11+ Market segmentation Jobs in Delhi, NCR and Gurgaon | Market segmentation Job openings in Delhi, NCR and Gurgaon

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

We have opening for Australian Client in Gurugram

Job Title: Int. Business Development executive ( Outbound sales process)

Location: Plot No. 270, Phase 2, Udyog Vihar, Sector 20, Gurugram, Haryana 122016

Employment Type: Full-Time

Salary: Negotiable Based on Experience

Industry: BPO/Call Centre

Experience: Minimum 6 months - 3 years in outbound B2B sales role in an international BPO environment (Energy or Telecom preferred)

Working Hours: 4:30 AM IST – 1:30 PM IST (Monday to Friday)

Transportation: Both side cab (within the hiring zone)

Role Overview

We are seeking dynamic and results-driven Business Development Executives to join our B2B International Sales team for the Australian market. This is an exciting opportunity to work with clients in the Energy, Telecom, and Cyber Security sectors, build strong relationships, and drive business growth.

Identify, connect, and engage with potential business clients in Australia.

The Knowledge Graph Architect is responsible for designing, developing, and implementing knowledge graph technologies to enhance organizational data understanding and decision-making capabilities. This role involves collaborating with data scientists, engineers, and business stakeholders to integrate complex data into accessible and insightful knowledge graphs.

Work you’ll do

1. Design and develop scalable and efficient knowledge graph architectures.

2. Implement knowledge graph integration with existing data systems and business processes.

3. Lead the ontology design, data modeling, and schema development for knowledge representation.

4. Collaborate with IT and business units to understand data needs and deliver comprehensive knowledge graph solutions.

5. Manage the lifecycle of knowledge graph data, including quality, consistency, and updates.

6. Provide expertise in semantic technologies and machine learning to enhance data interconnectivity and retrieval.

7. Develop and maintain documentation and specifications for system architectures and designs.

8. Stay updated with the latest industry trends in knowledge graph technologies and data management.

The Team

Innovation & Technology anticipates how technology will shape the future and begins building future capabilities and practices today. I&T drives the Ideation, Incubation and scale of hybrid businesses and tech enabled offerings at prioritized offering portfolio and industry interactions.

It drives cultural and capability transformation from solely services – based businesses to hybrid businesses. While others bet on the future, I&T builds it with you.

I&T encompasses many teams—dreamers, designers, builders—and partners with the business to bring a unique POV to deliver services and products for clients.

Qualifications and Experience

Required:

1. Bachelor’s or Master’s degree in Computer Science, Information Technology, or a related field.

2. 6-10 years of professional experience in data engineering with Proven experience in designing and implementing knowledge graph systems.

3. Strong understanding of semantic web technologies (RDF, SPARQL, GraphQL,OWL, etc.).

4. Experience with graph databases such as Neo4j, Amazon Neptune, or others.

5. Proficiency in programming languages relevant to data management (e.g., Python, Java, Javascript).

6. Excellent analytical and problem-solving abilities.

7. Strong communication and collaboration skills to work effectively across teams.

Preferred:

1. Experience with machine learning and natural language processing.

2. Experience with Industry 4.0 technologies and principles

3. Prior exposure to cloud platforms and services like AWS, Azure, or Google Cloud.

4. Experience with containerization technologies like Docker and Kubernetes

🧑‍💼 Position: Telesales Executive

📍 Location: New Delhi – 110044

💼 Industry: BPO / Telesales / Voice Process

🗣️ Language Requirement: Bengali (Fluent)

✅ Key Requirements:

1. Minimum Qualification: 12th Pass (Higher Secondary)
2. Experience: Minimum 1 year of experience in an outbound sales process
3. Strong communication and convincing skills
4. Excellent verbal clarity and diction
5. Ability to handle high call volumes and customer interaction confidently

⭐ Preferred Skills:

• Fluency in Bengali is mandatory
• Prior experience in BPO voice processes is preferred

💰 Compensation:

• ₹25,000 CTC + Attractive Incentives
• Performance-based incentive structure

Duties and responsibilities

• Responsible for the development of new highly responsive, web-based user interface
• Construct visualisations that are able to depict vast amounts of data
• Work and collaborate with the rest of the engineering team
• Work with the product team and graphic designers
• Learn and understand user interactions
• Develop a flexible and well-structured front-end architecture, along with the APIs to support it

Requirements and qualifications

• Experience in Work Frontend Frameworks like Bootstrap, MUI & Antd.
• Must have experience in ES6
• Hands-on experience with REACT REDUX
• Hands-on experience with REDUX SAGA or REDUX ToolKit
• Experience with HTML5 / CSS3
• Experience in creating REST API's based on NODE JS
• GraphQL is a plus
• Must have Git knowledge
• Team player
• Good time-management skills
• Good interpersonal and communication skill

Required experience candidates who is currently working in life insurance companies or health insurance

CTC would be as per the profile

Minimum CTC 2.50 lac to 8 lac

Work Timings: 1:30 PM to 10:30 PM IST

Location: Noida/Delhi NCR/Mumbai

Qualifications: B Tech / MCA or Higher

Experience: 2-7 Years

IMMEDIATE JOINERS & SERVNG NOTICE PERIOD CANDIDATES ARE PREFFERED.

NextGen Invent (“NGI”) is a leading global professional services company that specializes in providing strategy, technology, operations, and data management services. NGI has always been at the forefront in providing solutions using disruptive technologies such as Big Data Analytics, Blockchain, IOT, Artificial Intelligence and Augmented Reality. Our in-depth Industry knowledge, specialized technical expertise, unmatched data science experience, and global delivery network along with our “Customer first” policy has allowed us to grow via word of mouth. Our clients are fortune 500 companies to start-ups with innovative ideas. Regardless of technology, we can be your trusted technology partner who can solve your business problems. NGI is Microsoft gold certified partner, AWS consulting partner and IBM Registered Partner.

For more updated information,

please follow-us on https://www.linkedin.com/company/nextgen-invent-corporation." target="_blank">https://www.linkedin.com/company/nextgen-invent-corporation.

Headquartered: New York, USA

KEY RESPONSIBILITIES:

You'll be expected to own projects from start-to-finish. We are looking for passionate Web Engineers who appreciates good engineering and user experience. The person should be enthusiastic about maintaining a clean codebase and possess a passion for pushing web technologies to the limits to design and build exceptional products.

§ Work closely with design, product management, and development teams to create elegant, usable, responsive, and interactive interfaces across multiple devices.

§ Turning UI/UX designs into prototypes, creating awesome interactions from designs, writing reusable components and maintainability of the code.

§ Demonstrates excellent problem solving & debugging skills.

§ An ability to perform well in a fast-paced environment and bring in optimal flow for rapidly changing design/ technology.

§ Write unit and integration tests to improve and maintain high code coverage.

Skills, Knowledge, Experience:

• Excellent programming skills in JavaScript

• Experience with expertise in designing and implementing high-performance web applications

• Expert in SPA Frameworks React JS

• Solid understanding and demonstrated ability of creating self-contained, reusable, and testable modules and components.

• Solid understanding of HTML5, CSS3 and cross-browser compatibility issues.

• Solid understanding of CSS box model and flex layouts.

• Proficient in SASS.

• Experience with REST APIs, Node JS/.Net Web API/Golang is a plus.

• Experience with the entire Software Development Life Cycle (SDLC)

• Experience with unit testing & Test-Driven Development (TDD) with various test frameworks (like Jasmine, Karma, Protractor).

• Experience in optimizing the application for performance and scalability.

• Experience in state management using Akita and cross-browser support.

• Experience with Git.

• Experience with DevOps tools for CI/CD

• Working with USA or European clients is a plus.

• Experience working with multi-vendor, multi-culture, distributed offshore and onshore development teams in dynamic and complex environment.

• Must have excellent written and verbal communication skills.

What you need to have: