2+ Go-to-market strategy Jobs in Pune | Go-to-market strategy Job openings in Pune

About AppMaker (by StarApps)

We don’t just build apps; we build massive revenue channels for the world's most exciting brands.

AppMaker is a top-tier, zero-code mobile app builder for Shopify merchants. We empower brands to create stunning, high-performance native iOS and Android apps that drive real growth. We are the trusted engine behind the mobile commerce success of industry leaders and iconic global and Indian brands, including Levi’s, Jockey, XYXX, Rare Rabbit, Supertails, Kalki, and many more.

The Opportunity

The mobile app market is growing at an unprecedented pace, and with $1M ARR, AppMaker is positioned extremely well as a proven leader in this category. We are now looking for a creative, data-obsessed, and AI-native marketer to help us scale our demand generation, expand our global footprint, and elevate our brand presence to the next level.

If you love the intersection of SaaS, e-commerce, and cutting-edge tech, this is your playground.

What You’ll Drive

A. Business Growth & Global Expansion

• Drive International Demand: Execute targeted campaigns to systematically increase demos and pipeline velocity in the North American market.
• Foundation SEO & Ads: Take ownership of our digital foundation by focusing heavily on high-intent SEO and paid ad strategies to drive consistent inbound growth.
• Multi-Channel Execution: Design and optimize high-converting campaigns across email, LinkedIn, YouTube, Instagram, and newsletters.

B. Brand & Community Curation

• Curate Events for B2C Brands: Design, organize, and execute high-impact experiential events tailored for leading B2C and D2C brands.
• Curate Podcasts: Host and curate insightful podcast properties that bring together industry leaders, innovators, and thinkers.
• Curate Social Media Strategy: Build and execute a comprehensive, high-engagement social media strategy to position Appmaker as a thought leader.

Who You Are

• Experienced in the Space: You have 1–4 years of marketing experience, ideally in SaaS.
• AI-Native: You actively use AI tools to multiply your output and optimize your marketing workflows.
• An Experimenter at Heart: You aren't afraid to test new channels, scale what works, and pivot fast based on data.

Bonus Points If You Have:

• Deep knowledge or prior experience within the Shopify ecosystem.
• Experience building highly automated AI outbound workflows.

Why Join Us?

At AppMaker, you will be at the forefront of the mobile commerce revolution, working from our Pune office with a fast-moving, innovative team. You’ll get the creative freedom to test bold ideas, the resources to capture the global market, and the opportunity to grow your career alongside a rapidly scaling global SaaS product.

Ready to build the future of mobile commerce? Apply now.

Product Marketing Specialist (SaaS-Based)

Location: Pune

Experience: 3 to 6yrs

Promobi Technologies is looking for a Product Marketing Specialist to develop and execute marketing strategies to increase awareness and adoption of our products. You as an ideal candidate are not only passionate but also an experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.

Responsibilities:

• Responsible for creation and execution of end-to-end marketing from Account-based marketing activities to branding and positioning campaigns to place our products as solutions for our customers and partners worldwide
• Develop and implement promotional activities such as promotions and product launches
• In depth knowledge of Data Driven Marketing are a must and a Data-oriented professional - working with data and insights and pairing that for users to generate balanced and thoughtful points of view for how to take our products to market
• Increase our solution's social, digital, and events presence and visibility.
• Product content - take care of the creative development and publication of a wide range of product-related marketing material from writing blog posts, thought leadership pieces, case studies, conducting webinars to conveying our products specs to our customers and partners
• Design content marketing strategies and set short-term goals and Create an effective conversion optimization strategy.
• Gain insight into customer use of current products, untapped opportunities, and buyer personas
• Proficiency in email marketing automation technology
• Demonstrates superior understanding of A/B testing and testing methodologies while coordinating the development and execution of test plans within the Optimization Team.
• Passionate about technology - keen to learn about how things work and understand technical concepts in ways that everyday people can understand
• Define the multi-product solution for each segment, and partner with the rest of the team to build positioning, sales enablement, and marketing assets to target these sub-segments.
• Work closely with a range of cross-functional teams like - sales, partner managers, marketing to craft thoughtful go-to-market strategies and drive growth initiatives
• To support our sales efforts by developing enabling collateral for all stages of the sales cycle, like slide decks, whitepapers, videos, etc
• Responsible for our brand management and identity: you communicate and successfully position our efforts in the drone ecosystem. You also contribute towards building a strong Auterion brand with deep reach into our global open source community.

Requirements:

• MBA with relevant experience in the B2B SaaS market.
• Proven relevant experience in creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
• Experience initiating and driving a range of GTM programs including content marketing, social media, paid and organic marketing initiatives, webinars, trade shows
• Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
• Ability to effectively lead, inspire, and mentor direct and indirect reports.
• Ability to effectively work with cross-functional teams like sales, product development, executive management, and external stakeholders.