11+ Keyword-driven testing Jobs in India

MANDATORY CRITERIA:

1. 1 to 4 years of experience in Google Ads campaign management.
2. Should have worked with good agencies
3. Must have Experience with B2C, D2C, fashion, FMCG, or aggregators 
4. Must have handled a minimum monthly ads budget of ₹5+ lakh.
5. Strong communication skills are important
6. Looking for immediate, 30 days or max 45 days notice period candidates or either they have buyout options.

DESCRIPTION:

WHAT YOU WILL DO:

• Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, LinkedIn and other platforms.
• Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
• Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
• Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
• A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
• Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
• Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.

WHAT WE ARE LOOKING FOR:

• Experience: 1 to 3 years of experience in Google Ads campaign management.
• Educational Background: Btech/ BCA from Tier 1 institution
• Self-driven and a strong bias for action, fitment in startup culture.
• In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns
• Budget Management: Proven track record of running campaigns with budgets of ₹5 Lakh+ per month.
• Hands-on experience: in Google Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
• Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
• Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
• Someone who can manage complexity and is good at problem solving with a first-principles approach

Job Title: Marketing Executive

Job Overview:

We are looking for an experienced, proactive, and self-driven Marketing Executive who can

independently manage and execute the overall marketing function. This role requires a

strong understanding of both traditional and digital marketing, combined with the ability to

plan, implement, and monitor marketing activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal

teams, and drive brand visibility, lead generation, and marketing performance with minimal

supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.

• Plan and implement campaigns for product promotion, lead generation, and brand

building.

• Ensure consistent branding and messaging across all channels.

• Collaborate with sales, product, and leadership teams to align marketing initiatives

with business goals.

2. Digital Marketing (Part of the Role)

PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns.

• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.

• Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility.

• Conduct keyword research, optimise content, and review analytics.

• Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content — blogs, emails, social posts, brochures,

case studies, videos, and presentations.

• Maintain brand guidelines and ensure cohesive communication across the

organisation.

• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows.

• Support stall layout planning, branding materials, and event promotions.

• Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers.

• Track lead flow, progress, and campaign effectiveness.

• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis.

• Prepare scraping data and market intelligence reports.

• Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities.

• Prepare regular performance reports with insights and improvement suggestions.

• Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills.

• 3–5+ years of experience in a marketing role (preferably B2B).

• Strong understanding of digital marketing (PPC, SEO, analytics).

• Ability to independently manage marketing activities with high ownership.

• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.

• Understanding of website platforms (WordPress, CMS tools).

• Ability to manage multiple projects and meet deadlines.

Desirable Skills:

• Experience with LinkedIn, Facebook, and Instagram marketing.

• Knowledge of email marketing tools or automation platforms.

• Creative thinking and copywriting ability.

• Google certifications are an added advantage.

Immediate joiners only.

Location: Vadodara

Role & Responsibilities

We are looking for a Manager / Lead – Data Engineering & ETL Operations to drive enterprise-scale data integration and analytics solutions. The role requires strong hands-on expertise in ETL, cloud platforms, and data warehousing, along with the ability to lead teams, manage delivery, and solve complex data problems.

This is a hands-on leadership role, ideal for professionals transitioning from Senior Engineer to Manager.

Key Responsibilities-

• Lead ETL development, operations, and production support
• Design and manage cloud-based data platforms (AWS / Azure / GCP)
• Build and optimize data warehouse solutions using Snowflake / Redshift
• Implement dimensional models including SCD Type 1/2/3
• Develop and orchestrate pipelines using SSIS, Matillion, SnapLogic, PySpark
• Ensure data quality, performance, scalability, and reliability
• Support downstream analytics and reporting (Tableau / Power BI)
• Lead small-to-medium teams, perform code reviews, and mentor engineers.
• Work closely with business and analytics stakeholders
• Drive root-cause analysis and problem resolution for data issues

Ideal Candidate

• Strong Data Engineering (ETL + Cloud) Leadership Profile
• Mandatory (Experience) : Must have 7+ years of experience in Data Engineering / ETL with at least 3+ years in pharma/life sciences domain
• Mandatory (Skill 1) : Must have strong expertise in ETL tools (SSIS / Matillion / SnapLogic) and pipeline development
• Mandatory (Skill 2) : Must have hands-on experience with cloud platforms (AWS / Azure / GCP)
• Mandatory (Skill 3) : Must have experience working with data warehouses (Snowflake / Redshift)
• Mandatory (Skill 4) : Must have strong knowledge of data warehousing concepts and dimensional modeling (SCD Type 1/2/3)
• Mandatory (Skill 5) : Must have hands-on experience with PySpark for large-scale data processing
• Mandatory (Skill 6) : Must have experience ensuring data quality, scalability, and performance of data pipelines
• Mandatory (Leadership) : Must have atleast 2+ years of experience leading teams, mentoring engineers, and owning end-to-end delivery
• Mandatory (Stakeholder Mgmt) : Must have experience working with business or analytics stakeholders and solving data problems
• Mandatory (Note 3) : This has an equal mix of IC and leadership responsibilities
• Preferred (Tools) : Experience with Tableau / Power BI and production support / data operations

• Strong wordpress fullstack developer profile:
• Mandatory (Experience 1) - 9+ years of experience as wordpress developer (full stack)
• Mandatory (Experience 2) - Must have 5+ years of experience in Front-end Development using HTML, CSS, Javascript, React JS
• Mandatory (Skills 1) - Must have experience working with Creative/Design team for website development
• Mandatory (Skills 2) - Basic Knowledge of Adobe photoshop/Illustrator

Preferred

• Preferred (Experience 1) - Familiarity with APIs, AI tool integrations
• Preferred (Experience 2) - Ex

Key Responsibilities:

• Conduct outbound cold calls to potential clients to introduce 101kudos services.
• Clearly communicate the benefits and features of our services to prospects
• Identify and qualify leads through effective questioning and active listening.
• Maintain accurate records of calls and outcomes in the CRM system.
• Follow up with prospects to answer any questions and address concerns.
• Work closely with the sales and marketing teams to align efforts and strategies.
• Meet or exceed daily, weekly, and monthly call and conversion targets.

Job Location: Pune 

Experience: 4- 5 years

Functional Area - IT Software - Application Programming , Maintenance

Role Category : Programming & Design

Requirement / Job Description:

 Core Skills:

 Strong experience of Core Java (1.7 or higher), OOPS concepts and Spring framework (Core,     AOP, Batch, JMS)

 Demonstrated design using Web Services (SOAP and REST)

 Demonstrated Microservices APIs design experience using Spring, Springboot

 Demonstrable experience in Databases like MySQL, PostgreSQL, Oracle PL/SQL development etc

Strong coding skills, good analytical and problem-solving skills

Excellent understanding of Authentication, Identity Management, REST APIs, security and best practices

 Good understanding of web servers like Tomcat Apache, nginx or Vertex/ Grizzly, JBoss etc

 Experience in OAuth principles

 Strong understanding of various Design patterns

Other Skills:

  Familiarity with Java Cryptography Architecture (JCA)

 Understanding of API Gateways like Zuul, Eureka Server etc..

 Familiarity with Apache Kafka, MQTT etc.

Responsibilities:

 Design, develop, test and debug software modules for an enterprise security product

 Find areas of optimization and produce high quality code

 Collaborate with product managers and other members of the project team in requirements specification and detailed engineering analysis.

 Collaborate with various stake holders and help bring proactive closure on the issues

 Evaluate various technology trends and bring in the best practices

 Innovate and come out of the box solutions

Adapt, thrive and deliver in a highly evolving and demanding product development team

Come up with ways to provide an improved customer experience

Job Description:

Expert in Collibra for implementation of Governance workflow, data cataloguing, data lineage, integrations, data assets etc.

Well versed with Message events

Understand Data modelling and have good knowledge in other areas of data governance.

Setting up Collibra on cloud (preferred) and on onprem

Must have understanding on defining data policy and standard

Collibra certified

Strong Knowledge on Databases

Knowledge of Insurance/Claims domain would be good to have

What you need to have:

• Bachelors/Masters' degree in related field
• 4-6 years of experience in PR, branding or a related field
• Excellent verbal and written communication skills
• Excellent organisational skills and attention to detail
• Prior B2B or startup experience preferred