Agile tools

• Good knowledge in product development domains
• Knowledge in Finance and Insurance domain preferred
• Maintain quality and ensure responsiveness of
• Complete application development by coordinating requirements, schedules, and activities contributing to team meetings;
• Troubleshooting development and production problems across multiple environments and operating platforms.
• Collaborate with the rest of the engineering team to design and launch new features
• Understanding and implementation of security and data
• Ensure designs are in compliance with specifications and standards and best industry
• Usage of Process tools – JIRA, TFS, HP QC or any other agile tools, also knowledge of CMM Level 3 development process.
• Self-motivated & working independently with minimal
• Maintain code integrity and
• Experience working with graphic designers and converting designs to visual
• Follow the coding standards for java/node and angular

• Usage of troubleshooting tools like J Profiler, J Meter or application performance tuning
• Exposure to Non-web-based developments, for both mobile and
• Development experience using Docker, Kubernetes, Containerization etc in AWS or other cloud platforms
• Willing to take up proof of concepts and showcase the technical capability
• Usage of design tools Visio or draw io

• Proven software development experience and Android skills development
• Proven working experience in Android app development and
• Have published at least one original Android app
• Experience with Android SDK
• Experience working with remote data via REST and JSON
• Experience with third-party libraries and APIs
• Working knowledge of the general mobile landscape, architectures, trends, and emerging technologies
• Solid understanding of the full mobile development life cycle

Postgress developer cum database architect

5-7 years experience

Knowledge and experience, specifically PostGre

-           SQL

-           Query Optimization / Optimization strategies (in PostGre)

-           AWS - RDS Relational Databse Service

-           Optional: AWS – RDS API / PostGre API