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Market segmentation Jobs in Delhi, NCR and Gurgaon

11+ Market segmentation Jobs in Delhi, NCR and Gurgaon | Market segmentation Job openings in Delhi, NCR and Gurgaon

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Media and Entertainment Industry

Media and Entertainment Industry

Agency job
via Peak Hire Solutions by Dharati Thakkar
Noida
6 - 8 yrs
₹15L - ₹25L / yr
Customer Relationship Management (CRM)
A/B Testing
Customer Retention
Customer Success
CleverTap
+11 more

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

 

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

 

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.


Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Read more
Ocean Techventures
Priyanka Singh
Posted by Priyanka Singh
Noida
1 - 3 yrs
₹4L - ₹7L / yr
Lead Generation
Inside Sales

We are looking for a proactive and enthusiastic Inside Sales Executive with experience in IT Services Sales, Lead Generation, and Client Outreach. The candidate will be responsible for identifying potential clients, generating qualified leads, initiating conversations with prospects, and supporting the sales pipeline for Mobile App Development, Web Development, AI Solutions, and Custom Software services.

The role primarily focuses on lead generation, prospect engagement, appointment setting, and initial requirement understanding to support the Business Development and Sales team.

Key Responsibilities

  • Generate qualified leads through LinkedIn, cold calling, email campaigns, Upwork, Clutch, Freelancer, and other online platforms
  • Identify potential clients and decision-makers for IT services and software solutions
  • Conduct outbound prospecting and initiate client conversations
  • Schedule meetings and discovery calls for the Business Development/Sales team
  • Understand basic client requirements and update CRM records accordingly
  • Follow up with leads and maintain regular communication with prospects
  • Maintain and manage sales pipeline and lead tracking reports
  • Coordinate with internal sales and technical teams for lead qualification
  • Achieve daily, weekly, and monthly lead generation targets
  • Support sales campaigns and business development activities

Required Skills & Experience

  • 2–3 years of experience in Inside Sales / Lead Generation / IT Sales
  • Experience in IT Services or Software Sales is preferred
  • Good understanding of Mobile App Development, Web Development, or Software Services
  • Strong communication and interpersonal skills
  • Comfortable with cold calling, email outreach, and LinkedIn prospecting
  • Familiarity with CRM tools and lead management processes
  • Ability to work in a target-driven environment
  • Basic understanding of client requirement gathering and sales process

What We’re Looking For

  • Strong lead generation and prospecting skills
  • Excellent verbal and written communication
  • A target-oriented and proactive approach
  • High energy, confidence, and professionalism
  • Someone eager to grow in IT Sales and Business Development
  • Ability to work effectively in a fast-paced startup/MSME environment

Why Join Us?

  • Opportunity to work with international clients and modern technologies
  • Exposure to Mobile Apps, AI and Digital Solutions industry
  • Fast-growing and performance-driven work culture
  • Career growth opportunities in IT Sales and Business Development


Read more
An E-commerce Start-up

An E-commerce Start-up

Agency job
via Merito by Jinita Sumaria
Noida, Mumbai
2 - 9 yrs
Best in industry
Content Writing
Social Media Marketing (SMM)
Search Engine Optimization (SEO)
Blogging
Storytelling
Roles & Responsibilities
• Produce well-researched content for the brand online and in print
• Led the Conceptualization, Creation, and Implementation of Digital Media Campaigns as well as Media Campaigns
• Organize writing schedules to complete drafts of content or finished projects within deadlines
• Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
• Follow an editorial calendar, collaborating with other members of the content production team to ensure the timely delivery of materials
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, Newsletters and blogs
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results

Requirements
• Proven record of excellent writing demonstrated in a professional portfolio
• 2+ years of experience in Content creation
• Impeccable grasp of the English language, including idioms and current trends in slang and expressions
• Ability to work independently with little or no daily supervision
• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
• Ability to work on multiple projects with different objectives simultaneously
• Strict adherence to the style guides of the company and their policies for publication
• Good time management skills, including prioritizing, scheduling, and adapting as necessary
• Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
• Familiarity with each requirement and the company's brand image, products, and services
Read more
Funded youth hospitality startup

Funded youth hospitality startup

Agency job
via Unnati by Veena Salian
Delhi, Gurugram, Noida
4 - 5 yrs
₹6L - ₹7L / yr
performance marketing
Growth Hacking
Digital Marketing
digital marketing
Here is an opportunity to build a glowing career in a vibrant and intellectually challenging environment!

Our client is a 5-year-old travel and hostel space providing platform, a Youth Hotel chain, where the spaces are designed for work and leisure. Their mission is to provide quality spaces for youths looking for hostel options and to other travelers across locations in India. They provide clean and hygienic dorms and private rooms along with different facilities like Wi-fi, travel helpdesk, fully stocked kitchens, lockers and laundry services, etc.

They are currently providing 800 beds in 13 locations, and plan to add another 1600 in the next few months, with the aim to add at least a lac bed in the near future. The spaces offered by them are highly rated by their customers and are preferred over other competitors for the location and services offered within a decent budget. Invested by some very well known names across Asia, it provides their team with a work culture that thrives on modern yet social and explorative values.

As a Performance Marketer, you will be responsible for daily optimization of ads such as target audience and measuring effectiveness of the ads.

What you will do:

  • Producing periodic reports for management and further analysing the data
  • Assisting in the formulation of strategies to increase campaign efficiency
  • Launching optimized online adverts through Google AdWords, Facebook to generate leads
  • Optimizing ads to increase conversions and reduce CPL
  • Suggesting and recommending changes in creatives and banners to improve results
  • Providing ideas and collaborating with designers to improve ad experience
  • Coordinating with various team members to achieve set targets
  • Creating plans and objectives for campaigns

 

Desired Candidate Profile

What you need to have:

  • Understanding of digital marketing concepts and practices
  • Knowledge of web analytics tool like Google Analytics
  • Good content writing and communication skills
  • Knowledge about ad platforms like Facebook & Google Ads
  • Knowledge of MS office and Excel (Vlookup/ Pivot/ Text-to-Column/ Deduplication/ Filter/ Sorting)
  • Planning, problem solving and decision-making skills
  • Time management and project management skills
  • Basic understanding of SEO and landing page
  • Knowledge of Digital Marketing, Google Adwords, Google Analytics, Optimization and SEO management    
  • Location: Jhandewalan    

 

Read more
CIK Telecom

at CIK Telecom

1 recruiter
Tanuja Tiwari
Posted by Tanuja Tiwari
Delhi
0 - 4 yrs
₹1L - ₹4L / yr
Computer Networking
Internet of Things (IOT)
English Proficiency
Voice processing
Telecom
+7 more

 Technical Support Representative (Internet Connectivity)

 

Under general supervision, in a 24/7 inbound call center environment, Technical Support Representatives will provide technical and network problem resolution to end-users (customers) by performing a question diagnosis while guiding users through step-by-step solutions. Solutions include, but are not limited to, uninstalling/reinstalling basic software applications, verifying proper hardware and software set up, assisting with navigating around application menus and troubleshooting. Support will be provided by clearly communicating technical solutions in a user-friendly, professional manner. Representatives will perform related work as required.

 

Duties and Tasks/Essential Functions:

 

  • Deliver service and support to end-users using and operating automated call distribution phone software.
  • Interact with customers to provide and process information in response to inquiries, concerns, and requests about products and services.
  • Gather customer’s information and determine the issue by evaluating and analyzing the symptoms;
  • Working knowledge of networking, DSL, VDSL, VOIP, Cable internet, Router, switch, Sip configuration;
  • Diagnose and resolve technical hardware and software issues involving internet connectivity, IPTV, VOIP, basic trouble shooting and more;
  • Need to know only basic trouble shooting of Domestic routers, Mac ID and windows.
  • Knowledge about DNS, Basic network trouble shooting
  • Research required information using available resources;
  • Follow standard processes and procedures;
  • Offer alternative solutions where appropriate with the objective of retaining customers
  • Organize ideas and communicate oral messages appropriate to listeners and situations;
  • Follow up and make scheduled call backs to customers where necessary;
  • Stay current with system information, changes and updates.

 
Senior Technical Support Representative (Internet Connectivity)
For Level 1.2 Technicians:

 

  • Diploma or Bachelor Degree, and Major is related to Computer science or Networking.
  • Understanding the DSL Technology and familiar with Modem/Router connections.
  • Ability to read/speak/write English fluent and no accent issue for communication.
  • Ability to communicate clearly and professionally, both verbally and in writing.
  • Ability to use the basic DOS Command for network trouble shooting.
  • Ability to empathize and professionally troubleshoot and resolve customer’s issues.
  • Fast learner and always willing to follow up the request from Management.
  • Backgrounds of networking trouble shoot.
  • Working experience of Networking/VOIP service/IPTV.
  • Ability to troubleshoot with DSL Modem/ Dual Band wifi Router Setup and configuration.

Optional:

  • Technical Engineer/Senior Level Technician of Network system/popular VOIP System Such as: Avaya Phone System or Jadoo TV System support.
  • Certificate of: CCNA or CCNP.


Skill and Knowledge Qualifications:

 

  • Proper phone etiquette;
  • Ability to speak and write clearly and accurately;
  • Demonstrated proficiency in typing and grammar;
  • Knowledge of customer service principles and practices;
  • Effective listening skills and Multi-tasking capabilities;
  • Willingness to co-operate with others and work to the greater good;
  • Good communication skills in English  

               
Conditions:

  • Position requires use of headset and the candidate’s needs to be open for voice process
  • Should be flexible for rotational night shifts
  • Working Days – 5
  • Both Ways Cab Facility
  • Need to be from the respective hiring zones to avail cab facility
  • Internet: Minimum 50  mbps with feasibility of Ethernet Cable.
  • System configuration: Minimum 4 GB RAM with intel core processor.
  • Head Phone: USB head phone with MIC                  Power back up / inverter.

 


free Pick up and drop facility from the respective hiring zones

 

 Should be flexible for rotational night shifts

 

 Working Days- 5 days

 Shift Timings: 5:30pm to 2:30am, 10:30pm to 7:30am & 2:30am to 11:30am.

Read more
Permanent Opportunity to work with MNC - 10,000 +employees

Permanent Opportunity to work with MNC - 10,000 +employees

Agency job
via Volibits by Hima Bindu
Mumbai, Bengaluru (Bangalore), Hyderabad, Chennai, Noida
3 - 18 yrs
₹4L - ₹15L / yr
Functional Consultant
Supply Chain Management (SCM)
Oracle EBS
Oracle Applications

Job Description :

- Mandatory Modules : Inventory, Purchase Order, Order Management.

Looking for SCM FUNCTIONAL CONSULTANT

- Skill : Oracle Supply Chain Management Functional Consultant

- Hands on experience in Oracle SCM 11i & R12 with good English (Written + Verbal) communication skills, team player, ready to travel / relocate & available at short notice.

- Should have extensively worked on Oracle EBS Support/implementation/upgrade Projects, should be aware of solution design, documentations and AIM/OUM methodology.

- Expertise in Modules OM, Purchasing, Inventory .

- Industry experience in Supply Chain Industry will be an added advantage.

- Ready to work in Shifts by rotation if required.
Read more
snva ventures

at snva ventures

2 recruiters
Mahima Anand
Posted by Mahima Anand
Noida
1 - 4 yrs
₹2.5L - ₹5L / yr
Sales
Communication Skills
Marketing
  1. Motivate team to promote/sell professional courses like Data Science, Block chain, PMP, AI/ML, Six Sigma, SCRUM etc
  2. Leaders who have catered in U.S, Canada, Malaysia, Singapore and UAE that too into education industry will be highly preferred
  3. Building highly optimized team through successful employee engagement and retention, addition to that, also taking care of the growth, development, and goal achievement
  4. Optimizing revenue of the organization by meeting weekly/monthly/quarterly targets
  5. Leader will be responsible to work on customer success for client retention and satisfaction.
  6. Setting of targets for the team to ensure they achieve team goals.
  7. Identification & resolution of day-to-day operational challenges
  8. Allocate work to team & coordinates resources to meet short-term/long term goals
  9. Use of effective tact and diplomacy to exchange information and handle sensitive issues within the team
  10. Conduct daily/weekly hurdles to monitor/motivate team
  11. Maintaining strong connection/relation with the team to ensure smooth operation
  12. Assign work to team members based on their skills, development needs and availability
  13. Training team member to ensure every recourse/team member is tuned to perform best tasks as per individual capability and skills.
  14. Handle escalation of the client to provide customer success
  15. Remains up-to-date on the current trends and issues in customer education, and is familiar with competency frameworks and curriculum development
Read more
IT, Analytics, client

IT, Analytics, client

Agency job
via Nextleap Advisory by Astha Marwah
NCR (Delhi | Gurgaon | Noida), Bengaluru (Bangalore), Hyderabad
3 - 6 yrs
₹4L - ₹5L / yr
IT Recruiter
IT Recruitment
Technical recruiter
Tech recruiter
Technical recruitment
+8 more
Position Qualifications
• 3 - 5 years of total experience in Recruitment and 2 – 4 years experience in IT Recruitment.
• Ability to work effectively with a wide range of IT Skills or Technology keywords.
• Technical expertise with an ability to understand and explain job requirements for IT roles.
• Bachelor’s degree in Human Resource will be preffered.
• Extensive knowledge of Microsoft Office and strong working knowledge of Outlook and
Excel.
• Experience with working on HRIS is a plus!
• Proactive with a focus on superb service delivery, possess excellent interpersonal
skills (both written and verbal), have the ability to maintain the strictest level of
confidentiality, and express high standards of professionalism.
Read more
TheServerGuy

at TheServerGuy

1 recruiter
Rricha Srivastava
Posted by Rricha Srivastava
NCR (Delhi | Gurgaon | Noida)
1 - 2 yrs
₹2.4L - ₹0.0L / yr
Content Writing
Blogging
Creative Writing
Content Marketing
Technical Writing
+3 more
We are urgently hiring for a Technical Content Writer in our organization. Job description What will you be doing? As a Content Writer you will be responsible for: Developing and publishing a wide array of content including: blogs, white papers, case studies, web content and content for social media. Incorporate clear, concise and compelling content as per SEO and digital marketing best practices. Edit and repurpose existing content for new use. Maintain Content Calendar A productive day would likely include: Ideation - Producing Content ideas aligned with our content strategy. Creation - Researching, writing and producing high quality content on a daily basis. Promotion - Promoting content and ramping up the readership of our blog Social Media - Managing social media updates. Tracking Monitoring industry trends. Requirements Qualification & Skills: Passion for writing killer content (compelling, clear, and persuasive) Strong writing, editing, and proofreading skills Experience writing for B2B software technology. Grammar knowledge and expertise including spelling, punctuation and proofreading. Must have written Technical Reviews
Read more
JellyBean

at JellyBean

1 recruiter
satwik c
Posted by satwik c
NCR (Delhi | Gurgaon | Noida)
3 - 7 yrs
₹5L - ₹10L / yr
skill iconJavascript
skill iconPHP
skill iconPython
skill iconNodeJS (Node.js)
LAMP Stack
We are looking for a Full Stack Software Developer who is motivated to combine the art of design with the art of programming to produce world-class software that will serve billions of users worldwide. Responsibilities will include translation of the business requirements to actual code that will produce the entire application. You will work with other UI/UX developers and bridge the gap between graphical design and technical implementation, taking an active role on both sides and defining how the application looks as well as how it works.

Full Stack Software Developers are required to work in teams with other Front and Back end Developers to ensure all elements of the software creation are realized optimally. This requires excellent appreciation of art and engineering, as well as communication and interpersonal skills.

You'll be working for a New Delhi based Advertising Agency, founded by successful executives with proven track record.

Responsibilities
● Develop new interface between various software components
● Build reusable code and libraries for future use
● Ensure the technical feasibility of the design
● Optimize application for maximum speed and scalability
● Assure that all user input is validated before submitting to back-end
● Collaborate with other team members and stakeholders

Skills And Qualifications

● English is a must.
● Proficient in cross-platform front-end design and tools for web and mobile.
● Proficient understanding of web markup, including HTML5, CSS3
● Basic understanding of server-side CSS pre-processing platforms, such as LESS and SASS
● Proficient understanding of client-side scripting and JavaScript frameworks, including jQuery
● Note: Every developer is expected to have a proficient knowledge of JavaScript/Typescript
● Good understanding of various JavaScript libraries and frameworks, especially AngularJS,
● Good if you have understanding of asynchronous request handling, partial page updates, and PWAs ( Progressive Web Apps )
● Proficient understanding of cross-browser compatibility issues and ways to work around them.
● Proficient understanding of code versioning tools, such as Git
● You will be working with cutting-edge technologies, so a good understanding of the following software components/architecture will be helpful: NODEJS

Education : BS Computer Science or Equivalent


Read more
OSSCube Solutions Pvt Ltd
Nishant Bhardwaj
Posted by Nishant Bhardwaj
NCR (Delhi | Gurgaon | Noida)
8 - 14 yrs
₹18L - ₹25L / yr
NFC
PDLC
Growth Hacking
Mobile App Marketing
Product Management
+1 more
To explore a new Innovation in the product development segment.
Read more
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