11+ Appsflyer Jobs in Delhi, NCR and Gurgaon | Appsflyer Job openings in Delhi, NCR and Gurgaon

Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy

Criteria:

• Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
• Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
• Understanding of lifecycle communication, retention strategies, and user segmentation.
• Strong understanding of user behavior, adoption funnels, and product-led growth.
• Hands-on experience in CRM and in-app communication campaigns.
• Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
• Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
• Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.

Description

Key Responsibilities

1. Drive Feature & Product Adoption

• Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.

2. Convert User Insights into Messaging

• Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.

3. Plan & Execute Cross-Channel Campaigns

• Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.

4. Measure & Optimize Performance

• Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.

5. Collaborate with Cross-Functional Teams

• Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.

Key Expected Outcomes

• Demonstrable growth in feature and overall product adoption across the platform.
• Smooth and timely GTM execution for new feature launches.
• Clear, consistent product communication across all channels and user segments.
• Data-backed continuous improvement informed by user feedback and performance insights.
• Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.

Must-Have Requirements

• 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
• Strong understanding of user behavior, adoption funnels, and product usage patterns.
• Hands-on experience executing CRM and in-app communication campaigns.
• Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
• Excellent communication and stakeholder management skills.
• Strong written and verbal communication, with clarity in user-facing messaging.
• Ownership mindset with end-to-end accountability for campaign planning and execution.
• Understanding of digital platforms and OTT ecosystems.

Should-Have Requirements

• Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
• Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
• Exposure to A/B testing and experimentation frameworks.
• Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
• Understanding of lifecycle communication and retention-focused strategies.
• Ability to review or create campaign creatives with strong narrative alignment.
• Curiosity and storytelling capability to translate product features into user benefits.

Good-to-Have Requirements

• Prior experience in driving feature adoption or contributing to product-led growth initiatives.
• Experience working in high-growth, data-driven startup environments.
• Familiarity with marketing automation and experimentation tools.
• A creative eye for content, communication, and user experience design.

Success Metrics

• Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
• Feature Retention Rate: Repeat usage of adopted features.
• Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
• Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
• User Awareness: Improvement in survey scores or reduction in support queries.
• Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
• Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

Key Responsibilities

• Lead and mentor a team of mobile QA engineers across multiple projects.
• Define test strategy, test plans, and test cases for Android and iOS applications.
• Develop and maintain mobile automation frameworks using Appium and Java.
• Execute manual and automated testing for native, hybrid, and mobile web applications.
• Perform functional, regression, integration, API, and end-to-end testing.
• Collaborate with developers, product owners, business analysts, and stakeholders to ensure quality throughout the SDLC.
• Analyze defects, perform root cause analysis, and work closely with development teams for timely resolution.
• Review test artifacts, monitor test execution, and ensure quality standards are met before releases.
• Drive automation adoption and continuously improve QA processes and best practices.
• Participate in sprint planning, backlog grooming, daily stand-ups, and release planning.
• Prepare test reports, quality metrics, and provide regular project status updates to stakeholders.

Required Skills

• 5-10 years of experience in Software Testing with strong expertise in Mobile Testing.
• Hands-on experience in Appium, Java, and mobile automation frameworks.
• Strong experience in testing Android and iOS applications.
• Experience in API Testing using Postman or REST Assured.
• Knowledge of Selenium, TestNG, SQL, Git, Jenkins, and Jira.
• Experience with cloud device platforms such as BrowserStack or Sauce Labs.
• Good understanding of Agile/Scrum methodologies and CI/CD pipelines.
• Strong analytical, troubleshooting, communication, and leadership skills.

Good to Have

• Experience with Cucumber (BDD).
• Knowledge of Espresso and XCUITest.
• Performance testing using JMeter.
• Experience with Flutter or React Native application testing.
• Exposure to mobile security and accessibility testing.

Hiring Female Talent Acquisition Executive

Immediate Joiner

Job Location : 2nd Floor, A-128, A Block, Sector 63, Noida, Uttar Pradesh 201309,Neareat Sec 62 Metro Station

Working Days - Monday to Friday (10 am to 7 pm)

Work Experience : 2-4 years

Salary : Fixed plus incentives

Qualification: MBA (HR)

Good communication skills

Roles and Responsibilities :

• Experience in sourcing candidates for various roles (e.g., SEO Manager, SEO Project Manager, IT PM, Content Writer, ).
• Well aware with Naukri,Linkedin and other job portals.
• Coordination with the candidate till the date of joining.
• Proven ability to manage multiple recruiting priorities in a fast-paced environment.
• Screen resumes, conduct initial phone interviews, and coordinate in-person or virtual interviews with hiring teams.
• Manage the full recruitment cycle, from job posting creation to candidate sourcing, interviews, offer negotiation

Who Are We

A research-oriented company with expertise in computer vision and artificial intelligence, at its core, Orbo is a comprehensive platform of AI-based visual enhancement stack. This way, companies can find a suitable product as per their need where deep learning powered technology can automatically improve their Imagery.

ORBO's solutions are helping BFSI, beauty and personal care digital transformation and Ecommerce image retouching industries in multiple ways.

WHY US

• Join top AI company
• Grow with your best companions
• Continuous pursuit of excellence, equality, respect
• Competitive compensation and benefits

You'll be a part of the core team and will be working directly with the founders in building and iterating upon the core products that make cameras intelligent and images more informative.

To learn more about how we work, please check out

https://www.orbo.ai/">https://www.orbo.ai/.

We are looking for a qualified Backend Developer to design and code functional programs and applications. You will work as part of a team and individually with little supervision.

A great Application Developer has excellent knowledge of Javascript. 

They must be familiar with a variety of operating systems and platforms. The ideal candidate will also have an analytical mindset and a keen eye for detail.

The goal is to write “clean” and flawless code to produce fully functional software applications according to requirements.

Experience: 2 years and more

CTC: Upto 18 LPA

Skills Required

• 2+ years of web application development experience using Javascript
• Experience in Node.js, and Express.js/loopback.js
• Deep understanding of RESTful APIs
• Data modelling experience in both relational and NoSQL databases(MongoDB preferred).
• Experience deploying and maintaining a micro-service architecture
• Experience with Microsoft Azure
• Experience with server-less infrastructure paradigms (AWS Lambda, etc).
• Experience building a scalable product is a bonus!

Knowledge/Qualifications/ Competency

• Any Graduate – Any Specialization with 3+ yrs of relevant strong object-oriented JavaScript & MVC with analytical/logical thinking & problem solving skills (Object Oriented JS, JQUERY, NodeJS)

Responsibilities

• You will write reusable, testable, and efficient code
• You will look to optimise applications for performance and scalability.
• You will be building secured backend API's to be consumed by multiple applications (e.g. web and mobile)
• You will constantly be collaborating with a team member and help colleagues
• You will make architectural decisions
• You will use every possible opportunity to share your own professional experience with your team members

Our perfect candidate is someone that:

• is proactive and an independent problem solver
• is a constant learner. We are a fast growing start-up. We want you to grow with us!
• is a team player and good communicator

What We Offer:

• You will have fun working with a fast-paced team on a product that can impact the business model of E-commerce and BFSI industries. As the team is small, you will easily be able to see a direct impact of what you build on our customers (Trust us - it is extremely fulfilling!)
• You will be in charge of what you build and be an integral part of the product development process
• Technical and financial growth!

About the Company

Insight Alpha provides its clients access to a network of frontline industry experts that help them get critical information they need to be successful. We help thousands of our clients get answers to their most critical questions, without leaving their desks. Having built a strong network of senior industry experts and key decision makers globally across a span of 80 countries, there is always a need for relevant and authentic knowledge at the right place, right time, in the right way to the right person.

About the Role 

The role with IA is an exciting position with opportunities to work closely with business and investment leaders that are driving the industry throughout the world. Providing knowledge on large-scale issues down to the most niche and esoteric, our experts range from domestic and international policy specialists to economic advisors, business leaders to academics. Through our systems, clients connect toa network of top-tier professionals, whose insights can help move clients' best ideas towards their best outcomes. 

As a Research Associate, you will draw from a broad pool of experts including premier thought-leaders from around the world and recruit the most relevant experts for our clients' research projects. You will be expected to monitor industry news, identify market trends, and establish valuable professional relationships with senior-level industry professionals. 

Responsibilities

• As a Research Associate, you will focus on identifying and reaching out to topprofessionals who can provide industry insight and knowledge to our clients. 

• You will elucidate the mission and business model of Insight Alpha to industry professionals and recruit them for Association of Industry Leaders (AIL). 

• Thrive in a fast-paced environment, multitasking between various projects. 

• Grow the India/ Global Expert Network by recruiting key opinion leaders on a strategic/tactical mode, using recruiting campaigns, leveraging industry and professional lists, trade and business associations, referrals and other relationships. 

• Co-ordinate with client-facing Research Managers /Analysts/ Project leaders to gauge clients' needs and fulfill time-sensitive research requests for our clients by analyzing client inquiries. 

Requirements

• The successful candidate should have 0-1 year of experience in primary executive research or knowledge management.

• Post Graduate Degree/Graduate Degree required.

• Excellent communication and interaction skills, including demonstrated oral, written and presentation abilities in a business-focused setting using a variety of communication channels (telephone, e-mail, in-person, etc.).

• Good command over English language.

• Successful track record of working in a team environment. 

• Ability to multi-task and prioritize effectively, while ensuring a high level of accuracy andattention to detail.

• Leadership qualities, positive energy, and the ability to adapt to change in a fast-paced environment.

• Curious by nature; proactive and self-motivated.

• Ability to work effectively independently and/or collaboratively in a team.

We seek bright, positive and flexible people who also:

• Act with the highest integrity and professionalism in all their endeavors. 

• Utilize superior analytical and problem-solving skills. 

• Think creatively and focus on opportunities for growth, and lead others to do the same. 

• Express a strong desire to work in a team. 

• Respond effectively to management direction and clients’ needs. 

• Demonstrate the ability and initiative to handle increasing responsibility over time.

Company Introduction –

• Information Security & Data Analytics Series A funded company.
• Working in cutting edge technologies - Using AI for predictive intelligence and Facial Biometrics.
• Among Top 5 Cyber excellence companies globally (Holger Schulze awards)
• Bronze award for best startup of the year (Indian Express IT awards), only cyber Security Company in top 3.
• More than 100+ clients in India.

Job Description:-

Job Title: Python Developer

Key Requirements:-

• Mine data from structured and unstructured data sources.
• Extract data (text, images, and videos) from multiple documents in different formats.
• Extract information and intelligence from data.
• Extract data based on regular expressions.
• Collect data from structured RDBMS databases.
• Work closely with Project/Business/Research teams to provide mined data/intelligence for analysis.
• Should have strong exposure to core python skills like multiprocessing, multithreading, file handling, data structure like JSON, Data frames, and User Defined Data structure.
• Should have excellent knowledge of classes, file handling, memory manipulations.
• Strong Knowledge in Python.
• Strong exposure to frond end languages like CSS, JavaScript, Ajax etc.
• Should have exposure to requests, Frontera, scarpy-cluster, elastic-search, distributed computing tools like Kafka, Hbase, Redis, Zookeeper, restAPI.
• Should be familiar with *nix development environment.
• Knowledge of Django will be added advantage.
• Excellent knowledge on Web Crawling/Web scraping.
• Should have used scraping modules like Selenium, Scrapy, and Beautiful soup.
• Experience with text processing.
• Basics of databases. Good troubleshooting and debugging skills.

 
Education

   B.Tech, MCA, Computer Engineering