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Location: Pune
Work Mode: Work from Office
Experience: 2-3 Years
Working Days: Monday to Friday
Industry: IT Services & Consulting
About Baxture
Baxture is an IT consulting and technology services company helping businesses build, modernize, and scale digital products and software solutions. Our capabilities span Custom Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI-powered solutions, and Software Support & Maintenance.
We work across multiple industries and combine technology, engineering expertise, and business understanding to solve real-world challenges.
About the Role
We are looking for a self-driven Marketing Associate who can combine digital marketing, content creation, SEO, and sales enablement to strengthen Baxture’s digital presence.
This role is ideal for someone who understands the IT services industry, enjoys creating content around technology and business, and can independently take ownership of marketing initiatives from planning and creation to execution and performance analysis.
What You’ll Do
SEO & Website Growth
- Conduct keyword research and identify opportunities to improve Google search visibility.
- Create and optimize website pages, landing pages, blogs, and SEO-focused content.
- Use Google Analytics and search performance insights to understand traffic and improve website visibility.
- Identify content gaps and opportunities for organic growth.
Content & Social Media
- Research and write blogs, thought leadership content, website copy, and technology-focused content.
- Create engaging content for LinkedIn, Facebook, Instagram, and X.
- Repurpose blogs and long-form content into social posts, carousels, newsletters, and other formats.
- Build and own the marketing and social media content calendar.
Sales Enablement & Campaigns
- Create white papers, newsletters, brochures, flyers, sales decks, pitches, one-pagers, conference announcements, and reusable marketing templates.
- Plan and execute email marketing campaigns using Brevo.
- Work with sales teams to create content that supports business development.
Stakeholder Collaboration
- Work directly with founders, leadership, sales, project managers, designers, and technical teams.
- Understand business objectives and translate them into actionable marketing plans.
- Work with internal subject matter experts to turn technical knowledge and project insights into compelling content.
AI & Creative Tools
- Use tools such as ChatGPT, Claude, Gemini, Gamma, and Genspark for research, ideation, content creation, and presentations.
- Evaluate, fact-check, and refine AI-generated content rather than relying on raw outputs.
- Have basic proficiency in Figma and a good understanding of visual communication.
- Create visual concepts and AI-generated references that can be effectively communicated to designers.
What We’re Looking For
- 2–3 years of experience in digital marketing, content marketing, or a similar role.
- Previous experience in IT services, IT consulting, software development, SaaS, or product engineering.
- Experience working in a startup or fast-growing technology company is preferred.
- Experience creating content for the US market or US-focused businesses is preferred.
- Good understanding of IT services such as Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI, and Automation.
- Hands-on understanding of SEO, keyword research, content marketing, social media, email marketing, and analytics.
- Strong writing, research, communication, and storytelling skills.
- Ability to manage multiple initiatives and work independently.
- Portfolio or work samples are required. Please include a portfolio link in your CV or attach samples of blogs, website content, social media campaigns, newsletters, sales collateral, or other relevant marketing work when applying.
Good to Have
- Hands-on experience with paid digital marketing, including Google Ads, LinkedIn Ads, Meta Ads, or other performance marketing platforms.
- Understanding of campaign targeting, lead generation, conversion tracking, and paid campaign performance metrics.
What We Value
We are looking for someone who owns the content, not just the task.
You should be curious enough to identify opportunities, confident enough to ask questions, creative enough to develop new ideas, and self-driven enough to take them from concept to execution without waiting for the next task to be assigned.
Why Join Baxture?
- Work across multiple domains: Gain exposure to different industries, technologies, products, and business challenges.
- Join a young, growing team: Work in an environment where new ideas are encouraged and individual contributions are visible.
- Work closely with leadership: Collaborate directly with founders, senior leadership, sales, and technology teams.
- Build technology marketing expertise: Create content around AI, software engineering, product development, QA, DevOps, cloud, and emerging technologies.
- Work with modern AI tools: Make AI a practical part of your everyday marketing workflow.
- Take real ownership: Develop ideas, build campaigns, experiment, measure results, and see the impact of your work.
If you’re someone who doesn’t wait for the next task and enjoys turning technology, business insights, and ideas into meaningful marketing content, we’d like to hear from you.
Key Responsibilities
- Develop and execute content marketing & SEO strategies.
- Plan and manage the content calendar.
- Create and optimize blogs, landing pages, product pages, case studies, and marketing content.
- Conduct keyword research, content audits, and competitor analysis.
- Improve organic traffic, keyword rankings, and lead generation.
- Collaborate with Product, Design, Development, and Marketing teams.
- Lead, mentor, and review the Content team.
- Track content performance using analytics and optimize campaigns.
Required Skills
- Content Marketing Strategy
- SEO & Keyword Research
- Content Planning & Editorial Management
- Copywriting & Content Editing
- Product & Technical Content Writing
- Brand Storytelling
- Marketing Analytics
- Team Leadership
- Project & Stakeholder Management
Tools
- Google Analytics
- Google Search Console
- Google Tag Manager
- SEMrush
- WordPress / CMS
- AI Writing Tools
- Jira / Trello / Asana / ClickUp
- Microsoft Office / Google Workspace
Additional Details:
- Job Title: Content Marketing Strategist
- CTC: Up to 7.5 LPA
- Location: JP Nagar, Bengaluru
- Job Type: Full Time (Onsite)
- Working Days: 6 Days
- Experience: 3 - 5 Years
- Notice Period: Immediate to 7 days
Job Title: Performance Marketer
Role Summary: We are looking for a data-driven creative problem solver who understands Bharat audiences deeply—small towns, Tier 2/3/4 behavior, local culture, emotions and purchase psychology. You will lead ad creative strategy, performance marketing experiments, user funnel optimization, and growth execution across Meta, Google & short-video platforms. The goal is to scale installs, reduce CAC, and drive revenue sustainably.
Key Responsibilities:
- Own Performance Marketing strategy end-to-end.
- Build high-converting ad creatives/hooks/scripts aligned with Bharat users.
- Run A/B tests, iterate fast, break down metrics (CPI, CTR, CAC, ROAS).
- Work with designers/editors to ensure creatives are relatable, scroll-stopping.
- Analyze funnel drops → suggest UX + communication improvements.
- Scale budgets efficiently while maintaining profitability.
Required Skills:
- Strong understanding of Bharat audience behaviour (Tier 2/3/4).
- Creative thinking + storytelling ability.
- Performance mindset – numbers, optimisation, growth funnels.
- Experience in Google/Meta Ads Manager.
- Good understanding of hooks, thumbnails, CTA psychology.
- Basic copywriting for ads in Hindi/Hinglish, any other language fluency would fetch you brownie points.
Experience
- 1–4 years in performance marketing & digital advertising.
Preferred (Good to Have)
- Worked with Bharat-focused brand before.
- Have/had YT/IG channel with good reach
- Understanding of short-form video platforms+content (IG, YouTube Shorts).
- Ability to generate viral hook ideas + creative angles.
- Exposure to subscription-based product funnels.
Qualification
- Any graduate/PG. Marketing/Business/Media preferred but not mandatory.
- Skill > degree. Hands-on > theoretical knowledge.
We are looking for a Senior-Level PPC Executive who can manage all paid campaigns for our clients. You will be responsible for managing all PPC activities such as keyword research, bid optimization, competitor’s analysis and daily ad campaign optimization for better results. You have highly skilled PPC professional to assist with better conversion rates and higher ROI of our client’s business and brand. Our ideal candidate will have experience with PPC marketing and strategy, bid optimization and A/B testing. Moreover, he/she will have excellent communication and interpersonal skills along with enthusiasm to perform the given tasks.
Job Summary
We are looking for a Senior SEO / AEO Manager with 7-10 years of hands-on eCommerce experience to lead organic growth initiatives across search, answer engines, and AI-driven discovery platforms. This role owns SEO strategy end-to-end technical, on-page, content, and off-page while expanding into AEO, structured data, and AI visibility across modern search experiences.
The ideal candidate has deep experience with eCommerce platforms like Magento, Shopify Plus, and WooCommerce, strong technical SEO expertise, and a proven track record of driving organic revenue growth for large-scale eCommerce properties. You will work closely with paid media, analytics, content, engineering, and automation teams to ensure SEO and AEO are embedded across all digital initiatives, including migrations and platform changes.
Key Responsibilities
- Own and lead SEO and AEO strategy across multiple eCommerce properties to drive sustainable organic traffic, revenue, and visibility across search and AI-powered answer engines.
- Define and execute technical SEO roadmaps, including crawlability, indexing, site architecture, Core Web Vitals, schema markup, and large-catalog optimization.
- Lead on-page and content optimization strategies, aligning keyword research, search intent, and AI-friendly content structures.
- Expand organic visibility into AEO, including optimization for featured snippets, People Also Ask, entity-based search, structured data, and AI-generated answers.
- Partner with engineering and product teams on website migrations, replatforming, and major releases, ensuring SEO integrity and performance continuity.
- Drive SEO input into website architecture decisions, including SaaS, PaaS, monolithic, and composable setups.
- Collaborate with paid media teams to align SEO + PPC strategies, audience insights, and SERP coverage.
- Own SEO performance measurement, dashboards, and reporting using GA4, GSC, GTM, and Looker Studio.
- Oversee tracking implementation, including data layer validation, event tracking, schema validation, and attribution accuracy.
- Analyze organic performance and translate data into clear, actionable recommendations for stakeholders and leadership.
- Stay ahead of Google algorithm updates, AI search trends, and eCommerce SEO best practices, and proactively adapt strategies.
- Contribute to process improvements, documentation, and SEO governance.
Required Qualifications
- 7-10 years of experience in SEO for large-scale eCommerce websites.
- Strong hands-on experience with at least Magento Open Source, and Adobe Commerce, and other ecommerce platforms like Shopify Plus, WooCommerce are a perk.
- Proven experience managing complex website migrations, theme migrations and large catalogs without traffic or revenue loss.
- Advanced expertise in technical SEO, including site architecture, crawl budget optimization, log file analysis, Core Web Vitals, and JavaScript SEO.
- Demonstrated experience with AEO and AI-driven search optimization, including structured data, featured snippets, entity-based SEO, and search intent modeling.
- Deep knowledge of SEO and crawling tools such as SEMrush, Screaming Frog, Google Search Console, SpyFu and related diagnostic platforms.
- Strong proficiency in analytics and measurement tools, including:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Looker Studio
- Hands-on experience implementing, auditing, and validating data layers, custom events, enhanced conversions, and end-to-end tracking setups.
- Strong command of eCommerce and SEO performance metrics, including organic revenue, conversion rate, assisted conversions, attribution models, and customer journey analysis.
- Proven experience collaborating on CRO initiatives, including funnel analysis, UX insights, A/B testing support, landing page optimization, and translating SEO traffic into measurable conversion improvements.
- Ability to analyze complex datasets, identify meaningful patterns, and translate insights into clear, actionable SEO and CRO strategies.
- Demonstrated capability to connect performance data with business outcomes, informing roadmap prioritization and investment decisions.
- Excellent communication, management, and leadership skills, with the ability to explain technical concepts to non-technical audiences.
- Proven ability to manage multiple initiatives simultaneously in a fast-paced, cross-functional environment while maintaining attention to detail and strategic focus.
Preferred Qualifications
- Google certifications (GA4, GTM, Google Ads Measurement).
- Experience collaborating closely with content, CRO, and product teams.
- Exposure to headless or composable commerce architectures.
- Experience aligning SEO strategy with marketing automation platforms such as Klaviyo or Dotdigital (SEO-to-lifecycle alignment).
About the role
We're a lean, fast-moving startup building consumer mobile apps across matrimonial, health, and dating verticals. We're looking for a hands-on performance marketer to own and scale our Google Ads channels, drive quality installs and in-app conversions, and squeeze maximum efficiency from every rupee spent.
What you'll do
- Plan, launch, and optimize App campaigns (UAC/AC) across Google Ads to hit install/purchase volume and CPI/CPA targets
- Own budget allocation, bidding strategy (tCPA, tROAS, maximize conversions), and daily performance monitoring
- Drive down cost-per-install and cost-per-quality-user while scaling spend profitably
- Set up and optimize conversion tracking, deep events, and value-based bidding
- Run creative testing at scale — feed the algorithm fresh video, image, and text assets and iterate on winners
- Analyze funnel performance from install → activation → retention → monetization, and feed insights back into targeting and creative
- Report on key metrics and make data-backed scaling decisions
Must-have skills
- Google Ads (App campaigns / UAC), Google Ads Editor
- Mobile app performance marketing (iOS + Android)
- Conversion tracking & event optimization (Firebase, Google Analytics 4)
- Bidding strategies: tCPA, tROAS, maximize conversions
- Strong analytics — Excel/Sheets, cohort and funnel analysis
- Creative brief writing and creative-performance testing
Good-to-have
- ASO fundamentals
- MMP experience — AppsFlyer, Adjust, or Branch
- SKAN / iOS 14+ measurement
- Experience with vernacular / Tier 2+ India audiences
- SQL or dashboarding (Looker Studio, etc.)
You'll thrive here if
- You're numbers-obsessed and let data drive decisions
- You move fast, test relentlessly, and own outcomes end-to-end
- You've scaled app-first campaigns at meaningful budgets
Job Description – Digital Marketing
- Assist in planning and executing digital marketing campaigns.
- Manage social media platforms and create engaging content.
- Perform basic SEO and keyword research.
- Support Google Ads and Meta Ads campaigns.
- Monitor website traffic and campaign performance.
- Generate leads and improve online brand visibility.
- Prepare basic marketing reports.
- Freshers with good communication and a willingness to learn are welcome.
Role & Responsibility:
- The PPC / Paid Search Analyst is responsible for administering and managing Pay-per-click media strategies for clients. She/he should be able to quickly understand and support initiatives that will contribute to the goals and success of client campaigns.
- Perform daily account management on Google AdWords, Facebook, Bing, and other search platforms.
- Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score, and other important account metrics.
- Provide creative copy suggestions and graphical ad templates.
- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
- Can devise strategies to increase ROI – Is good at increasing CTR and reducing the cost per clicks.Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Communication with team and management on project development, timelines, and results.
- Work closely with the other team members to meet goals.
- Experience with website analysis using a variety of analytics tools including Google Analytics.
- Writing, editing and proofreading content.

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads
- Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
- Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
- At least 2 years of hands-on experience managing and optimizing Google Ads.
- Strong domain expertise in paid media, including strategy, execution, and analytics.
- Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
- Excellent written and verbal communication skills in English.
- Bachelor’s degree in any field; a Master’s degree is a plus.
Social Media Growth Manager
SUMMARY
We're looking for an AI-first, growth-oriented Social Media Growth Manager who understands how to build brands in
today's digital landscape. This role goes beyond posting content—you'll be responsible for creating high-impact
content, growing our online communities, increasing brand awareness, and driving measurable business outcomes
through innovative social media strategies.
If you're someone who is obsessed with social media trends, understands platform algorithms, loves experimenting
with content, and can turn ideas into viral campaigns, we'd love to hear from you.
TECHNICAL SKILLS
Strong understanding of social media algorithms and organic growth strategies.
Excellent storytelling and content creation skills.
Proven ability to create high-performing and viral social media content.
Strong analytical skills with the ability to interpret data and make growth-focused decisions.
Deep understanding of audience behaviour and digital content consumption.
Excellent copywriting and communication skills.
Creative mindset with a passion for experimentation and continuous learning.
Ability to work in a fast-paced, performance-driven environment.
ChatGPT
Claude
Google Gemini
Perplexity AI
Canva AI
CapCut AI
Midjourney (preferred)
Adobe Express AI
Meta Business Suite
Google Analytics
Social media scheduling and analytics tools
KEY RESPONSIBILITIES
- Develop and execute social media strategies across Instagram, Facebook, LinkedIn, YouTube, X, and emerging
platforms. - Create engaging, shareable, and viral content that resonates with our target audience. - Drive consistent
growth in followers, reach, engagement, impressions, watch time, and other key social media metrics. - Plan and
manage content calendars aligned with business objectives and marketing campaigns. - Collaborate with designers,
video editors, and marketing teams to create compelling creatives and videos. - Stay updated with platform algorithms,
content trends, creator economy insights, and emerging social media features. - Monitor performance metrics and
optimize content using data-driven insights. - Conduct competitor analysis and identify opportunities to outperform
industry benchmarks. - Build and engage online communities by responding to comments, messages, and audience
interactions. - Continuously test new content formats, storytelling techniques, hooks, and distribution strategies to
maximize organic growth.
AI & CONTENT INNOVATION
AI is an integral part of this role.You should be comfortable leveraging AI to accelerate content production while maintaining creativity and
authenticity.
Responsibilities include:
- Using AI tools to generate content ideas, scripts, captions, headlines, and campaign concepts. - Repurposing long-
form content into multiple short-form assets using AI workflows. - Creating AI-assisted images, videos, reels, and
presentation content. - Writing effective prompts to generate high-quality outputs. - Researching trends, competitors,
and audience insights using AI-powered platforms. - Identifying and adopting new AI tools that improve efficiency,
creativity, and performance.
EXPERIENCE
- 2–5 years of experience in Social Media Marketing, Content Marketing, or Digital Marketing. - Demonstrated
success in organically growing social media accounts. - Experience creating short-form video content and high-
engagement campaigns. - Portfolio showcasing successful campaigns, viral content, or measurable audience growth is
mandatory. - Experience in Education, EdTech, Digital Marketing, or Personal Branding will be an added advantage.
WHAT WE'RE LOOKING FOR
The ideal candidate:
- Thinks like a growth marketer rather than a traditional social media manager. - Is data-driven and comfortable
making decisions based on numbers. - Has a strong growth mindset and continuously experiments with new ideas. - Is
proactive, curious, and always learning. - Understands internet culture, memes, trends, and viral content mechanics. -
Can balance creativity with business objectives. - Is passionate about building communities and brands that people
genuinely engage with.
KEY PERFORMANCE INDICATORS (KPIS)
Success in this role will be measured by:
- Growth in followers and subscribers - Organic reach and impressions - Engagement rate - Video views and watch
time - Shares, saves, and comments - Community growth and audience retention - Content production efficiency -
Lead generation and traffic from social media - Brand awareness and campaign performance
WHY JOIN US?
You'll have the opportunity to work on exciting brands, experiment with the latest AI technologies, influence
marketing strategy, and build social media campaigns that reach millions. We believe in creativity, ownership,
innovation, and continuous learning, and we're looking for someone who shares the same mindset.
About Kontrah Labs
Kontrah Labs is a performance marketing agency that works with premium D2C and ecommerce brands across India. We help brands scale profitably through data-driven advertising, creative testing, and conversion-focused growth strategies.
We're looking for a Performance Marketing Specialist who can independently manage and optimize Meta and Google Ads accounts while collaborating closely with clients, creatives, and strategy teams. This role is for someone who enjoys solving performance challenges, thrives in fast-paced agency environments, and takes ownership of results.
What You'll Actually Do
This is not a coordination role. You'll be inside ad accounts every day making decisions that directly impact client growth.
Campaign Strategy & Execution
- Build, launch, and manage Meta Ads and Google Ads campaigns end-to-end
- Manage ecommerce, lead generation, and conversion-focused campaigns
- Create scalable account structures across Meta and Google
- Set up audiences, placements, bidding strategies, budgets, and creative testing frameworks
- Plan and execute testing roadmaps for accounts under management
Optimization & Performance Management
- Monitor account performance daily
- Analyze CTR, CPM, CPC, CPA, ROAS, MER, Frequency, Conversion Rate, and other key metrics
- Identify winning opportunities and scale them profitably
- Diagnose performance drops and recommend corrective actions
- Manage budgets efficiently across multiple client accounts
- Continuously improve campaign performance through data-backed experimentation
Creative Strategy Collaboration
- Work closely with designers and content teams to develop high-performing creatives
- Translate performance insights into actionable creative briefs
- Analyze competitor ads, market trends, and consumer behavior
- Identify creative fatigue and recommend fresh testing angles
- Understand what makes winning ad creatives work and how to replicate success
Client Communication
This role is client-facing.
- Join weekly client review calls
- Present campaign performance confidently and clearly
- Explain strategies, results, and recommendations without jargon
- Respond professionally to client communications
- Manage expectations and proactively flag risks or opportunities
- Build trust through transparency and data-driven decision making
AI-First Workflow
At Kontrah Labs, AI is part of how we work.
You'll be expected to:
- Use ChatGPT, Claude, Gemini, or similar tools daily
- Use AI for research, reporting, copywriting, analysis, and ideation
- Build prompt workflows that improve efficiency and quality
- Use AI creative tools to accelerate testing and production
- Stay updated on emerging AI tools and bring useful ideas to the team
If a task can be completed better and faster with AI, we expect you to know how.
Must-Have Requirements
Experience
- 2–3 years of hands-on paid media experience
- Minimum 2 years of agency-side experience managing multiple client accounts
- Proven experience managing Meta Ads and Google Ads accounts independently
- Experience handling monthly ad spends across multiple accounts
Platform Expertise
- Strong expertise in Meta Ads Manager
- Strong expertise in Google Ads (Search, Shopping, Performance Max)
- Understanding of audience strategy, attribution, bidding, scaling, and conversion optimization
- Familiarity with GA4, Meta Pixel, Conversion API, and tracking fundamentals
Skills
- Strong communication and presentation skills
- Excellent problem-solving mindset
- Strong analytical thinking and decision-making ability
- Understanding of ad creatives and creative testing frameworks
- Comfortable interpreting data and translating it into action
- Good Google Sheets / Excel skills
AI Adoption
- Active daily user of AI tools such as ChatGPT, Claude, Midjourney, Gemini, Perplexity, or similar
- Able to demonstrate real AI workflows used in daily work
Nice to Have
- Experience working with D2C or ecommerce brands
- Experience with Shopify brands
- Familiarity with landing page optimization and CRO principles
- Exposure to creative strategy and copywriting
- Experience managing premium or high-AOV brands
What We Don't Care About
- Marketing degrees
- Big agency names on your resume
- Certifications without practical experience
We're more interested in what you've actually done.
Who You Are
- You take ownership instead of waiting for instructions
- You're curious and naturally investigate problems
- You communicate proactively
- You think in systems, not just tasks
- You care about details and execution quality
- You enjoy learning and improving continuously
What You'll Get
- Direct ownership of real client accounts
- Exposure to premium D2C and ecommerce brands
- Direct mentorship from experienced performance marketers
- Hands-on experience across strategy, creative, reporting, and client management
- Remote-first work environment
- Fast growth opportunities as the agency scales
- Small team with high ownership and zero politics
About the role
We are looking for a Growth Marketing Executive to drive the growth of HelloAria, our AI assistant that has already reached tens of thousands of users, largely through word of mouth. This is a growth and product marketing role, distinct from sales marketing. You will own how the right people discover HelloAria and stay with it, across influencer marketing, social platforms, and paid advertising.
This is a full time, on-site role based in Hyderabad.
Key responsibilities
- Identify, reach out to, and build lasting relationships with relevant influencers and creators
- Own the day to day of our social and marketing platforms, including content, scheduling, and community engagement
- Plan, launch, and manage paid campaigns on Google Ads and Meta (Facebook and Instagram), including budgets, targeting, creatives, and performance
- Continuously track the metrics that grow users, run experiments, and double down on what works
- Report on growth performance and share clear insights with the team
Requirements
- 3 years of hands-on experience in growth or product marketing, not primarily sales marketing
- Practical experience running Google Ads and Meta Ads
- Experience with influencer outreach and managing social media platforms
- Comfortable with marketing analytics and making decisions from data
- Organised, self-driven, and able to own targets and numbers
- Strong written communication in English
Good to have
- Experience marketing a product, app, or SaaS rather than a service
- Familiarity with tools like Google Analytics, Meta Business Suite, and content scheduling tools
- An eye for creative and messaging that converts
What we offer
- Ownership of growth for a live AI product that people already use every day
- A small, fast-moving team where your work shows up in real users, week after week
- Real, measurable marketing experience on a product with global reach
About Realityrift Innovations
Realityrift Innovations is a product-first software and AI company. We build our own products, including HelloAria, alongside custom software for businesses across the US, UK, and Europe. We are backed by NVIDIA Inception, AWS, and Google Cloud.
Job Title: Digital Marketing Faculty
Job Type: Part-time | Contract
Location: Kerala
Salary: ₹20,000 – ₹40,000 per month (Based on experience)
Job Summary
We are looking for a Digital Marketing Faculty to deliver practical and industry-oriented sessions for college students. The ideal candidate should have strong knowledge of digital marketing concepts, current marketing trends, and AI-powered tools. Malayalam language proficiency is mandatory.
Responsibilities
- Deliver classroom sessions on Digital Marketing.
- Teach SEO, Google Ads, Social Media Marketing, Meta Ads, Content Marketing, Email Marketing, and Google Analytics.
- Conduct practical demonstrations, assignments, and project-based learning.
- Prepare lesson plans, presentations, and assessments.
- Keep students updated with the latest digital marketing trends and AI tools.
- Support students with projects and career guidance.
Requirements
- Bachelor's degree or higher in a relevant field.
- Experience in Digital Marketing or teaching is preferred.
- Malayalam (Mandatory).
- Good communication in English.
- Strong presentation and classroom management skills.
Requirements:
● Proven track record of success in increasing organic traffic and website visibility.
● In-depth knowledge of search engine algorithms and best practices (SEO, SEM, PPC).
● Strong understanding of keyword research, on-page optimization, and link building.
● Experience with SEO tools and platforms such as Google Analytics, Search Console, Ahrefs, SEMrush, etc.
● Excellent analytical and problem-solving skills.
● Strong written and verbal communication skills.
● Ability to work independently and as part of a team.
Responsibilities:
● Develop and execute overarching SEO strategies aligned with business objectives, focusing on organic traffic acquisition, lead generation, and brand visibility.
● Conduct in-depth SEO audits and identify opportunities for improvement across websites, landing pages, and technical infrastructure.
● Spearhead comprehensive keyword research to uncover high-value, relevant keywords and inform content strategy development.
● Craft compelling on-page optimization strategies for website content, meta descriptions, title tags, and header tags.
● Develop and execute robust link-building campaigns to acquire high-quality backlinks from authoritative sources.
● Monitor and analyze website performance using advanced SEO tools like Google Analytics, Search Console, Ahrefs, SEMrush, etc.
● Stay abreast of the latest SEO trends and algorithm updates, proactively implementing adjustments to maintain optimal website performance.
● Collaborate effectively with cross-functional teams (marketing, content, development) to ensure seamless integration of SEO initiatives.
● Present insightful reports and data visualizations to stakeholders, communicating SEO impact and justifying strategic recommendations.
● Identify and troubleshoot complex technical SEO issues, working with developers to implement solutions.
● Contribute to the overall marketing strategy, ensuring organic search plays a critical role in achieving business goals.
Role Overview
We are seeking a results‑driven Performance Marketing Executive to plan, execute, and optimize paid digital campaigns across multiple channels. The ideal candidate should have strong analytical skills, hands‑on experience with ad platforms, and a data‑driven mindset to improve ROI and customer acquisition.
Key Responsibilities
- Paid Campaigns execution across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Ads, and other performance channels.
- Budget Optimization focusing on CPC, CPL, CAC, ROAS, and ROI.
- Performance Analysis using Google Analytics, Tag Manager, Meta Business Manager, and reporting dashboards.
- Conduct A/B Testing for creatives, landing pages, audience segments, and ad copies.
- Carry out Audience Targeting, keyword research, and competitor analysis.
- Collaborate with design and content teams for campaign creatives.
- Generate weekly/monthly performance reports with actionable insights.
- Stay updated with the latest digital marketing trends and platform updates.
Desired Skills & Competencies
- Strong analytical and reporting skills.
- Excellent communication and problem‑solving abilities.
- Bachelor’s degree in Marketing, Business, or related field.
- 1–5 years of experience in performance/digital marketing.
- Hands‑on expertise in PPC, paid social campaigns, conversion optimization, retargeting strategies.
- Proficiency in Google Ads, Google Analytics, Tag Manager, Meta Ads Manager.
- Understanding of SEO basics, landing page optimization, marketing funnels, and attribution tracking.
Preferred Certifications
- Google Ads Certification
- Meta Blueprint Certification
Key Performance Indicators
- Lead generation
- Customer acquisition
- ROAS improvement
- Conversion rate optimization
- Revenue growth through paid campaigns
As a Growth Marketing Manager, you’ll own the growth of one or more products within the Brainstorm Force ecosystem.
Your responsibility isn’t simply to manage marketing channels.
Your responsibility is to identify growth opportunities, prioritize the highest-impact initiatives, run experiments, and improve key business metrics like traffic, conversions, customer acquisition, activation, retention, and revenue.
This role combines strategy with execution.
One day you may be analyzing funnel data and identifying a growth bottleneck.
The next day you may be launching a campaign, improving a landing page, reviewing onboarding emails, or working with Product and Design to improve activation.
You’ll have the freedom to identify opportunities, test ideas, measure results, and scale what works.
Why You’ll Love Working With Us:
- Remote work
- Competitive pay
- Flexible working hours
- Paid time off
- Parental leave
- Allowances for setting up workspace
- Excellent work-life balance
- Career growth opportunities
What You’ll Own:
Growth Strategy
- Own the growth of one or more products.
- Identify growth opportunities across the entire customer journey.
- Build quarterly growth plans aligned with business goals.
- Prioritize initiatives based on expected business impact rather than effort alone.
- Balance short-term wins with long-term growth initiatives.
Customer Acquisition
- Develop and optimize acquisition strategies across:
- Organic Search (SEO)
- Paid Advertising
- Content Marketing
- Email Marketing
- Affiliate Marketing
- Creator & Influencer Partnerships
- Referral Programs
- Community Marketing
- You’ll decide where to invest-not because it’s your favorite channel, but because it creates the biggest business impact.
Funnel Optimization:
- Own and improve the complete customer journey. Including:
- Visitor → Signup
- Signup → Activation
- Free → Paid
- Cart Recovery
- Upsells & Cross-sells
- Retention
- Expansion
- Identify bottlenecks.
- Build hypotheses.
- Run experiments.
- Measure results.
- Repeat.
Experimentation:
- You’ll continuously improve product growth by running structured experiments.Examples include:
- Landing pages
- Pricing pages
- Checkout flows
- Email sequences
- Product onboarding
- In-app messaging
- CTAs
- Feature positioning
- Promotional campaigns
- Success isn’t measured by the number of experiments you launch.It’s measured by the business impact they create.
Analytics & Decision Making:
- Use data to identify opportunities and guide decisions.You’ll regularly work with:
- GA4
- Looker Studio
- Microsoft Clarity / Hotjar
- Search Console
- Ahrefs / Semrush
- CRM & Email Platforms
- Product Analytics
- You’ll be expected to connect marketing data with business outcomes-not simply report metrics.
Product Marketing:
- Work closely with Product, Design and Engineering teams to:
- Launch new features
- Improve messaging
- Increase feature adoption
- Improve onboarding
- Improve activation
- Increase customer retention
Partnerships & Community:
- Collaborate with:
- Affiliates
- Creators
- Agencies
- Hosting companies
- Strategic partners
- Build campaigns that create long-term growth-not just one-off promotions.
Leadership:
- Mentor junior marketers.
- Write clear briefs.
- Prioritize work.
- Coordinate cross-functional execution.
- Maintain high execution standards.
What We’re Looking For:
- 4-7 years of experience in Growth Marketing, Product Marketing, or Digital Marketing within SaaS, software, subscription, or product-led businesses.
- Experience owning business metrics-not just marketing activities.
- Strong understanding of growth funnels and customer journeys.
- Comfortable making decisions using data.
- Strong prioritization and problem-solving skills.
- Experience planning and executing experiments.
- Experience working across multiple acquisition channels.
- Excellent communication and copywriting skills.
- Comfortable working cross-functionally with Product, Design, Engineering, Support, and Sales.
- Strong understanding of:
-CAC
-LTV
-ROAS
-Conversion Rates
-Attribution
-Activation
-Retention
-Funnel Analysis
Good-to-Have Qualities:
- WordPress ecosystem experience.
- SaaS product marketing experience.
- Product-led growth (PLG) experience.
- Affiliate or Creator marketing experience.
- AI workflow automation experience.
- Community-building experience.
You’ll Thrive Here If…
- You naturally ask questions like:
- Why aren’t users upgrading?
- Where is revenue leaking?
- What’s preventing activation?
- Should we improve acquisition or conversion first?
- Which experiment gives us the highest ROI?
- What is the biggest bottleneck in this funnel?
- You enjoy solving business problems-not simply managing marketing channels.
What Success Looks Like:
- Within your first 90 days, we’d expect you to:
- Understand one or more products and their customer journeys.
- Identify the biggest growth opportunities.
- Launch meaningful experiments.
- Improve one or more key growth metrics.
- Contribute measurable business impact.
KPI’s:
- Success in this role is measured by business outcomes, including:
- Product Revenue Growth
- Qualified Traffic Growth
- Signup Growth
- Trial-to-Paid Conversion
- Funnel Conversion Rates
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Activation Rate
- Customer Retention
- Affiliate & Partnership Revenue
- Experiment Success Rate
- Marketing-attributed Revenue
Location: Kolkata
About the Role
Work directly with the founders to build and scale Vaayu's online business (Pretline Brand). Own the complete D2C growth engine—from customer acquisition and website conversion to retention and profitable revenue growth.
Key Responsibilities
- Own Meta & Google Ads strategy, execution, and optimization.
- Drive profitable customer acquisition and scale online revenue.
- Improve website performance by working closely with the Shopify team on landing pages, product pages, and conversion optimization (CRO).
- Build customer retention and repeat purchase strategies through CRM and remarketing.
- Monitor and improve key business metrics including ROAS, CAC, MER, AOV, CVR, LTV, Repeat Purchase Rate, and Contribution Margin.
- Collaborate with creative, content, and influencer teams to improve campaign performance and brand growth.
- Identify growth opportunities through data analysis, testing, and experimentation.
What We're Looking For
- 5–8 years of hands-on core D2C performance marketing experience.
- Proven experience growing a fashion, lifestyle, beauty, or premium consumer D2C brand.
- Strong expertise in Meta Ads, Google Ads, Shopify, conversion optimization, and retention marketing.
- Deep understanding of the complete D2C growth funnel—from acquisition to repeat purchase.
- High ownership, commercial mindset, and ability to execute in a fast-paced founder-led environment.
Head of Growth and Operations
Organisation Overview
Cyces Innovation Labs LLP is an AI-first technology company specializing in product engineering, software development, data engineering, and applied AI solutions. Having partnered with 150+ organizations globally, we help startups, enterprises, and government bodies build scalable digital products, automate workflows, and drive business growth through technology. Our team of engineers, designers, and innovators combines strong engineering principles with product thinking to deliver impactful solutions across industries.
Location: Chennai (Work from office)
Job Overview
We are seeking a strategic and results-oriented Head of Growth and Operations to lead and oversee our Website and SEO Managed Services division - Freshboost. This is a leadership role responsible for driving operational excellence, managing cross-functional teams, ensuring exceptional client delivery, and contributing to the overall growth and success of the business unit.
The Head of Growth and Operations will be accountable for the performance of Account Management, SEO, and Website Services teams, ensuring the successful delivery of client engagements while maintaining high standards of quality, efficiency, and customer satisfaction. The ideal candidate will possess strong leadership capabilities, commercial awareness, and a solid understanding of SEO, website development, digital marketing, Webflow, and WordPress.
Responsibilities
- Lead and manage the Website and SEO Managed Services division, ensuring alignment with organizational goals and business objectives.
- Provide leadership, guidance, and mentorship to Account Managers, SEO Specialists, Webflow Developers, WordPress Developers, and other team members.
- Own the end-to-end delivery of client services, ensuring projects and ongoing engagements are executed efficiently and successfully.
- Establish and monitor departmental goals, KPIs, and performance metrics to drive operational excellence and business growth.
- Ensure high levels of client satisfaction through proactive communication, effective stakeholder management, and quality service delivery.
- Act as the primary escalation point for delivery challenges, client concerns, and operational issues.
- Drive resource planning, workforce allocation, and capacity management across multiple teams and client accounts.
- Develop and implement scalable processes, workflows, and best practices to improve efficiency, productivity, and service quality.
- Collaborate with senior leadership to define delivery strategies, growth initiatives, and service improvement plans.
- Review team performance regularly and foster a culture of accountability, collaboration, and continuous improvement.
- Oversee the successful execution of SEO, website development, website maintenance, and digital marketing initiatives.
- Analyze business performance, client outcomes, and operational data to identify opportunities for improvement and expansion.
- Partner with sales and business development teams to support client acquisition, solution design, and service expansion opportunities.
- Identify risks to project delivery and implement mitigation strategies to ensure business continuity and client success.
- Drive employee engagement, talent development, succession planning, and team capability building within the division.
- Ensure adherence to company standards, service commitments, and delivery timelines across all client engagements.
- Stay informed about industry trends, emerging technologies, and market developments to continuously enhance service offerings.
Qualifications
- Bachelor's degree in Business Administration, Marketing, Digital Marketing, Information Technology, Communications, or a related field.
- Minimum 5 years of professional experience in digital services, managed services, digital marketing, website operations, or related fields.
- Minimum 2 years of proven experience in a leadership, managerial, or delivery management role.
- Demonstrated experience leading and managing high-performing cross-functional teams.
- Strong understanding of SEO, website development, digital marketing, client delivery, and account management practices.
- Working knowledge of Webflow, WordPress, website management processes, and SEO best practices.
- Proven ability to manage multiple teams, projects, and client engagements simultaneously.
- Experience establishing KPIs, managing performance, and driving operational improvements.
- Strong business acumen with the ability to balance client satisfaction, team performance, and organizational objectives.
- Excellent leadership, stakeholder management, communication, and interpersonal skills.
- Strong analytical and problem-solving capabilities with a data-driven approach to decision-making.
- Experience managing client relationships, service delivery operations, and business performance metrics.
- Ability to influence, motivate, and develop teams in a fast-paced environment.
- Experience in agency, managed services, SaaS, consulting, or technology-driven environments will be preferred.
- Familiarity with tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, project management platforms, and reporting tools will be an advantage.
Role Description
This is a full-time remote position for a Digital Marketer. The Digital Marketer will be responsible for developing and implementing online marketing strategies, managing social media accounts, analyzing digital campaigns, generating leads, and optimizing web traffic and user engagement. Daily responsibilities include planning and executing digital marketing campaigns, creating content for social channels, monitoring analytics, and driving growth through innovative marketing approaches.
Qualifications
- Expertise in Digital Marketing, including planning and executing online marketing strategies
- Proficiency in Social Media Marketing and Lead Generation techniques
- Experience in Web Analytics and data-driven decision-making
- Strong skills in Marketing with a focus on developing campaigns to drive business growth
- Excellent written and verbal communication abilities
- Ability to work independently in a remote environment and meet deadlines
- Familiarity with marketing tools like Google Analytics, email marketing platforms, or SEO tools is a plus
- Proven experience in the digital marketing field, and a degree in Marketing, Communication, or related field is preferred
Kindly fill tis Google Form - https://forms.gle/ruYYyeXHf73CCh4A6
Role & Responsibility:
- Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them on-going success in natural search marketing.
- Lead and develop experienced SEO team to drive successful client engagements and natural search results for our clients.
- Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO.
- Keyword research strategies (terms, head/tail, user intent, etc).
- Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing.
- On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc).
- Utilize trending AI-powered SEO tools (e.g., ChatGPT for content ideation, SurferSEO/Frase for optimization, Ahrefs/SEMrush AI insights, Screaming Frog AI audits) to enhance strategy, reporting, and productivity.
- Work with the development team to ensure SEO, SEE, Digital Marketing best practices are properly implemented on newly developed website.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Link building strategies and execution; including viral and buzz-oriented efforts.
- Should have knowledge about Social Media, advanced knowledge of Google Analytics.
- Knowledge about LOCAL SEO will be especially important, knowing all the details about local ranking factors, such as Google Local optimization, citations, and others is essential for this position.
- Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation
Experience: Minimum 7 Years
Location: Indore Onsite
Job Summary
We are looking for a results-driven Performance Marketing Manager to lead customer acquisition and revenue growth through paid digital channels. The ideal candidate will have strong expertise in Meta Ads and Google Ads, with a proven track record of scaling campaigns while maintaining profitability. The role requires hands-on experience in analytics, attribution, tracking implementation, campaign optimization, and data-driven decision-making.
Key Responsibilities
Own customer acquisition and revenue growth through paid digital marketing channels.
Plan, launch, manage, and optimize campaigns across Meta (Facebook & Instagram) and Google Ads.
Manage and scale monthly advertising budgets of ₹50 Lakhs or more while maintaining efficiency and profitability.
Monitor and optimize key performance metrics such as ROAS, MER, CAC, CPA, CTR, Conversion Rate, and Revenue.
Develop and execute structured A/B testing strategies for audiences, creatives, offers, landing pages, and campaign structures.
Analyze customer journeys, conversion funnels, attribution models, and website performance to identify growth opportunities.
Collaborate with the creative team by preparing performance-focused creative briefs and recommending high-converting messaging and ad concepts.
Establish and maintain tracking standards, UTM taxonomy, and attribution consistency across Meta, Google Analytics, Shopify, and other marketing platforms.
Build and manage a creative testing framework with continuous optimization and iteration.
Allocate and optimize paid media budgets across channels based on data and business objectives.
Implement, monitor, and troubleshoot Meta Pixel, Conversion API (CAPI), Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
Identify and resolve tracking gaps, attribution issues, and reporting discrepancies.
Prepare detailed campaign performance reports with actionable insights and recommendations.
Stay updated with industry trends, platform updates, and digital marketing best practices.
Required Skills & Qualifications
4–6 years of hands-on experience in Performance Marketing, Paid Media Buying, or Growth Marketing.
Strong expertise in Meta Ads and Google Ads campaign management.
Experience managing monthly advertising budgets of ₹50 Lakhs or more.
Strong understanding of Shopify Analytics and the ability to reconcile data with Meta Ads and Google Ads.
Hands-on experience with:
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Meta Pixel
Conversion API (CAPI)
Conversion Tracking
Strong knowledge of attribution models, customer journey analysis, marketing funnels, and performance reporting.
Experience briefing creative teams and developing high-converting ad creatives.
Excellent analytical and problem-solving skills with a data-driven approach.
Strong communication, ownership, and stakeholder management skills.
Ability to work in a fast-paced, performance-oriented environment.
Job Role - Senior SEO Specialist
Experience Level - 2 years
Location- Bangalore, On-site
Requirements:
● Proven track record of success in increasing organic traffic and website visibility.
● In-depth knowledge of search engine algorithms and best practices (SEO, SEM, PPC).
● Strong understanding of keyword research, on-page optimization, and link building.
● Experience with SEO tools and platforms such as Google Analytics, Search Console, Ahrefs, SEMrush, etc.
● Excellent analytical and problem-solving skills.
● Strong written and verbal communication skills.
● Ability to work independently and as part of a team.
Responsibilities:
● Develop and execute overarching SEO strategies aligned with business objectives, focusing on organic traffic acquisition, lead generation, and brand visibility.
● Conduct in-depth SEO audits and identify opportunities for improvement across websites, landing pages, and technical infrastructure.
● Spearhead comprehensive keyword research to uncover high-value, relevant keywords and inform content strategy development.
● Craft compelling on-page optimization strategies for website content, meta descriptions, title tags, and header tags.
● Develop and execute robust link-building campaigns to acquire high-quality backlinks from authoritative sources.
● Monitor and analyze website performance using advanced SEO tools like Google Analytics, Search Console, Ahrefs, SEMrush, etc.
● Stay abreast of the latest SEO trends and algorithm updates, proactively implementing adjustments to maintain optimal website performance.
● Collaborate effectively with cross-functional teams (marketing, content, development) to ensure seamless integration of SEO initiatives.
● Present insightful reports and data visualizations to stakeholders, communicating SEO impact and justifying strategic recommendations.
● Identify and troubleshoot complex technical SEO issues, working with developers to implement solutions.
● Contribute to the overall marketing strategy, ensuring organic search plays a critical role in achieving business goals.
Bonus points:
● Experience with e-commerce SEO.
● Proven success in building and managing SEO teams.
● Experience with advanced SEO tools and platforms.
● Client Handling
Performance Marketer
Company Overview
We are a full-service marketing agency that helps ambitious brands show up sharper, grow faster and stand out in crowded markets. From content and social to performance marketing, design, video and PR, we build and execute brand strategies end-to-end for a diverse roster of clients across industries. We're a team that moves fast, takes creative risks, and holds itself to agency-grade standards on every single deliverable. If you want your work to ship, get seen, and actually move numbers for real brands rather than sit in a deck, you'll fit right in.
Role Summary
Plan and scale paid acquisition campaigns across platforms, owning budget, optimization and ROI end-to-end.
Job Details
- Experience: 2-5 years
- Work Model: On-site
- Work Location: ATS Bouquet, Sector 132, Noida
- Work Week: Monday-Saturday, 9:30 AM - 6:30 PM
- Reports To: Head of Growth / Marketing Lead
- Education: Bachelor's degree in Marketing, Business or related field preferred
Key Responsibilities
- Plan and run paid campaigns across Meta, Google and other platforms
- Manage budgets and bidding strategies to optimize for ROAS and CPA
- Continuously test creatives, copy, audiences and landing pages
- Analyze funnels end-to-end and identify drop-off and opportunity areas
- Report on key performance metrics and translate data into next actions
- Collaborate with creative team to brief and improve ad assets
- Stay current with platform updates, ad policy changes and new formats
- Scale what works and cut what doesn't, quickly
- Manage tracking and attribution setup in partnership with tech teams
- Forecast and plan budgets aligned with business growth targets
Mandatory Skills & Experience
- 2-5 years of hands-on performance marketing experience
- Proven expertise with Meta Ads Manager and Google Ads
- Strong analytical mindset with real budget-ownership experience
- Solid understanding of funnels, attribution and unit economics
Preferred Skills (Good to Have)
- Experience scaling ad spend significantly for a D2C/SaaS brand
- Familiarity with pixel/tracking setup and attribution tools
- Conversion rate optimization (CRO) experience
Tools & Technologies
- Meta Ads Manager, Google Ads
- Google Analytics 4 / Mixpanel
- Tracking/attribution tools (Pixel, GTM)
- Creative testing platforms
KPIs / Success Metrics
- Return on ad spend (ROAS)
- Customer acquisition cost (CAC)
- Conversion rate
- Budget utilization efficiency
Benefits & Perks
- Competitive compensation with performance-linked growth
- High-ownership role with direct access to leadership
- Fast-tracked career growth in a high-growth environment
- Learning and development support
- A culture that rewards speed, ownership and craft
Key Responsibilities
- Keyword research aur competitor analysis karna.
- Website ke liye on-page SEO optimization karna.
- Meta titles, meta descriptions aur content optimization.
- Technical SEO issues identify aur resolve karna.
- Quality backlink building aur off-page SEO activities manage karna.
- Google Search Console aur Google Analytics ke data ko monitor karna.
About the Role
We are looking for a motivated and detail-oriented SEO Intern to join our digital marketing team. This role offers hands-on experience in search engine optimization strategies, including on-page SEO, off-page SEO, backlink building, keyword research, and Technical SEO. The ideal candidate should be proactive, detail-oriented, and passionate about learning SEO and enhancing website search performance.
Key Responsibilities
- Conduct backlink research and perform backlink submission activities across relevant platforms
- Identify high-quality websites for link-building opportunities
- Maintain reports on backlink submissions and SEO activities
- Stay updated with SEO trends, search engine algorithms, and best practices to rank keywords
- Collaborate with team members on SEO campaigns and optimization tasks
- Work on different SEO projects in different niches
Requirements
- Basic understanding of SEO concepts and SEO principles
- Familiarity with on-page and off-page SEO techniques
- Knowledge of backlinking and link-building concepts is a plus
- Strong research and analytical skills
- Attention to detail and good organizational abilities
- Proficiency in Excel and basic SEO tools for research and audits
- Ability to learn quickly and work independently
- Good written communication skills
What You'll Gain
- Opportunity to enhance skills in website optimization, keyword mapping, and SEO execution.
- Experience with backlink strategy, planning and execution
- Opportunity to work on real-time SEO projects, including on-page, technical SEO, and link-building tasks.
About the Role
We are looking for a highly performance-driven and growth-focused marketer to lead our digital acquisition and paid marketing initiatives across Meta, Google, and D2C channels.
This is a hands-on role for someone who can independently manage performance marketing, build creative strategies for ads, scale campaigns profitably, optimize ROAS, and drive measurable business growth for a fast-growing D2C wellness and lifestyle brand.
The ideal candidate should understand D2C consumer psychology, ad creatives, content hooks, funnels, and data-driven campaign optimization.
Core Objectives of the Role
* Scale online sales profitably through performance marketing
* Improve ROAS while reducing CAC
* Build high-converting creative strategies for ads
* Increase customer acquisition and conversion rates
* Test creatives, hooks, offers, and audience segments regularly
* Improve retention and remarketing performance
* Build scalable growth systems for the brand
* Drive measurable revenue growth through paid channels
* Support overall D2C brand growth and profitability
Key Responsibilities
* Independently manage Meta Ads (Facebook & Instagram)
* Manage Google Ads campaigns (Search, Shopping, Display, YouTube)
* Plan, launch, optimize, and scale paid campaigns
* Develop creative strategies for performance ads
* Suggest ad hooks, angles, scripts, thumbnails, and concepts
* Coordinate with designers, editors, and content teams
* Analyze winning creatives and performance trends
* Monitor ROAS, CTR, CPC, CPM, CAC, CVR, and other key metrics
* Build audience targeting, retargeting, and scaling strategies
* Improve conversion funnels and customer journeys
* Conduct competitor and market research
* Work closely with founders on growth initiatives
* Generate actionable reports and performance insights
* Use tools like Canva, ChatGPT, Google Analytics, Shopify, and Ads Manager
Required Experience & Skills
* Minimum 3 years of hands-on performance marketing experience
* Strong expertise in Meta Ads Manager
* Working knowledge of Google Ads
* Experience with D2C/eCommerce brands preferred
* Strong understanding of ROAS, CAC, LTV, CTR, CVR, CPC, CPM
* Strong understanding of creative strategy and ad psychology
* Ability to identify winning ad angles and hooks
* Familiarity with Canva or creative editing tools
* Strong analytical and execution skills
* Ability to work independently in a startup environment
Compensation & Benefits
* Annual CTC: Up to ₹6,00,000
* Attractive ESOP opportunities
* Performance-based incentives and bonuses
* Direct exposure to scaling a fast-growing D2C brand
* High ownership role with founder-level collaboration
* Fast-paced startup learning environment
Ideal Candidate Traits
* Data-driven and performance-focused
* Strong ownership mindset
* Creative + analytical thinker
* Fast executor and problem solver
* Deep interest in consumer psychology and ad performance
* Comfortable working in startup environments
Senior SEO Analyst | Pune, India | 2+ years | Full-time
About GO MO Group
GO MO Group is a tech-enabled digital marketing powerhouse, driving exponential growth
for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we
are on a purpose-driven mission to reshape how industries lead and create lasting impact.
We’re not here to chase noise—we’re here to build legacy.
We’re investing in people, partnerships, and platforms that can move markets and
mindsets. Are you ready to be part of this transformation?
Role Summary
We are looking for a skilled and analytical Sr. SEO Analyst to join our Digital Marketing
team. You will be responsible for SEO research, strategy, and execution for B2B clients. The
role requires strong analytical thinking, structured execution, and the ability to
communicate insights clearly. A basic working knowledge of GenAI tools to improve
documentation, research, and productivity will be an added advantage.
What You’ll Do
Research & Analysis
● Conduct keyword research aligned to business goals
● Perform technical and SEO audits
● Provide clear, actionable recommendations for client websites
● Use analytics tools to interpret performance and diagnose issues
● Use GenAI tools where applicable to speed up research or documentation
Strategy and Execution
● Build and execute digital marketing strategies that deliver measurable results
● Identify new opportunities for growth and account expansion
Communication and Collaboration
● Coordinate with Client Success Management team on performance, timelines, and strategy
● Discuss tasks and planning with India Project Managers
● Present performance reports and insights to clients
Reporting
● Prepare structured, high-quality performance reports
● Lead client review meetings and present insights clearly
Qualification Criteria
● Minimum 2 years of hands-on SEO experience (mandatory)
● Experience with tools like GA4, Adobe Analytics, Search Console, Ahrefs, SEMrush, GSC
● Experience in setting up tracking with tools like Google Tag Manager
● Ability to use GenAI tools (ChatGPT, Claude or similar) for improving efficiency in research, summaries, or documentation
● Proven experience building and executing Digital Marketing strategies
● GEO and AI search Experience/Knowledge
● Strong analytical mindset
● Strong English communication (verbal + written)
● Bachelor’s degree in any field
Preferred Attributes
● Experience working with international clients
● Skilled in preparing client-facing presentations and presenting to clients
Position: E-Commerce Manager
Location: Jaipur
Salary: Up to ₹50,000 per month
Experience Required: 3+ Years
Qualification: Graduate
Working Hours: 9 Hours per Day
6 Days a Week
Job Overview
The E-Commerce Manager will oversee the company’s online sales platforms, drive digital revenue growth, and enhance customer experience. The role involves coordinating with marketing, operations, and logistics teams to optimize website performance, increase conversions, and ensure smooth online operations.
Key Responsibilities
· Platform Management
Manage day-to-day operations of all e-commerce platforms.
Oversee product listings, catalog management, merchandising, and pricing updates.
Ensure smooth functioning of the website and online marketplaces.
· Digital Strategy
Collaborate with the marketing team for SEO, PPC, email marketing, and social media campaigns.
Plan and execute strategies to improve online visibility and sales performance.
Monitor competitor activities and market trends.
· User Experience (UX)
Conduct regular website audits to improve navigation and mobile responsiveness.
Ensure a seamless and user-friendly checkout process.
Optimize customer journey and overall shopping experience.
· Performance Analytics
Track and analyze KPIs such as conversion rate, bounce rate, traffic, and ROI.
Generate reports and provide data-driven recommendations for improvement.
Use analytics tools like Google Analytics and CRM systems effectively.
· Inventory & Fulfillment
Coordinate with inventory and logistics teams to maintain stock availability.
Ensure timely order processing and delivery.
Monitor returns, refunds, and customer satisfaction metrics.
Required Skills & Qualifications
· Proficiency in e-commerce platforms such as Shopify, Magento, WooCommerce, or Salesforce Commerce Cloud.
· Strong understanding of digital marketing and online merchandising.
· Experience with Google Analytics, CRM tools, and reporting systems.
· Knowledge of inventory management and supply chain coordination.
· Excellent communication, analytical, and problem-solving skills.
Preferred Candidate Profile
· Strong leadership and coordination abilities.
· Detail-oriented with a customer-focused mindset.
· Ability to manage multiple tasks and meet deadlines efficiently.
Please connect with me here and my linkedin.
Job Title: Senior Performance Marketing Manager
Location: Bangalore
Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth
Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health
COMPANY OVERVIEW
Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.
Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024
We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.
Learn more: www.miror.in
SUMMARY
Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.
CORE COMPETENCIES
· Senior Paid Media Strategy — Meta Ads & Google Ads
· D2C & Marketplace Sales (Amazon, Website)
· Revenue Scaling & Commercial Growth Ownership
· Full-Funnel Campaign Architecture (Prospecting → Retention)
· Budget Forecasting — CAC, ROAS, LTV, MER, AOV
· A/B Testing & Structured Experimentation
· Marketing Analytics, Attribution & Incrementality
· Conversion Rate Optimisation (CRO)
· App-Led Growth & Marketplace Revenue Expansion
· Creative Strategy & Performance Briefing
· GA4, Google Tag Manager, Pixel & Conversion API
· Revenue Reporting & Actionable Insights
· Team Leadership & Cross-Functional Collaboration
ROLE OVERVIEW
We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.
RESPONSIBILITIES
1. Revenue Strategy & Commercial Ownership
· Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.
· Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.
· Forecast budgets and revenue projections in partnership with the business and product teams.
· Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.
2. Campaign Execution & Optimisation
· Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).
· Continuously iterate on audiences, bidding strategies, placements, and creative formats.
· Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.
· Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.
3. Analytics, Attribution & Reporting
· Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.
· Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.
· Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.
· Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.
4. Creative & Messaging Strategy
· Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.
· Identify winning hooks, messaging frameworks, and creative formats based on performance signals.
· Champion a test-and-learn culture for creative iterations tied to sales outcomes.
5. Growth, Scaling & Innovation
· Identify and activate scalable audience pools and new revenue channels.
· Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.
· Lead CRO initiatives to improve landing page performance and purchase conversion rates.
· Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.
6. Team & Stakeholder Leadership
· Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.
· Mentor junior performance marketers and contribute to building a high-performance growth team.
· Present performance insights and growth strategies to senior leadership.
QUALIFICATIONS
· 5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.
· Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.
· Demonstrated track record of scaling revenue profitably at a D2C brand.
· Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.
· Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.
· Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.
· Creative mindset balanced with a rigorous, data-driven approach to problem-solving.
PREFERRED SKILLS (GOOD TO HAVE)
· Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.
· Familiarity with marketing automation, deep linking, and experimentation platforms.
· Prior experience leading or mentoring a performance marketing team.
· Interest in skincare, wellness, beauty, or consumer-first health brands.
· Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.
TOOLS & PLATFORMS
· Meta Ads Manager & Google Ads
· Shopify & D2C Website Platforms
· SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)
· Reporting Dashboards
· Marketing Automation & Deep Linking Tools
WHAT WE OFFER
· Competitive senior-level compensation + performance-based bonuses
· Direct ownership of revenue outcomes with high visibility to leadership
· Opportunity to build and scale a performance team as the company grows
· Dynamic, data-driven, and purpose-led working environment
· Career growth into a Head of Growth or Marketing Leadership role
WHY JOIN US?
· Be part of a high-growth startup tackling a real and underserved need in women's healthcare.
· Work with a passionate, purpose-driven team at the intersection of health and technology.
· Own meaningful revenue goals with the autonomy to build and execute your strategy.
· Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.
TO APPLY
Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/
Job Description
Job Title: Digital Marketing Team Lead
Company: Web Digital Mantra IT Services Pvt Ltd
Location: Kumaraswamy Layout, Bengaluru
Employment Type: Full-Time
Salary Package: ₹4 LPA – ₹5 LPA
Kannada speaking candidates preferred.
About the Company
We are a fast-growing IT services company specializing in Website Development, Software & Mobile App Development, ERP, CRM & Billing Software, along with Digital Marketing Services such as SEO, Google Ads, Meta Ads, and Social Media Marketing. We work with schools, colleges, SMEs, startups, and enterprises to deliver scalable digital solutions.
Key Role
- We are looking for a dynamic and result-oriented Digital Marketing Team Lead to join our growing team at Web Digital Mantra IT Services Pvt Ltd. The ideal candidate should have strong experience in team handling, client coordination, and digital marketing strategy execution.
- The candidate will be responsible for leading the digital marketing team, managing client communication, overseeing campaigns, and ensuring successful delivery of marketing projects across multiple digital platforms.
Key Responsibilities
- Lead and manage the digital marketing team to achieve campaign goals and business targets
- Coordinate with clients to understand requirements, provide updates, and maintain strong professional relationships
- Plan, execute, and monitor digital marketing campaigns across various channels
- Handle SEO, social media marketing, paid campaigns, content marketing, and lead generation activities
- Track campaign performance using analytics tools and prepare performance reports
- Ensure timely project delivery and maintain quality standards
- Collaborate with the design, content, and development teams for campaign execution
- Conduct market research and competitor analysis to improve marketing strategies
- Mentor team members and support their professional development
- Manage online brand presence and improve customer engagement
Required Skills
- Strong leadership and team management skills
- Excellent client handling and communication abilities
- Knowledge of SEO, SEM, Google Ads, Meta Ads, and social media marketing
- Experience in campaign planning and performance analysis
- Familiarity with digital marketing tools such as Google Analytics, Search Console, Canva, CRM tools, etc.
- Strong problem-solving and multitasking skills
- Good presentation and reporting abilities
- Ability to work in a fast-paced environment
Preferred Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field
- 2–4 years of experience in Digital Marketing
- Prior experience in team leadership or client coordination is preferred
Benefits
- Provident Fund (PF) provided
- Employee Insurance provided
- Career growth opportunities
- Supportive and collaborative work environment
- Exposure to diverse client projects and digital technologies
- Paid leaves and company holidays
- Opportunities to work with international clients
- Skill development and learning opportunities
Additional Information
Work Timing: 10:00 AM – 7:00 PM
Work Mode: Work from Office
Marketing Executive
About us
GRG India is a B2B enterprise SaaS company in the incentive and reward management space. Our flagship product, My Incentives, helps large companies automate and gamify the end-to-end sales and channel incentive process — typically for organizations with 2,000+ frontline and channel sales members.
Our clients include some of India's leading brands across BFSI, FMCG, Construction, IT, Agro Chemicals, and Automotive.
My Incentives is a no-code platform that delivers four core outcomes for our clients:
- Real-time incentive automation — ingesting sales data and calculating payouts with zero manual effort
- Gamification and motivation — keeping the brand and sales targets top of mind for frontline and channel reps
- Leadership visibility — giving regional sales heads a live view of team performance
- Fraud and leakage elimination — ensuring every payout is accurate and tamper-proof
We expect you to play a critical role in supporting the go-to market strategy for our products. You will be responsible for all marketing activities, more specifically identifying, developing and acquiring new leads and creating brand awareness. In addition to having a successful presence on relevant digital media, you will also demonstrate a proactive approach to creating the right opportunities to grow our business. It is essential that you are a focused performer who is in the habit of achieving the assigned objectives.
Reports to
Head of Sales
3 best things about the job
- Work in a rapidly evolving industry where scalable tech products have a huge impact
- Have complete ownership of marketing activities and grow your team over time.
- Potential for the role to evolve into a senior role.
Measures of success
- Website traffic growth
- Visitor-to-lead conversion rate
- Sales-qualified leads generated
- Opportunities (or pipeline revenue) generated
- New customers generated
- Revenue generated
Responsibilities of the role
- Paid Search & Performance: Develop, implement, and optimize high-performing Google Ads campaigns (Search, Display, Retargeting) to drive B2B lead generation.
- Multi-Channel Acquisition: Beyond Google, manage paid media and growth hacking through LinkedIn and other B2B platforms.
- Conversion Rate Optimization (CRO): Identify technical hacks and integrations to improve visitor-to-lead conversion rates on landing pages.
- Data-Driven Execution: Gather and derive actionable insights from Google Analytics and Zoho to refine targeting and reduce Customer Acquisition Cost (CAC)
- Hands-on expertise in paid/organic traffic sources including SEO/SEM/LinkedIn/ Email/Other paid media
- Must have expertise in using various digital platforms like Adwords, Facebook, Ad networks, Google Analytics, LinkedIn Ads, Zoho campaigns, etc.
What you will need
- Experience: Minimum 2 years of experience in B2B marketing, preferably in the SaaS domain.
- Technical Expertise: Deep hands-on expertise in Google Adwords (Google Ads), Google Analytics, and LinkedIn Ads is mandatory.
- Analytical Mindset: A strong bias for using analytical tools to make data-driven decisions.
- Soft Skills: Great communication skills and a creative mindset to balance technical performance with compelling brand messaging.
- Collaboration: Ability to report to the Head of Sales and coordinate with internal/external stakeholders.
Location:
Sewri West, Mumbai
- The PPC / Paid Search is responsible for administering and managing Pay per Click media strategies for clients. She/he should be able to quickly understand & support initiatives that will contribute to the goals and success of client campaigns.
- Perform daily account management on Google AdWords, Facebook, Bing and other search platforms.
- Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score & other important account metrics.
- Provide creative copy suggestions and graphical ad templates.
- Assist in the management of Display network placement lists on AdWords & through other contextual advertising platforms.
- Can devise strategies to increase ROI – Is good at increasing CTR & reducing the cost per clicks.
- Leverage AI-powered tools and automation (such as smart bidding, performance forecasting, and AI-driven ad optimization platforms) to enhance campaign efficiency, targeting accuracy, and ROI.
- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Able to understand the business website thoroughly to implement a strategic plan for Google AdWords.
- Keep pace with search engine and PPC industry trends and developments
Experience : Minimum 5 Years
Location : Indore-onsite
Interview mode : Virtual
Note : Please DO NOT apply if you're experience less then 7 years
We are seeking a dynamic Marketing Specialist to take ownership of our brand’s digital presence. In this role, you will be the voice of our brand across social media, websites, and marketing campaigns. You will work closely with the Chief Marketing Officer (CMO) and the CEO to translate Curl Up and Dye’s unique services into engaging content that drives traffic, engagement, and conversions.
*Note: This is a hybrid role for the first 6 months, transitioning to a full-time, on-site role at the studio thereafter.*
Key Responsibilities
Social Media Management & Content Creation
- Create, curate, and manage high-quality visual content (photos, reels, stories) for Instagram, Facebook, and other social media and digital platforms.
- Develop a cohesive content calendar that showcases brand, services, stylist expertise, client transformations, and behind-the-scenes moments.
- Post regular content optimized for maximum reach and engagement.
- Actively monitor and respond to comments, DMs, and engagement across all social platforms to foster community and handle enquiries.
Content Marketing & Website Management
- Write and publish SEO-friendly blogs, service descriptions, and promotional copy.
- Manage and maintain the brand website, ensuring content is up-to-date, visually appealing, and user-friendly.
- Produce video content (tutorials, testimonials, event highlights) for various marketing channels.
Campaigns & Advertising
- Ideate and execute marketing campaigns aligned with seasonal trends, new service launches, and festive periods.
- Manage paid advertising campaigns on Meta (Facebook/Instagram) and Google Ads to increase brand awareness and appointment bookings.
- Track, analyze, and report on campaign performance and KPIs in collaboration with the CMO.
Partnerships & Events
- Identify, pitch, and manage collaborations with influencers, content creators, brands, and partners to expand brand reach.
- Assist in planning and executing on-ground events, pop-ups, and in-studio experiences to drive community engagement.
- Maintain a digital asset library and ensure brand consistency across all platforms.
Requirements
- Experience: 3 to 5 years of marketing experience, preferably within retail, hospitality, beauty, or lifestyle brands.
- Content Expertise: Proven ability to create high-quality visual content (photography/videography) and copywriting tailored for social media and web.
- Tech Savvy: Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite,/Premiere Pro) and social media management tools (e.g., Meta Business Suite, Later, or Hootsuite).
- Advertising: Hands-on experience managing paid ads on Meta (Facebook/Instagram) and Google Ads, with a strong understanding of audience targeting and ROI analysis.
- Analytical Mindset: Comfortable using analytics tools (Google Analytics, social insights) to track KPIs and optimize performance.
- Communication: Excellent verbal and written communication skills in English; knowledge of Kannada or Hindi is a plus.
- Organization: Ability to manage multiple projects—from daily posting to large-scale campaigns—while maintaining attention to detail.
Work Schedule
- Schedule: Tuesday to Sunday (10:00 AM – 7:00 PM). *Note: Monday is a fixed weekly off.*
- Hybrid Stage (First 6 Months): This role will operate in a hybrid capacity, allowing a mix of remote work and in-studio presence to capture content and collaborate with the team.
- Full-Time On-Site (After 6 Months): Following the initial period, the role will transition to a full-time, on-site position at the studio to ensure deeper integration with the entire team.
Most people will scroll past this. This is written for the one who does not.
HospiPal is building India’s care continuity platform. Doctor-led, co-founded by a surgeon and a nephrologist. We provide trained hospital companions and nursing associates for patients after discharge because the system does a brilliant job of treating people and almost nothing to support their recovery at home.
You will own GMB, local SEO, Meta Ads, Google Ads, Instagram, Facebook, LinkedIn, WhatsApp, content strategy, hospital outreach and B2B demand generation. No team yet. No playbook yet. You build both.
Direct access to founders from day one. Full ownership. A problem that genuinely matters.
If this feels like it was written for you, it probably was.
About Us
Pearl is AI for professional services at global scale—combining advanced AI with verified human expertise to deliver help that’s accurate, accountable, and fast. Since 2003, our network has connected millions of customers with licensed professionals across 196 countries, making real expertise available anytime, anywhere.
Our Values
- Data driven: Data decides, not egos
- Courageous: We take risks and challenge the status quo
- Innovative: We're constantly learning, creating, and adapting
- Lean: We focus on customers, using lean testing to learn how to serve them best
- Humble: Past success is not a guarantee of future success
About the Role
As a Senior Analyst at Pearl, you will be a Subject Matter Expert (SME) in the professional services domain, driving long-term growth and leveraging the latest technologies and methodologies.
In this role, you will drive tangible business impact by delivering high-quality insights and recommendations that are grounded in your ability to combine strategic thinking and problem-solving with detailed analysis. This position offers a unique opportunity to collaborate closely with Product Managers and cross-functional teams, uncovering valuable business insights, devising optimization strategies, and validating them through experiments.
What You’ll Do
- Collaborate with Product and Analytics leadership to conceive and structure analysis and deliver highly actionable insights from “deep dives” into specific areas of our business
- Conduct analysis of a tremendous amount of internal & external data to find growth & optimization opportunities for the business
- Package and communicate findings and recommendations to a broad audience (including senior leadership)
- Perform both Descriptive & Prescriptive Analytics including experimentations (AB, MAB), build Reporting for understanding trends
- Implement and track business metrics that will help drive the business
- Help determine growth strategy from a marketing and operations perspective
- Responsible/Opportunity to operate in an individual capacity as a lead analyst to understand the customer and guide informed strategic decisions & executions
What We’re Looking For
- 7+ years of experience in e-commerce/customer experience products
- Proficiency in analysis and business modeling using Excel
- Experience with Google Analytics, BigQuery, PowerBI, and Python ./ R would be a plus
- Experience with SQL with a strong ability to write complex queries to extract information and arrive at an answer
- Expertise in Descriptive Statistical Analysis, Inferential Statistical Analysis
- Strong experience in setting up and driving A/B Testing or Hypothesis Testing and analyzing the results
- Ability to translate analysis results into business recommendations, and excellent written and confident verbal communication skills
- Ability to communicate effectively with all levels of management and partners from a variety of business functions
- Advanced English level
Our Commitment to an Inclusive Workplace
We welcome people from all backgrounds who seek the opportunity to help build a future where professional services are readily available to all. If you have curiosity, passion, and a collaborative spirit, come work with us. Pearl is committed to an inclusive workplace. Pearl is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.
AI Disclosure & Informed Consent
Artificial intelligence (AI) technology may be used during the hiring process to record, transcribe, analyze, and rank interview responses. By submitting your application and participating in the interview process, you acknowledge and consent to the use of AI technology in the hiring process. For more information see our AI Disclosure and Consent Policy.
𝐖𝐞’𝐫𝐞 𝐇𝐢𝐫𝐢𝐧𝐠: 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞
𝐂𝐨𝐦𝐩𝐚𝐧𝐲: 𝐀𝐞𝐫𝐭𝐫𝐢𝐩
𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧: 𝐆𝐡𝐢𝐭𝐨𝐫𝐧𝐢, 𝐃𝐞𝐥𝐡𝐢 (𝐈𝐧-𝐨𝐟𝐟𝐢𝐜𝐞)
𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: 𝟐–𝟔 𝐘𝐞𝐚𝐫𝐬
𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲: 𝐓𝐫𝐚𝐯𝐞𝐥 & 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲
𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐑𝐨𝐥𝐞
𝐖𝐞 𝐚𝐫𝐞 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚 𝐝𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐰𝐢𝐭𝐡 𝐬𝐭𝐫𝐨𝐧𝐠 𝐡𝐚𝐧𝐝𝐬-𝐨𝐧 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐢𝐧 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐚𝐧𝐝 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 (𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 & 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦). 𝐓𝐡𝐞 𝐢𝐝𝐞𝐚𝐥 𝐜𝐚𝐧𝐝𝐢𝐝𝐚𝐭𝐞 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐞 𝐬𝐤𝐢𝐥𝐥𝐞𝐝 𝐢𝐧 𝐦𝐚𝐧𝐚𝐠𝐢𝐧𝐠, 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐬𝐜𝐚𝐥𝐢𝐧𝐠 𝐩𝐚𝐢𝐝 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐰𝐢𝐭𝐡 𝐚 𝐟𝐨𝐜𝐮𝐬 𝐨𝐧 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐑𝐎𝐈. 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐭𝐫𝐚𝐯𝐞𝐥 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚𝐧 𝐚𝐝𝐝𝐞𝐝 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞.
𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬
• 𝐏𝐥𝐚𝐧, 𝐞𝐱𝐞𝐜𝐮𝐭𝐞, 𝐚𝐧𝐝 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 (𝐒𝐞𝐚𝐫𝐜𝐡, 𝐃𝐢𝐬𝐩𝐥𝐚𝐲, 𝐘𝐨𝐮𝐓𝐮𝐛𝐞) 𝐚𝐧𝐝 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 (𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 & 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦)
• 𝐃𝐫𝐢𝐯𝐞 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬 𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐨𝐧 𝐥𝐞𝐚𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐠𝐫𝐨𝐰𝐭𝐡
• 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐛𝐚𝐬𝐞𝐝 𝐨𝐧 𝐂𝐏𝐂, 𝐂𝐏𝐀, 𝐑𝐎𝐀𝐒, 𝐂𝐓𝐑, 𝐚𝐧𝐝 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐫𝐚𝐭𝐞𝐬
• 𝐏𝐞𝐫𝐟𝐨𝐫𝐦 𝐤𝐞𝐲𝐰𝐨𝐫𝐝 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡, 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬
• 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚𝐧𝐝 𝐭𝐞𝐬𝐭 𝐚𝐝 𝐜𝐨𝐩𝐢𝐞𝐬, 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞𝐬, 𝐚𝐧𝐝 𝐥𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐠𝐞𝐬
• 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭 𝐫𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐚𝐧𝐝 𝐥𝐨𝐨𝐤𝐚𝐥𝐢𝐤𝐞 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬
• 𝐌𝐨𝐧𝐢𝐭𝐨𝐫 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞 𝐛𝐮𝐝𝐠𝐞𝐭𝐬
• 𝐂𝐨𝐧𝐝𝐮𝐜𝐭 𝐀/𝐁 𝐭𝐞𝐬𝐭𝐢𝐧𝐠 𝐭𝐨 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲
• 𝐔𝐬𝐞 𝐆𝐀𝟒 𝐚𝐧𝐝 𝐓𝐚𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 𝐟𝐨𝐫 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐚𝐧𝐝 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬
• 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐫𝐞𝐩𝐨𝐫𝐭𝐬 𝐚𝐧𝐝 𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬
• 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐝𝐞𝐬𝐢𝐠𝐧 𝐚𝐧𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐞𝐚𝐦𝐬
𝐌𝐮𝐬𝐭-𝐇𝐚𝐯𝐞 𝐒𝐤𝐢𝐥𝐥𝐬
• 𝐇𝐚𝐧𝐝𝐬-𝐨𝐧 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐰𝐢𝐭𝐡 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐚𝐧𝐝 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬
• 𝐒𝐭𝐫𝐨𝐧𝐠 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐨𝐟 𝐂𝐏𝐂, 𝐂𝐏𝐀, 𝐑𝐎𝐀𝐒, 𝐂𝐓𝐑
• 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐢𝐧 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐚𝐧𝐝 𝐩𝐢𝐱𝐞𝐥 𝐬𝐞𝐭𝐮𝐩
• 𝐊𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐨𝐟 𝐫𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐬𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧
• 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐚𝐥 𝐦𝐢𝐧𝐝𝐬𝐞𝐭 𝐚𝐧𝐝 𝐩𝐫𝐨𝐛𝐥𝐞𝐦-𝐬𝐨𝐥𝐯𝐢𝐧𝐠 𝐬𝐤𝐢𝐥𝐥𝐬
• 𝐀𝐛𝐢𝐥𝐢𝐭𝐲 𝐭𝐨 𝐦𝐚𝐧𝐚𝐠𝐞 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬
𝐆𝐨𝐨𝐝 𝐭𝐨 𝐇𝐚𝐯𝐞
• 𝐓𝐫𝐚𝐯𝐞𝐥 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 (𝐅𝐥𝐢𝐠𝐡𝐭𝐬/𝐇𝐨𝐭𝐞𝐥𝐬/𝐇𝐨𝐥𝐢𝐝𝐚𝐲𝐬)
• 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 / 𝐥𝐞𝐚𝐝 𝐠𝐞𝐧 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞
• 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐠𝐞 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧
• 𝐁𝐚𝐬𝐢𝐜 𝐒𝐄𝐎 & 𝐟𝐮𝐧𝐧𝐞𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
𝐐𝐮𝐚𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬
• 𝐁𝐚𝐜𝐡𝐞𝐥𝐨𝐫’𝐬 𝐝𝐞𝐠𝐫𝐞𝐞 𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 / 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
• 𝟐–5 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞
Sr. Paid Marketing Analyst
Full-time | On-site | 3+ years | Pune, Maharashtra
Or apply via: https://www.gomogroup.com/en/career/
WHY CHOOSE GO MO?
We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:
- Extensive Growth Opportunities
- International Exposure
- Training Programs
- Mentorship
OUR OFFERINGS
- Pull Marketing (SEO)
- Google Ads
- Web Development
- UI / UX Design
- Demand Generation
Our client portfolio includes 100+ leading European companies
OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar
_________________________________________________________
SCOPE OF WORK:
Research and Analysis:
- Stay ahead of platform updates and trends; integrate innovations into strategy
- Drive keyword strategy and restructure accounts to unlock scalable growth
- Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
- Analyze and interpret conversion and attribution data to deriveactionable strategic insights
- Ability to create strategies and budget forecasts
Communication:
- Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
- Partner with internal teams to address performance challenges
- Deliver projects on time, meeting weekly and monthly deadlines
Strategy & Execution:
- Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
- Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
- Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
- Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability
Reporting
- Create performance reports using Google Slides/other dashboards, and review them with clients
- Present key strategies and insights to Client Success Managers and clients
- Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports
__________________________________________________________________________________
MANDATORY REQUIREMENTS
- Minimum 2 experience hands on experience with Google Ads
- Strong domain expertise in paid media, including strategy, execution, and analytics
- Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
- Excellent written and verbal communication skills in English
- Bachelor's degree in any field; a Master’s degree is a plus
HANDS ON EXPERIENCE
- Google Ads, LinkedIn Ads, Bing/Microsoft Ads
- Google Tag Manager (GTM), GA4, Looker Studio
- Strong understanding of performance marketing principles, bidding
- strategies, and attribution models
- Proven track record in driving successful PPC and paid search campaigns
- Experience in dealing directly with clients
- Effective communication and reporting skills
- Good experience in managing medium to large-sized budgets
- Strong analytical skills and should be good with numbers
- Should have a data driven approach to work
PREFERRED ATTRIBUTES
- Experience in LinkedIn Ads
- Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
- Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
- Residing in/ willing to relocate to Pune
- Experience with delivery management or people management
Job Types: Full-time, Permanent
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Experience:
- Google Ads: 2 years (Required)
Location:
- Kalyani Nagar, Pune, Maharashtra (Preferred)
Work Location: In person
Sr. Paid Marketing Analyst
Full-time | On-site | 3+ years | Pune, Maharashtra
Or apply via: https://www.gomogroup.com/en/career/
WHY CHOOSE GO MO?
We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:
- Extensive Growth Opportunities
- International Exposure
- Training Programs
- Mentorship
OUR OFFERINGS
- Pull Marketing (SEO)
- Google Ads
- Web Development
- UI / UX Design
- Demand Generation
Our client portfolio includes 100+ leading European companies
OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar
_________________________________________________________
SCOPE OF WORK:
Research and Analysis:
- Stay ahead of platform updates and trends; integrate innovations into strategy
- Drive keyword strategy and restructure accounts to unlock scalable growth
- Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
- Analyze and interpret conversion and attribution data to deriveactionable strategic insights
- Ability to create strategies and budget forecasts
Communication:
- Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
- Partner with internal teams to address performance challenges
- Deliver projects on time, meeting weekly and monthly deadlines
Strategy & Execution:
- Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
- Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
- Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
- Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability
Reporting
- Create performance reports using Google Slides/other dashboards, and review them with clients
- Present key strategies and insights to Client Success Managers and clients
- Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports
__________________________________________________________________________________
MANDATORY REQUIREMENTS
- Minimum 2 experience hands on experience with Google Ads
- Strong domain expertise in paid media, including strategy, execution, and analytics
- Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
- Excellent written and verbal communication skills in English
- Bachelor's degree in any field; a Master’s degree is a plus
HANDS ON EXPERIENCE
- Google Ads, LinkedIn Ads, Bing/Microsoft Ads
- Google Tag Manager (GTM), GA4, Looker Studio
- Strong understanding of performance marketing principles, bidding
- strategies, and attribution models
- Proven track record in driving successful PPC and paid search campaigns
- Experience in dealing directly with clients
- Effective communication and reporting skills
- Good experience in managing medium to large-sized budgets
- Strong analytical skills and should be good with numbers
- Should have a data driven approach to work
PREFERRED ATTRIBUTES
- Experience in LinkedIn Ads
- Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
- Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
- Residing in/ willing to relocate to Pune
- Experience with delivery management or people management
Job Types: Full-time, Permanent
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Experience:
- Google Ads: 2 years (Required)
Location:
- Kalyani Nagar, Pune, Maharashtra (Preferred)
Work Location: In person
About Timble AI
Timble AI is a comprehensive, AI-powered intelligence platform designed for banks, NBFCs, and financial institutions to enable faster, more accurate, and scalable decision-making. It brings together data orchestration, document intelligence, alternate data, and communication into a unified system that supports the entire customer lifecycle—from onboarding and underwriting to collections and monitoring.
Powered by advanced technologies such as OCR, machine learning, and large language models (LLMs), Timble AI automates verification, detects fraud in real time, and generates actionable risk insights. Its modular, API-first architecture allows seamless integration with existing systems like LOS, LMS, and CRMs.
By transforming manual, fragmented processes into a real-time, intelligent workflow, Timble AI helps institutions reduce turnaround time (TAT), lower operational costs, improve accuracy, and deliver a better customer experience while ensuring compliance and data security.
For more information about Joveo’s award-winning platform, visit https://timble.ai/
Role Overview:
We are looking for a motivated and enthusiastic Product Marketing Manager to Lead the Marketing Initiative end to end. This role offers the opportunity to gain hands-on experience in B2B SaaS product marketing, supporting various initiatives and campaigns that drive product awareness, adoption, and growth for sales and partner enablement
Responsibilities
● Develop and execute go-to-market strategies for product launches, feature releases, and partner-led initiatives
● Handle website / timble ai products - SEO and content / blogs with the design using basic html , css..
● Define clear product positioning, messaging, and value propositions that resonate with target audiences and partner ecosystems
● Collaborate with product, sales, and partner teams to create compelling content - sales decks, datasheets, case studies, and co-branded assets
● Conduct market and competitive research to identify trends, customer needs, and joint opportunities with partners
● Plan and deliver integrated campaigns (digital, events, webinars) to drive awareness, adoption, and partner-sourced pipeline
● Create and maintain enablement materials and toolkits for internal sales teams and external partners
● Track and report on the performance of product marketing programs, partner campaigns, and overall ROI
● Build and nurture strong relationships with key partners to unlock co-marketing opportunities and maximize impact
Qualifications
● 3-5 years of relevant experienceStrong interest in product marketing and technology.
● Excellent written and verbal communication skills.
● Proficient in creating high impact sales collateral
● Familiarity with marketing tools and platforms (e.g., HubSpot, Adobe Suite, Google Analytics) is a plus.
● Creative thinking and problem-solving skills.
● Ability to work independently and as part of a team.
● Strong organizational skills and attention to detail.
What We Offer
● Hands-on experience with real-world marketing projects.
● Mentorship and guidance from experienced marketing professionals.
● Opportunity to develop and enhance your skills in a fast-paced, innovative environment.
Please fill this form - [ https://forms.gle/g7Ez1cg97ssZWSds6 ]
Sr. Paid Marketing Analyst
Full-time | On-site | 3+ years | Pune, Maharashtra
Or apply via: https://www.gomogroup.com/en/career/
WHY CHOOSE GO MO?
We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:
- Extensive Growth Opportunities
- International Exposure
- Training Programs
- Mentorship
OUR OFFERINGS
- Pull Marketing (SEO)
- Google Ads
- Web Development
- UI / UX Design
- Demand Generation
Our client portfolio includes 100+ leading European companies
OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar
_________________________________________________________
SCOPE OF WORK:
Research and Analysis:
- Stay ahead of platform updates and trends; integrate innovations into strategy
- Drive keyword strategy and restructure accounts to unlock scalable growth
- Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
- Analyze and interpret conversion and attribution data to deriveactionable strategic insights
- Ability to create strategies and budget forecasts
Communication:
- Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
- Partner with internal teams to address performance challenges
- Deliver projects on time, meeting weekly and monthly deadlines
Strategy & Execution:
- Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
- Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
- Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
- Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability
Reporting
- Create performance reports using Google Slides/other dashboards, and review them with clients
- Present key strategies and insights to Client Success Managers and clients
- Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports
__________________________________________________________________________________
MANDATORY REQUIREMENTS
- Minimum 2 experience hands on experience with Google Ads
- Strong domain expertise in paid media, including strategy, execution, and analytics
- Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
- Excellent written and verbal communication skills in English
- Bachelor's degree in any field; a Master’s degree is a plus
HANDS ON EXPERIENCE
- Google Ads, LinkedIn Ads, Bing/Microsoft Ads
- Google Tag Manager (GTM), GA4, Looker Studio
- Strong understanding of performance marketing principles, bidding
- strategies, and attribution models
- Proven track record in driving successful PPC and paid search campaigns
- Experience in dealing directly with clients
- Effective communication and reporting skills
- Good experience in managing medium to large-sized budgets
- Strong analytical skills and should be good with numbers
- Should have a data driven approach to work
PREFERRED ATTRIBUTES
- Experience in LinkedIn Ads
- Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
- Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
- Residing in/ willing to relocate to Pune
- Experience with delivery management or people management
Job Types: Full-time, Permanent
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Experience:
- Google Ads: 2 years (Required)
Location:
- Kalyani Nagar, Pune, Maharashtra (Preferred)
Work Location: In person
SEO Analyst | Full-time | On-site | 3+ years | Pune, Maharashtra
Or apply via: https://www.gomogroup.com/en/career/
About GO MO Group
GO MO Group is a tech-enabled digital marketing powerhouse, driving exponential growth
for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we
are on a purpose-driven mission to reshape how industries lead and create lasting impact.
We’re not here to chase noise—we’re here to build legacy.
We’re investing in people, partnerships, and platforms that can move markets and
mindsets. Are you ready to be part of this transformation?
Role Summary
We are looking for a skilled and analytical Sr. SEO Analyst to join our SME team. You will
be responsible for SEO research, strategy, and execution for B2B clients. The role requires
strong analytical thinking, structured execution, and the ability to communicate insights
clearly. A basic working knowledge of GenAI tools to improve documentation, research, and productivity will be an added advantage.
What You’ll Do
Research & Analysis
● Conduct keyword research aligned to business goals
● Perform technical and SEO audits
● Provide clear, actionable recommendations for client websites
● Use analytics tools to interpret performance and diagnose issues
● Use GenAI tools where applicable to speed up research or documentation (optional,
not primary)
Strategy & Execution
● Build and execute SEO strategies that deliver measurable results
● Identify new opportunities for growth and account expansion
Communication & Collaboration
● Coordinate with Client Success Management team on performance, timelines, and
strategy
● Discuss tasks and planning with India Project Managers
● Present performance reports and insights to clients
Reporting
● Prepare structured, high-quality performance reports
● Lead client review meetings and present insights clearly
Qualification Criteria
● Minimum 3 years of hands-on SEO experience (mandatory)
● Experience with tools like GA4, Adobe Analytics, Search Console, Ahrefs, SEMrush, GSC
● Experience in setting up tracking with tools like Google Tag Manager
● Ability to use basic GenAI tools (ChatGPT or similar) for improving efficiency in research, summaries, or documentation
● Proven experience building and executing SEO strategies
● GEO and AI search Experience/Knowledge
● Strong analytical mindset
● Strong English communication (verbal + written)
● Bachelor’s degree in any field
Preferred Attributes
● Experience working with international clients
● Skilled in preparing client-facing presentations and presenting to clients
● Understanding of enterprise B2B environments
● Expertise with CMS platforms such as Adobe Experience Manager, Sitecore etc.
What Success Looks Like
Within 90 days, you will:
● Deliver two strong impact-driven SEO improvements
● Establish smooth coordination with Sweden & India teams
● Present well-structured SEO reports and insights
● Use GenAI tools responsibly and thoughtfully for documentation or productivity
● Demonstrate a clear understanding of client business goals
Why Join Us
● Work with global enterprise brands
● Exposure to modern SEO frameworks and AI-supported workflows
● Fast-growing European digital marketing environment
● Access to training, mentorship, and cross-team collaboration
● Culture focused on ownership, learning, and impact
Job Type: Full-time
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Work Location: In person
Job Title: SEO Specialist.
Experience: 3–4 Years.
Location: Dehradun,Work from Home.
Employment Type: Full-Time.
About the Role:
We are looking for a results-driven Digital Marketing Expert (SEO-focused) with 3–4 years of experience to drive organic growth and improve online visibility. The ideal candidate should have strong expertise in SEO, along with working knowledge of AIO (AI Optimisation), AEO (Answer Engine Optimisation), and GEO (Generative Engine Optimisation) and Local SEO. Experience in paid marketing (Google Ads, Meta Ads) will be a strong advantage.
Key Responsibilities:
SEO (Search Engine Optimisation) Perform keyword research, competitor analysis, and search intent mapping.
Execute on-page, off-page, and technical SEO strategies.
Optimise website structure, internal linking, and content for rankings.
Monitor performance using tools like Google Analytics, Search Console, Ahrefs, SEMrush, etc.
Conduct regular SEO audits and implement recommendations.
Manage link-building and outreach campaigns AEO (Answer Engine Optimisation).
Optimise content for featured snippets, voice search, and zero-click searches.
Structure content using FAQs, schema markup, and conversational formats.
Improve visibility on platforms like Google SGE, voice assistants, and AI-driven search AIO (AI Optimisation).
Leverage AI tools (e.g., ChatGPT, Jasper, Surfer SEO) for content and strategy.
Optimise content for AI-driven search experiences Use AI insights to enhance keyword clustering, content gaps, and automation GEO (Generative Engine Optimisation).
Optimise content to appear in AI-generated search results (SGE, Bing Copilot, etc.)
Structure content for semantic relevance and entity-based optimisation.
Ensure brand visibility across generative AI platforms (Bonus) Paid Marketing.
Plan and manage Google Ads / Meta Ads campaigns Optimise campaigns for conversions and ROI Align paid strategies with organic growth efforts.
Requirements:
3–4 years of hands-on experience in SEO and digital marketing.
Strong understanding of on-page, off-page, and technical SEO.
Familiarity with AIO, AEO, and GEO concepts and implementation.
Experience with SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.)
Basic understanding of HTML, CSS, and website CMS (WordPress, Shopify, etc.)
Analytical mindset with experience in data-driven decision-making. Excellent communication and content optimisation skills.
Preferred Qualifications:
(Good to Have) Experience in Google Ads / Paid Media campaigns. Knowledge of conversion rate optimisation (CRO).
Experience working with international clients (AU, US, UK markets). Understanding of content marketing and blogging strategies.
Key Skills:
SEO Strategy & Execution.
Technical SEO.
AI-driven Marketing (AIO).
Answer Engine Optimisation (AEO).
Generative Engine Optimisation (GEO).
Data Analysis & Reporting.
Content Optimisation.
Why Join Us:
Opportunity to work on global projects (AU/US/UK markets).
Exposure to cutting-edge AI-driven SEO strategies.
Collaborative and growth-focused environment.
Career advancement opportunities.
ROLE OVERVIEW
We are looking for a driven Performance Marketing & Engagement Associate to join our fast-growing Product & Growth team. This is a fantastic entry-level opportunity for someone passionate about user engagement, data-driven marketing, and creating measurable business impact. You will work on improving core growth KPIs — Activation, Engagement, Conversion, and Acquisition — through performance marketing channels and engagement platforms like WebEngage.
KEY RESPONSIBILITIES
▸ Plan, create, and execute campaigns and user journeys using engagement tools (WebEngage or similar).
▸ Support performance marketing initiatives to drive user acquisition and retention.
▸ Collaborate with product and growth teams to design strategies improving Activation, Engagement, Conversion & Acquisition metrics
.▸ Monitor campaign performance, analyze results, and share actionable insights with the team.
▸ Continuously test and optimize campaigns, creatives, and messaging to maximize ROI.
▸ Stay updated with the latest performance marketing and engagement trends and tools.
REQUIREMENTS
▸ 0–1 year of experience in performance marketing, CRM, or engagement platforms (internship experience counts).
▸ Basic understanding of digital marketing channels — paid ads, email, push notifications, in-app messaging, etc.
▸ Analytical mindset with the ability to read data, identify patterns, and suggest improvements.
▸ Strong communication and problem-solving skills with eagerness to learn in a fast-paced startup.
▸ Prior exposure to WebEngage, MoEngage, CleverTap, or similar tools is a plus (not mandatory).
USE OF AI POLICY
▸ Use AI tools (ChatGPT, Claude, etc.) to accelerate daily work — from drafting copy and campaign briefs to generating creative variants quickly. Apply AI in campaign planning for audience insights, journey design, and A/B test ideas. Use it further for report summaries, UTM generation, and automating repetitive tasks — enabling more focus on strategy and optimization.
WHY JOIN US?
▸ Work on real growth problems and directly impact core business KPIs and millions of users.
▸ Learn end-to-end performance marketing and engagement strategies from the ground up.
▸ Be part of a high-energy, mission-driven team with strong career growth potential.
▸ Get hands-on exposure to cutting-edge marketing and engagement tools
We are looking for a "Web Content Editor" to manage and execute content updates for a global B2B website, working closely with internal teams across multiple markets.
Not a writing role. Not a developer role.
Key Responsibilities:
* Manage website updates using SAP SmartEdit
* Handle content requests from global teams across regions
* Coordinate with marketing, product, and technical teams for content-related updates
* Own workflows, tickets and timelines
* Ensure accuracy through strong QA before publishing
* Track performance using GA4
Who Should Apply:
* 3-6 years experience in website management / CMS / digital operations
* Hands-on experience with SAP SmartEdit or similar tools
* English communication (written & verbal)
* Organized, detail-oriented, and process-driven
* Comfortable working with global teams
Location: Noida, Sector 8 (Full-time, on-site)
If you see yourself managing a global website, and upscaling your coordination skills, please fill out the application below:
https://forms.gle/NdAe55ERLN7jFy2a6
(Only shortlisted candidates will be contacted for next steps)
#hiring #webcontenteditor #CMS #SAPSmartEdit #Coordination

About Client
At Client, we don’t just follow digital marketing trends—we create them. We are seeking a dynamic and results-driven Digital Marketing Lead / Team Lead to spearhead our digital growth initiatives. If you have a passion for SEO, PPC, social media, and performance marketing, and possess the ability to transform brands into market leaders, we want you to lead our team of digital innovators.
Key Responsibilities
- Develop and execute high-impact digital marketing strategies to drive traffic, engagement, conversions, and ROI.
- Lead, mentor, and inspire a team of marketers, content strategists, and data analysts.
- Optimize and manage paid media campaigns across platforms such as Google Ads, Meta, LinkedIn, YouTube, and other digital channels. Analyze key performance metrics, identify trends, and leverage insights to refine marketing strategies.
- Conduct A/B testing and performance experiments to enhance campaign effectiveness.
- Collaborate with designers, developers, and sales teams to create integrated, full-funnel marketing campaigns.
- Stay ahead of industry trends, emerging tools, and best practices to ensure continuous innovation.
Required Skills & Expertise
- 6+ years of proven experience in digital marketing, with hands-on expertise in Google Ads, Meta Ads, SEO, content marketing, and performance-driven campaigns.
- Proficiency in Google Analytics, Google Search Console, CRM tools, and data-driven decision-making.
- Strong strategic and creative mindset, with a deep understanding of market trends and audience engagement techniques.
- Exceptional leadership skills with the ability to motivate, mentor, and scale a high-performing team.
- Strong analytical abilities with experience in performance tracking, ROI measurement, and marketing automation.
- A passion for innovation, problem-solving, and staying ahead of the competition.
Why Join Us?
- Opportunity to lead and shape digital marketing strategies for a creative and fast-growing company.
- A collaborative work environment that values creativity, innovation, and professional growth.
- Competitive compensation and growth opportunities.
If you are ready to redefine digital marketing and drive impactful growth, we want to hear from you! Apply now and be a part of a client who is great at marketing.
About Impulse Digital
Impulse Digital is a performance-driven digital marketing agency helping brands grow through data-driven marketing strategies. We specialize in SEO, performance marketing, social media marketing, and lead generation campaigns across multiple industries.
Job Overview
We are looking for a Senior SEO Executive with 1–3 years of experience who can manage end-to-end SEO activities, improve website rankings, and drive organic traffic growth. The candidate should have strong knowledge of on-page, off-page, and technical SEO along with hands-on experience in SEO tools.
Key Responsibilities
- Perform keyword research, competitor analysis, and search intent analysis.
- Execute on-page SEO optimization including meta tags, headings, content optimization, internal linking, and schema implementation.
- Plan and implement off-page SEO strategies such as high-quality link building and outreach.
- Conduct technical SEO audits and coordinate with developers to fix issues.
- Monitor website performance using Google Analytics, Google Search Console, and SEO tools.
- Track keyword rankings, organic traffic, and SEO KPIs and prepare regular reports.
- Identify SEO growth opportunities and implement strategies to improve rankings.
- Optimize website structure, page speed, and mobile performance.
- Work with content teams to ensure SEO-friendly content strategy and blog optimization.
- Stay updated with the latest SEO trends, Google algorithm updates, and industry practices.
Required Skills & Qualifications
- 1–3 years of proven experience in SEO.
- Strong understanding of On-page, Off-page, and Technical SEO.
- Experience with SEO tools like Ahrefs, SEMrush, Screaming Frog etc.
- Good knowledge of Google Analytics, Google Search Console, and keyword research tools.
- Understanding of HTML basics, schema markup, and website structure.
- Experience in competitor analysis and SEO reporting.
- Strong analytical and problem-solving skills.
- Excellent communication and teamwork abilities.
Preferred Skills
- Experience working with WordPress or other CMS platforms.
- Knowledge of local SEO and international SEO.
- Basic understanding of content marketing and CRO.
We are looking for an enthusiastic Digital Marketing Intern to join our team. This is an unpaid internship opportunity ideal for students or fresh graduates looking to gain hands-on experience in digital marketing.
Responsibilities:
- Assist in managing social media accounts and creating engaging content
- Support SEO efforts including keyword research and on-page optimization
- Help plan and execute email marketing campaigns
- Track and analyze website traffic using Google Analytics
- Research and identify new digital marketing trends and opportunities
- Assist in creating content for blogs, social media, and other digital platforms
Requirements:
- Pursuing or recently completed a degree in Marketing, Communications, or related field
- Basic knowledge of social media platforms (Instagram, Facebook, LinkedIn)
- Familiarity with SEO concepts and digital marketing tools
- Good written and verbal communication skills
- Eagerness to learn and take initiative
What You Will Gain:
- Hands-on experience in digital marketing
- Mentorship from experienced marketing professionals
- A certificate of completion and letter of recommendation
- Portfolio-building opportunities
Job Title: Marketing Executive
Job Overview:
We are looking for an experienced, proactive, and self-driven Marketing Executive who can
independently manage and execute the overall marketing function. This role requires a
strong understanding of both traditional and digital marketing, combined with the ability to
plan, implement, and monitor marketing activities end-to-end.
The ideal candidate will take full ownership of marketing initiatives, coordinate with internal
teams, and drive brand visibility, lead generation, and marketing performance with minimal
supervision.
Key Responsibilities:
1. Marketing Strategy & Execution (Core Responsibility)
• Develop and execute quarterly and annual marketing plans.
• Plan and implement campaigns for product promotion, lead generation, and brand
building.
• Ensure consistent branding and messaging across all channels.
• Collaborate with sales, product, and leadership teams to align marketing initiatives
with business goals.
2. Digital Marketing (Part of the Role)
PPC & Lead Generation
• Plan, manage, and optimise Google Ads and other paid campaigns.
• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.
• Develop effective ad copies and assist with landing page enhancements.
SEO & Website Management
• Implement on-page/off-page SEO strategies to improve organic search visibility.
• Conduct keyword research, optimise content, and review analytics.
• Coordinate with design/content teams to ensure SEO standards are met.
3. Brand, Content & Communication
• Oversee the creation of marketing content — blogs, emails, social posts, brochures,
case studies, videos, and presentations.
• Maintain brand guidelines and ensure cohesive communication across the
organisation.
• Work with internal and external creative teams for design and content execution.
4. Exhibitions, Events & Offline Marketing
• Lead planning and execution of marketing for exhibitions and trade shows.
• Support stall layout planning, branding materials, and event promotions.
• Manage lead handling and coordination before, during, and after events.
5. Lead Management & CRM Collaboration
• Ensure prompt assignment of incoming leads to the respective territory managers.
• Track lead flow, progress, and campaign effectiveness.
• Work closely with the sales team to improve follow-up quality and conversion tracking.
6. Market Research & Data Management
• Conduct competitive research, pricing insights, and industry analysis.
• Prepare scraping data and market intelligence reports.
• Support management with MIS and performance dashboards.
7. Performance Analysis & Reporting
• Monitor marketing KPIs across both digital and offline activities.
• Prepare regular performance reports with insights and improvement suggestions.
• Conduct A/B tests and track results for continuous optimisation.
Requirements:
• Excellent communication, planning, and coordination skills.
• 3–5+ years of experience in a marketing role (preferably B2B).
• Strong understanding of digital marketing (PPC, SEO, analytics).
• Ability to independently manage marketing activities with high ownership.
• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.
• Understanding of website platforms (WordPress, CMS tools).
• Ability to manage multiple projects and meet deadlines.
Desirable Skills:
• Experience with LinkedIn, Facebook, and Instagram marketing.
• Knowledge of email marketing tools or automation platforms.
• Creative thinking and copywriting ability.
• Google certifications are an added advantage.
Immediate joiners only.
Location: Vadodara
Job Description — Grant Proposal Writer / Grants Manager
Location: New Delhi (hybrid) | Remote-friendly within India
Employment Type: Full-time (12-month probation; long-term extension based on performance). Contract/consulting arrangements may be considered.
Reports to: CEO (Co-founder)
Start date: ASAP
Role summary
You will lead end-to-end grant fundraising and stewardship across government schemes, CSR programs, foundations, and international donors. The role blends technical comprehension of water/environmental technologies with proven grant writing, budgeting, and post-award management. You will translate lab and pilot evidence into donor-grade narratives, build partnerships, and ensure compliant delivery of funded projects.
Key responsibilities
Opportunity identification:
- Maintain an active pipeline of relevant funding opportunities (central/state schemes, Jal Jeevan Mission, CSR portals, multilateral donors, foundations, and corporate CSR calls).
- Assess fit, prioritize opportunities, prepare opportunity briefs and submission timelines.
Proposal development:
- Lead drafting, editing and submission of concept notes, full proposals, technical annexes, budgets, log frames, M&E frameworks and compliance attachments.
- Convert technical data (lab results, pilot metrics) into clear problem–solution–impact narratives tailored to each donor.
- Prepare robust budgets, cost justifications, procurement plans, risk registers and milestone schedules aligned with organizational capacity.
Post-award management:
- Lead grant acceptance, set up project accounts, draft implementation plans and ensure timely delivery, financial reporting and audit readiness.
- Manage donor communications, site visits, progress and final reporting.
Capacity building & institutionalization:
- Build a grants playbook (template proposals, budgets, boilerplate language, checklists).
- Train staff on donor processes and documentation.
Additional duties (as requested)
- Conduct small technical or field studies relevant to our work—e.g., measuring emissions reduction, health impacts, and market positioning—and synthesize results for proposals and reports.
- Proactively apply for grants and funding opportunities that accelerate product development, pilots and market entry.
- Represent and present DetoXyFi’s work to government and non-government stakeholders, including ULBs, CSR teams and international donors.
Required qualifications & experience
- Education: Bachelor’s or master’s in environmental engineering, Environmental Science, Water Resources, Public Policy, Development Studies or related field. Technical degree strongly preferred.
- Experience: Minimum 1 year of professional experience writing and managing grants for tech/science/NGO/enterprise projects. Proven track record of winning at least one grant (government, CSR, foundation or multilateral).
- Technical skills: Comfortable interpreting technical reports (lab/pilot data) and converting them into donor-grade writing. Strong budgeting skills, including line-item budgets and indirect cost calculations.
- Communication: Exceptional English writing and editing ability; strong presentation skills.
- Tools: Proficient in MS Office / Google Workspace; familiarity with grants databases and project management tools is a plus.
Preferred (nice-to-have)
- Prior experience in water-technology startups, environmental engineering or public health projects.
Application requirements
Please submit:
- CV
- Cover letter describing at least one successful grant you authored and how will you conduct small studies relevant to our work in providing clean drinking water and measuring across emissions reduction, health impact, market position.
Role & Responsibilities
The campaign manager is responsible for the technical implementation, management, and optimization of Google Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads, and a meticulous approach to campaign management.
- Campaign Setup and Management: Create and manage Google Ads campaigns across Search, Display, & UAC.
- Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.
- Reporting & Analytics: Generate insightful reports to communicate actionables, campaign performance and ROI to stakeholders.
- A/B Testing: Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance.
- Technical Troubleshooting: Identify and resolve technical issues related to ad delivery,tracking , and ad disapprovals.
- Collaboration: Work closely with product and design teams to ensure campaign success.
- Competitor Research: Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.
- Automation: Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.
- Industry Trends: Stay ahead in the constantly evolving digital marketing landscape.
Ideal Candidate
- Strong B2C Performance Marketing Profile
- Mandatory (Experience 1): Must have 3+ YOE in managing performance marketing in atleast 1 of Google ads campaigns (Search, Display, Universal App Campaigns UAC)
- Mandatory (Experience 2): Must have hands-on experience with campaign setup, execution, daily optimization, reporting, and performance tracking across key KPIs (CTR, CPC, CPA, ROI)
- Mandatory (Experience 3): Must have strong technical skills including familiarity with Google Tag Manager, Google Analytics
- Mandatory (Company): Must have worked at a B2C digital/tech product company or a digital marketing agency managing B2C digital/tech product clients
- Mandatory (Exclusion): Avoid all e-commerce companies like Meesho, Amazon, Flipkart, Swiggy, as their scope of work is limited and irrelevant to their requirement.
- Note: Candidates must be from B2C tech product companies where the core user experience is driven by the technology itself—not from companies like Ola, Swiggy, Zepto, Zomato, Uber, where the user experience is shaped by a tangible service (e.g., food delivery or cab rides).
- Mandatory (Stability): Minimum 2 years per role required. One short stint is acceptable if there’s a long tenure (eg: 5+ years) in a prior role. Frequent job changes are straight rejects.
- Note: Total years of experience must not exceed 6 years.
Perks, Benefits and Work Culture
- Flexible work hours and leaves
- Salary advance
- Maternity/Paternity leave benefits & adoption assistance
- Butler & Concierge services
- Team Off-sites & Celebrations
Beyond Work:
- Insurance benefits for you and family
- Interest-free loans
- Gift vouchers for special moments
- Fully-equipped Gym
- Education Sponsorship Programs























